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LG Ad Solutions helps brands reach audiences across a fragmented TV landscape by combining LG smart TV ad inventory with data-driven insights and Video AI. Its platform provides planning, activation, and measurement for campaigns across connected TVs and digital video using cross-screen signals. It differentiates by offering a single end-to-end solution with LG’s premium CTV inventory and cross-brand deterministic data for both broad reach and granular audiences. The goal is to maximize return on ad spend and show business outcomes from TV advertising through precise targeting and clear measurement.
Industries
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
California
Founded
2013
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Backend AI, frontend soul: the future of omni-channel marketing. See how AI compresses creative development cycles from months to days, while humans remain the ultimate guardrails for taste, strategy, and trust. July 6, 2026 10:07 AM PT In this LA Times Studios panel at Cannes Lions 2026, host Anna Magzanyan, President of LA Times Studios & NantGames, sits down with Elizabeth Beringer, President of Real Chemistry Media; Dr. Rukmini Iyer, Corporate Vice President, Content, Commerce & Monetization at Microsoft; and Xhemile Poley, VP, Global Head of Events at LG Ad Solutions, to tackle a defining challenge for modern marketers: audiences no longer experience brands in one place - they move fluidly across platforms, channels, devices, events, and communities, and they expect every interaction to feel intentional. The conversation explores why consistency of meaning matters more than consistent logos and templates, using brands like Dove as an example of how a clear brand purpose can evolve creatively over time. The panelists discuss when to stay consistent versus push boundaries, why authenticity often outperforms polished perfection, and how breaking down internal silos creates more connected customer experiences. They also explore how AI is reshaping the way brands create, personalize, and deliver experiences - connecting channels, versioning creative, and reducing development cycles from months to days - while humans remain essential for strategy, creativity, taste, and trust. Finally, they look ahead to a future where AI becomes both an intermediary and a new audience for brands, changing how companies are discovered, evaluated, and ultimately chosen.
Tony Marlow appointed as CMO at Genius Sports. Added: April 10, 2026 In an effort to improve its position as an integral service provider, Genius Sports has announced the appointment of Tony Marlow as chief marketing officer (CMO). Marlow brings extensive experience in the advertising and media field, and he's set to lead Genius in its growth strategy of combining live sports data, media distribution, advertising platforms, and betting solutions. Marlow commented on the appointment: "I'm thrilled to join as CMO at such an exciting juncture. The live moment economy is here, and the sports category can now deliver even more value to fans and brands by helping them engage during the moments that matter most. That creates value across the entire ecosystem while delivering a better experience for fans. Genius has built the infrastructure to make that possible. Our opportunity now is to bring that to the market in highly visible ways." Most recently, Marlow served as CMO at LG Ad Solutions, and prior to that, he was the CMO at Integral Ad Science and Data Axle. Mark Locke, CEO of Genius Sports, added: "As the industry converges across data, media, betting, and advertising, our focus is on scaling that platform globally. Tony's appointment strengthens our leadership team and our ability to execute against that vision and accelerate growth across the business." The new CMO will focus on the company's global expansion efforts across leagues, federations, broadcasters, streamers, operators, and advertisers.
Cineverse launching new FAST Channel featuring Comic Jay Mohr's podcast 'Mohr Stories' March 27, 2026 Cineverse March 27 announced the launch of a new streaming channel, "Mohr Stories," which was unveiled at LG Ad Solutions' IAB NewFronts presentation to advertisers in New York. The FAST channel features Emmy-nominated comedian Jay Mohr (Last Comic Standing, Jerry Maguire, "Saturday Night Live") and his podcast, with weekly episodes featuring interviews with stars of comedy, film, sports, music, and TV. "Mohr Stories" will be available exclusively through LG Channels. It will continue to be available as a podcast through the Witz Podcast Network, a partnership between Cineverse and The Stand Group, a New York comedy club operator. In the show, Mohr and a rotating cast that includes Ron Funches, Jay Leno, Joe Mantegna, Patton Oswalt, Kevin Pollak, Andy Richter and George Wallace, cover myriad topics of the day. Show guests include Flavor Flav, author Michael Eric Dyson, WWE Champion Seth Rollins, Kiss' Gene Simmons, ZZ Top's Billy Gibbons, Lakers legends Byron Scott, and Jeanie Buss, among others. "A massive thank you to the team at the Witz Podcast Network and Cineverse, they didn't just believe in the show; they went out and found a way to put my face and these stories in front of a massive new audience," said Mohr. "We're taking the conversation to the big screen, and I couldn't be more grateful to have such a powerhouse team behind me." Launched in 2012, "Mohr Stories" continues to be popular across audio and video. After adding video on Spotify, it saw 50% month over month growth in consumption hours, and quarter to quarter its downloads were up 34%. In the United States, more than 150 million people listen to podcasts every month. Nearly one out of every three podcast consumers are now watching their podcasts on video platforms. * Cineverse Unveils EntrepreneurTV FAST Channel Cineverse has unveiled a new, free ad-supported streaming television (FAST) channel, EntrepreneurTV, initially available on Sling Freestream, with additional distribution coming soon, according to the company. EntrepreneurTV is the first-ever FAST channel from Entrepreneur Media, the publisher of Entrepreneur magazine... * Cineverse, JoySauce Partner for American Asian Entertainment FAST Channel Cineverse has partnered with JoySauce to launch the JoySauce Network, a free ad-supported streaming television (FAST) entertainment channel dedicated to Asian American audiences featuring 71,000 premium films, series and podcasts. The streaming channel will launch on Prime Video's live channels... * Cineverse Launches HISTORIAN FAST Channel on LG Smart TVs Cineverse Sept. 10 announced it has partnered with LG Channels to launch HISTORIAN, a new free ad-supported streaming television (FAST) channel from American Public Television that offers a variety of history-based programming. LG Channels, LG's free streaming service available on... * Cineverse Launches FAST Platform Partnership With Mediagenix Cineverse Sept. 12 announced it is partnering with supply-chain company Mediagenix to assist with proprietary and third-party free ad-supported streaming television channels. The platform, dubbed "Matchpoint MGX," is an extension of Cineverse's streaming technology platform Matchpoint, which claims to stream...
Kochava expands Certified Partners Programme. March 4, 2026 Kochava, the real-time data solutions company for omnichannel outcomes, has announced the expansion of its Certified Partners Programme, welcoming a new group of organisations into its global integrations ecosystem. Kochava continues to elevate standards across the marketplace as it welcomes new partners LG Ad Solutions, InMobi, Digital Turbine, Jampp, Adikteev, and AppNext, building on the programme's December 2025 launch that recognised Meta, Google Ads, Snapchat, TikTok, Liftoff, and YouAppi. The Kochava Certified Partners designation recognises organisations that demonstrate exceptional technical integration quality, traffic health and transparency, and ongoing collaboration in support of shared customers. Each certified partner meets rigorous programme requirements, including adherence to Integration Best Practices, Traffic Health & Quality standards, and completion of Certification Training. "As the ecosystem evolves, so does the need for trusted, technically sound integrations that deliver measurable outcomes," said Patrick Hurley, Director of Technical and Product Operations at Kochava. "Expanding our Certified Partners Programme reinforces our commitment to quality, transparency, and performance. These partners have demonstrated a strong dedication to integration excellence and to driving success for our mutual clients." Key Benefits for Certified Partners Kochava Certified Partners gain access to a strengthened strategic relationship with Kochava, unlocking: * Priority partner support for expedited troubleshooting, testing, and integration optimisation * Joint co-marketing programmes including thought leadership, case studies, and events * Deeper product insights and early visibility into roadmap developments * Expanded growth opportunities across shared customer accounts * Additional initiatives designed to accelerate mutual customer success The Certified Partners Programme reflects Kochava's broader mission to ensure marketers can operate with confidence across an increasingly complex advertising landscape. By recognising partners who uphold the highest standards for performance and transparency, Kochava continues to raise the bar for the industry.
LG Ad Solutions expands local CTV data coverage. MOUNTAIN VIEW, Calif. In a move that highlights the growing competition between broadcasters and CTV platforms for local advertising, LG Ad Solutions has announced new partnerships with CCR Media and AdImpact that it claims will establish the industry's most robust local television dataset spanning all 210 U.S. markets. | LINK: | https://www.tvtechnology.com/news/lg-ad-solutions-expands-local-ctv-da... | | / | See more stories from tvtechnology | Thomson and the Center for News, Technology and Innovation (CNTI) convened a two-day workshop in Sarajevo bringing together more than 35 journalists, editors, p... ESPN's Aims for Spectacular With Heisman Trophy ShowEvent firsts include 1080p HDR production airing on both national broadcast and cableBy Dan Daley, Audio... SVG Students To Watch: Frankie Patton, University of ColoradoThe 2025 grad is hitting the ground running as a PA on national broadcastsBy Brandon Costa, Directo... SVG Summit 2025 Technology Exhibits Preview, Part 3By SVG Staff Thursday, December 11, 2025 - 7:24 am Print This Story | Subscribe Story Highlights The 2... SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Go... SVG Summit 2025 Preview: 5G, MXL, Spectrum Loss, and Outerspace on Tap for Tues... 2025 Sports Broadcasting Hall of Fame: David Levy, Turner Titan and Master of Al... SVG Launches Follow the Money' Podcast: Go Inside the Sports Media Biz with... A Deep Dive Inside Game Creek Video's Bird and Magic Mobile Units, Home to A... How Sound Effects for Monsters Funday Football' Emulated the Sonic Soul of... SVG New Sponsor Spotlight: CSP Mobile Productions' Len Chase on Upgrading Tr... Having the right song soundtrack your moves can make all the difference when gam... It's been a big year for Taylor Swift. Her highly anticipated album The Life... New satellites for the SDA Tranche 1 Tracking program in production at L3Harris&... 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RASTATT, Germany Lawo and the Society of Motion Picture and Television Engineers (SMPTE) have partnered to launch the SMPTE ST 2110 Practical Lab, an immersive... PHILADELPHIA Comcasts Xfinity operating brand has announced the launch of new national video plans with all-in pricing that the operator said will provide custo... After eight years of declines, MoffettNathansons new Cord Cutting Monitor for Q3 2025 shows that pay TV subscribers to linear TV packages rose by 303,000, the f... Happy Holidays from Berklee Enjoy this years holiday student-performance video. December 10, 2025 By Office of the President Dear Berklee community, As w... 11 Dec 2025 VEON's Banglalink Receives Regulatory Approval to Launch Digita... Thursday 11 December 2025 Sky Arts paints a picture of Britain's beauty as... Back to All News Meet the Most Relatable Hero This Holiday: Main Trailer and Po... 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Sash is ready to samba as Fair City star Stephanie Kelly is revealed as the late... Dalet, a leading provider of cloud-native, end-to-end media workflow solutions,... Sound-Alike Commercials Are Part of Sports' Soundtrack Johnny Cash for Coca-Cola is the latest in a long litany of sonic approximationsBy Dan Daley, Audio... Immersive Sound Is Logical Next Step for Sports VenuesSound-systems suppliers are sanguine, but the market has its challengesBy Dan Daley, Audio Editor Wednes... The Romans Built Arenas for Immersive Sound 2,000 Years AgoThe historic Arena of Nimes in France is still in use todayBy Dan Daley, Audio Editor Wednesday, De... SVG Summit 2025 Preview: Audio Workshop Hits on Immersive, Virtualized, and Next... SVG Summit 2025 Technology Exhibits Preview: Audio SpotlightBy SVG Staff Wednesday, December 10, 2025 - 8:21 am Print This Story | Subscribe Story Highlig... SVG Europe Audio: Listening to the sounds of powder and ice at Milano Cortina wi... Advancements in audio technology: Capturing the atmosphere of live sports By David Davies Tuesday, November 25, 2025 - 09:27 Print This Story Although wor... Everything smelled of popcorn: The art of bringing the complex sound of esports... Top L-R: Ha-Chan, Shake Your Booty!, Hanging by a Wire, Broken English, Buddy C... For the first time, Spotify is giving users the power to steer the algorithm. Gustav S derstr m, Spotify's Co-President, CPO, and CTO, shares the vision beh... L3Harris' new contract for Guided Multiple Launch Rocket System Insensitive... L3Harris Meadowlands system has been designed with an open architecture software system that allows for more flexible and efficient software updates. This capab...
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Industries
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
California
Founded
2013
Find jobs on Simplify and start your career today