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LINK

Scalable, compliant integration services for enterprises

Overview

LINK provides integration services for large enterprises in the restaurant, retail, and hospitality sectors by building, deploying, and maintaining integrations inside a client’s own infrastructure. It connects systems, migrates thousands of customers, and enables market expansion while keeping data security and compliance. Different from others, LINK targets Fortune 500 clients with in-house deployment, ongoing support, and flexible, client-specific pricing. Its goal is to increase sale-to-activation rates, boost long-term retention, and grow lifetime value by delivering scalable, reliable integrations.

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About LINK

Simplify's Rating
Why LINK is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise SoftwareCybersecurity

Company Size

51-200

Company Stage

Early VC

Total Funding

$6.6M

Headquarters

Modesto, CA

Founded

2011

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What believers are saying

  • October 2026 updates added Zoho Inventory sources and beta support for Unleashed, Katana, Fishbowl.
  • LinkToAny's Shopify and Lightspeed X-Series integrations for Cin7 became ready in 2026.
  • Customer testimonials report 15% fewer man-hours and 20% higher accuracy after deployment.

What critics are saying

  • A large POS vendor or ERP suite can bundle native integrations and compress LinkToAny margins.
  • No disclosed funding, revenue, or customer concentration leaves hiring and expansion dependent on a few accounts.
  • If Cin7 or Toast internalize migration tooling, LinkToAny's core services become replaceable.

What makes LINK unique

  • LinkToAny embeds integrations inside client infrastructure, preserving compliance for enterprise restaurant and retail buyers.
  • Its 2026 stack combines AI-assisted migration, mapping, and 50-plus prebuilt commerce integrations.
  • Cin7 partners use LinkToAny for onboarding, migrations, and ongoing integration maintenance.

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Funding

Total Funding

$6.6M

Below

Industry Average

Funded Over

3 Rounds

Notable Investors:
Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison Coming Soon

Benefits

  • Phone/Internet Stipend
  • Commuter Benefits
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Disability Insurance
  • Paid Holidays
  • Paid Vacation
  • Performance Bonus
  • Profit Sharing
  • Professional Development Budget

Company News

LinkToAny
Mar 26th, 2026
Stocky is sunsetting: switch to gostock for inventory management.

Stocky is sunsetting: switch to gostock for inventory management. Shopify merchants that use Stocky to manage their inventory need to switch to another inventory management system before Aug 31, 2026, when Stocky officially sunsets. To meet this need, its team at LinkToAny is launching GoStock - a new, POS-native inventory operations system. LinkToAny is a long-standing Shopify partner and after consulting with Shopify, GoStock has been created with extensive feedback from Shopify merchants to ensure that the operations flow smoothly as merchants onboard the new system. Linktoany expect GoStock to go live in the Shopify marketplace in May. Please take a minute to fill out this form, so Linktoany can prioritize reaching out to you as soon as GoStock is live. The form also allows you to indicate whether you would like to participate in a GoStock pilot with its team. Participation benefits include white glove onboarding, 1:1 support, and priority being given to your feedback for additional features. Please note that Linktoany has limited seats for the pilot. Key faqs about gostock. Last updated: March 23, 2026 1. What prior experience does LinkToAny have with Shopify? LinkToAny has been a strategic Shopify partner since 2022. Linktoany has onboarded 4000+ merchants from QuickBooks POS to Shopify POS and built integrations between Shopify and QuickBooks Desktop. Linktoany also support migrations and new business launches. 2. What experience do you have with inventory systems? GoStock is built on a system used by retailers for over 5 years. It was previously deployed as a custom solution and is now being made available to all Shopify merchants. 3. Will gostock work inside Shopify POS? Yes. GoStock uses the Shopify Admin API and runs directly within the Shopify POS environment. 4. Who can I contact for questions? Email: [email protected] 5. What is the pricing? Pricing is expected to start at $39/month. More details will be shared at launch.

PR Newswire
Aug 13th, 2024
Link! Is Boosting Customer Retention Through Loyalty-Pos Integrations And In-Store Subscription Activation For Retailers, Restaurants, And Service Businesses

SAN FRANCISCO, Aug. 13, 2024 /PRNewswire/ -- Loyalty platforms and leading retailers have partnered with LINK! to boost revenue and customer retention through innovative and seamless integrations with POS systems. Innovative integrations drive customer retention and revenue for leading retailers. An industry-leading loyalty platform for restaurants and retailers sought a fast, effective solution to integrate with POS systems, and LINK delivered. LINK has integrated the loyalty platform with the PAR Brink and Clover POS, enabling seamless earning and redemption of loyalty points across hundreds of locations. Customers can quickly accumulate and redeem points during transactions, ensuring a smooth experience in under 2 seconds

PR Newswire
Jul 25th, 2024
Link! Integrates Innovative Food Tech Platforms And Pos Solutions To Provide A Seamless Experience For Restaurants And Their Customers Globally

SAN FRANCISCO, July 24, 2024 /PRNewswire/ -- LINK!, a leader in seamless app integration and migration solutions, is transforming the foodservice industry with its innovative technology. By helping businesses seamlessly integrate the apps crucial to their daily operations, LINK is enhancing efficiency, reducing costs, and opening new revenue streams for its software application partners.LINK! integrates innovative food tech platforms and POS solutions to provide a seamless experience for restaurants and customers globallyFood AI IntegrationIn a recent breakthrough, a front-running European foodservice AI platform has expanded its presence in the US market through integrations with top restaurant POS systems like Toast. This strategic move aims to acquire new customers in North America while offering existing and potential clients simple and rapid data integration solutions. By collaborating with LINK , the Foodservice AI Platform can scale and maintain multiple integrations globally, ensuring long-term success for its diverse range of restaurant types.Solving Challenges with Innovative SolutionsFacing the challenge of integrating with a vast array of Online Food Ordering (OFO) and point-of-sale (POS) systems, a leading player in the food tech segment turned to LINK for a rapid and cost-effective solution. With LINK's expertise , the company successfully integrated with over 56 POS and OFO systems, including local as well as international players. This accelerated integration process enabled the company to onboard thousands of restaurants globally and establish itself as a market leader in record time.Driving Industry Success Through CollaborationThe seamless integrations provided by LINK have not only streamlined restaurant operations but also facilitated automation, saving thousands of man-hours typically spent on manual data entry and reconciliation

Restaurant Dive
Nov 7th, 2023
LINK welcomes experienced CFO Mike Armsby to its Advisory Board; team expands globally

LINK, the integration as a service provider operating within the Restaurants and Retail sector, formerly known as ShoppinPal has announced the appointment of experienced CFO Mike Armsby to its Advisory Board.

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