L.L.Bean launches loyalty rewards program and enhances L.L.Bean Mastercard benefits. * By: Wise Marketer Staff * Posted on August 11, 2026 "L.L.Bean Rewards" is a new, free program that rewards customers for shopping at L.L.Bean and puts them in charge of $250K in charitable giving. FREEPORT, MAINE - AUGUST 11, 2026 - Iconic outdoor lifestyle brand, L.L.Bean, announced the launch of L.L.Bean Rewards - a new loyalty program that rewards customers for shopping at L.L.Bean. The program is available to all customers, free to enroll, and allows members and L.L.Bean(R) Mastercard(R) cardmembers to cast votes directing $250,000 in charitable giving. Starting August 11, customers can enroll in L.L.Bean Rewards and earn points on qualifying purchases that automatically convert to Bean Bucks for future L.L.Bean purchases. Rewards members earn: * $5 in Bean Bucks for every 150 points (earn 1 point per $1 spent at L.L.Bean) * 1 Outdoor Impact Vote per purchase to be used in charitable giving voting * Free shipping on orders over $50 * Access to special sales and offers * 10% off L.L.Bean Outdoor Discovery Programs Benefits for L.L.Bean(R) Mastercard(R) cardmembers will also be expanded in conjunction with the new program.* Cardmembers will now enjoy: * 5% in Bean Bucks on L.L.Bean purchases (up from 4%) * 15% off L.L.Bean Outdoor Discovery Programs * A birthday bonus * 1 Outdoor Impact Vote per purchase Cardmembers will continue to receive:* * 2% in Bean Bucks at restaurants * 1% in Bean Bucks on all other purchases * Free shipping with no minimum purchase requirement * Free return shipping * Free monogramming * Access to special sales and offers "An exceptional customer experience is foundational to L.L.Bean and we are fortunate to have tremendously loyal customers," said Nick Wilkoff, Chief Marketing Officer at L.L.Bean. "L.L.Bean Rewards is designed to elevate the customer experience and reward that loyalty by making it easier to earn and enjoy benefits." Rewards members and L.L.Bean Mastercard cardmembers will also have the power to direct $250,000 in charitable giving. One L.L.Bean purchase earns one vote - the more you purchase, the more votes you accumulate. During the voting period, Rewards members and L.L.Bean Mastercard cardmembers can allocate their votes across four participating charitable partners who will receive a share of the $250,000 based on the percentage of votes they receive. The program launches with four charitable partners: the National Park Foundation, YMCA of the USA, Mental Health America, and the Appalachian Mountain Club. These organizations play an important role in advancing L.L.Bean's purpose of inspiring and enabling people to experience the restorative power of being outside, while supporting work across conservation, outdoor access, youth engagement, and mental well-being. "Shared values are inherent to loyalty and, like us, our customers value outdoor spaces and appreciate the essential connection between the outdoors and wellness," Wilkoff continued. "With this feature, customers are in charge of how we support those values and activate our purpose through charitable giving." About L.L.Bean. L.L.Bean, Inc. is a leading multichannel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. Still family-owned, Shawn Gorman, great-grandson of Leon Leonwood Bean, was named Chairman of the Board of Directors in 2013. While its business has grown over the years, L.L.Bean continues to uphold the values of its founder, including his dedication to quality, customer service, and a love of the outdoors. In 2025, L.L.Bean donated over $4.3 million to outdoor and community-enriching organizations focused on increasing access to and inclusivity in the outdoors. L.L.Bean operates 72 stores and counting in 20 states across the United States, along with 18 stores in Japan and 16 stores in Canada, in partnership with Jaytex Group. The 220,000-sq. ft. L.L.Bean retail store campus in Freeport, ME, is open 24 hours a day, 365 days a year and welcomes more than 3 million visitors every year. L.L.Bean can be found worldwide at www.llbean.com, Facebook, YouTube, Pinterest, and Instagram.

Harpoon Brewery and L.L.Bean collab celebrates 10 years of Flannel Friday. Published: July 27, 2026 BOSTON, MA (July 27, 2026) - This fall, when the days start getting shorter, the leaves begin to change, and flannel season returns to New England, a fan-favorite craft beer will be on tap and in stores courtesy of Harpoon Brewery and L.L.Bean. The two iconic brands today announced a collab celebrating the return of Flannel Friday, Harpoon's amber ale tribute to fall in New England, inspired by the familiar traditions, outdoor adventures, and gatherings that make autumn the most anticipated time of year. Now in its 10th year, Flannel Friday has grown from Harpoon employees' weekly autumnal apparel choice into an annual fall tradition enjoyed by craft beer lovers throughout the Northeast. In collaboration with L.L.Bean, this year's Flannel Friday release features a refreshed packaging design inspired by the outdoor lifestyle brand's iconic Bean of Freeport flannel, a fall wardrobe staple celebrating its 90th anniversary in 2026. Combined with Harpoon's 40th anniversary this year, Flannel Friday represents 130 collective years of New England craftsmanship and a commitment to bringing communities together outside. Brewed to complement everything from epic hikes to chill weekends to tailgates, Flannel Friday is a balanced, crisp, and easy-drinking 5.7% ABV hoppy amber ale that embodies the spirit of the season. Falling between a Brown Ale and a Red IPA, Flannel Friday combines American hops with the subtle tasting notes of roasted caramel and toffee from Maine-grown malt. "Flannel Friday has become one of the beers our customers look forward to the most every year because it captures what fall in this region is all about," said Dan Kenary, Co-Founder and President of Barrel One Collective. "A decade ago, we wanted to offer our unique take on what a fall beer should be with our seasonal release - but now, with our good friends at L.L.Bean, we're building on that tradition in a totally new way that I think any fan of fall would love." Inspired by Harpoon and L.L.Bean's shared belief that life's best moments happen outside, this year's collaboration extends beyond the beer itself. In addition to the return of Flannel Friday, the brands are introducing a limited-edition "Harpoon x L.L.Bean" scotch plaid flannel shirt that matches the same Bean of Freeport pattern featured on the packaging. Available in limited quantities across all three of Harpoon's breweries (Boston, MA; Windsor, VT; Manchester, NH), the exclusive apparel gives consumers a new way to embrace the season and get outside in style. "Flannel Friday has become a fun and authentic physical manifestation of the outdoor lifestyle, encouraging everyone to gather friends and get outside," said Nick Wilkoff, Chief Marketing Officer at L.L.Bean. "This partnership honors anyone who strives to 'be an outsider' and celebrates the traditions that connect us." To help fans create their own outdoor memories, today, Harpoon and L.L.Bean are also launching a sweepstakes featuring the ultimate Maine experience. Between now and October 15, those who live in an eligible state can enter for the chance to win a trip for two to join the L.L.Bean Outdoor Discovery program, including a two-day/one-night Maine island kayak camping excursion (minimum age to enter/participate: 21+), along with a $2,000 shopping spree at L.L.Bean's newly reimagined flagship store in Freeport, Maine. Find more details and enter to win at harpoonbrewery.com/LLBEAN-SWEEPSTAKES. The season's celebrations will continue Labor Day weekend when Harpoon and L.L.Bean host a Flannel Friday launch party at Harpoon Brewery in Windsor, VT on Saturday, September 5. The event will bring people together to enjoy the beer, get access to limited merchandise and SWAG, and kick off the fall season with fellow adventurers, flannel and craft beer fans, and outdoor enthusiasts. Available in multiple package formats and on draft, Flannel Friday will begin arriving on shelves in August at retailers like Walmart and Wegmans and throughout Harpoon's East Coast distribution footprint, while supplies last. To learn more about Flannel Friday, sweepstakes details, and launch event information, visit harpoonbrewery.com.