L'Occitane en Provence sets sights on skin longevity with Divine Targeted Wrinkle Care launch. L'Occitane en Provence has expanded its skincare offer with Divine Targeted Wrinkle Care, the latest addition to its Immortelle Divine collection. It will roll out across selected travel retail doors from October. Building on more than 25 years of research into the Immortelle flower, the formula complements the existing Divine skincare ritual. It targets five types of expression lines: forehead lines, frown lines, crow's feet, under-eye lines and nasolabial folds. Divine Targeted Wrinkle Care combines Immortelle Super Extract, which L'Occitane claims to smooth wrinkles and support natural collagen, with Hexapeptide-8 to soften the appearance of expression lines. This is combined with hyaluronic acid to provide an instant filling and plumping effect. Immortelle Super Extract is a key ingredient across the Divine range. According to the brand, efficacy testing showed a 44% immediate blurring of fine lines and wrinkles following the first application. Clinical and efficacy testing after one month also demonstrated visible changes in skin depth, volume and texture. Longevity by Nature. The launch comes as L'Occitane en Provence marks its 50th anniversary in 2026. It builds on L'Occitane en Provence's long-standing research into Immortelle, a flower known for retaining its structure and colour long after being picked. This research has also informed the brand's 'Longevity by Nature' philosophy, which focuses on the biological connections and functions that contribute to skin vitality over time. Through Longevity by Nature, L'Occitane positions longevity not simply in terms of individual optimisation but through life-sustaining connections. The concept informs the company's broader Crafting Life Ties mission, which centres on strengthening connections between beauty, people and nature. This approach is rooted in Haute-Provence and combines botanical expertise and scientific research with a commitment to the landscapes and communities behind its ingredients. L'Occitane said its longevity philosophy will help shape the company's next chapter as it brings together scientific expertise, sustainability and cultural connections while exploring beauty's role in supporting a longer and more fulfilling life. L'Occitane en Provence Global Travel Retail Brand Director Melanie Laroche said, "Travel retail gives The Moodie Davitt Report a unique opportunity to introduce consumers from around the world to L'Occitane en Provence's face care expertise. "With Immortelle Super Extract at the heart of our new Divine Targeted Wrinkle Care treatment, we can share a vision of longevity rooted in both nature and science, while inviting travellers to discover the deeper story and connections behind one of the Maison's most iconic ingredients."

L'Occitane extends beauty Discovery into Hôtel Quintessence's guest experience. L'Occitane en Provence's new amenity partnership puts the brand inside a luxury hotel stay on Lake Tremblant. Published: Sep 4, 2026 12:38 AM L'Occitane en Provence has announced a new amenity partnership with Hôtel Quintessence on Lake Tremblant in Canada, adding a hospitality setting to the brand's customer touchpoints. Select L'Occitane products are now part of the guest experience at the luxury retreat. The partnership places beauty within a stay rather than a conventional shopping trip. Guests encounter the products in the course of everyday routines, giving the brand an opportunity to be experienced before a customer makes a separate retail purchase. Hospitality as a Discovery Channel For a beauty business, hotel amenities can function differently from counter sampling. The setting gives guests time to use a product, while the property's own positioning supplies context for how the brand is presented. The relationship is therefore both a business-to-business supply arrangement and a potential introduction to consumers. That does not automatically make it a retail acquisition success. The path from trying an amenity to buying a full-size product depends on whether guests can identify what they used and easily find it again. Clear product information and consistent availability would be important links in that journey. The Details That Will Define Its Scale Its strategic relevance is narrower but tangible: L'Occitane has added a named luxury property where product experience can become part of the brand relationship... Members-only article Unlock the rest of this story. Join free to keep reading RetailBoss beauty coverage, industry analysis, and market intelligence. Used publicly if you comment. Retailboss Inc. encourage your real first name. RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Its reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy. * Since - 2011 * Audience - 50 Million+ * Coverage - Global Markets Its editorial stance Retailboss Inc. prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.

Aptar Beauty and L'Occitane En Provence launch custom dispensing pumps for hand care rebrand. Note* - All images used are for editorial and illustrative purposes only and may not originate from the original news provider or associated company. Global dispensing systems leader Aptar Beauty has partnered with L'Occitane En Provence to develop fully custom dispensing pumps as part of the brand's packaging rebranding of its hand care collection. The bespoke pumps, inspired by the brand's apothecary heritage, are designed to deliver an optimised and controlled dose while enhancing the overall sensorial and dispensing experience for consumers. L'Occitane En Provence's repack of its hand care essentials represents a deliberate return to the brand's roots. The refreshed visual identity, spanning hand soap, hand wash and hand lotion, marks a strategic shift in brand positioning aimed at reinforcing the brand's legacy of craftsmanship and authenticity. The timeless bottle design draws direct inspiration from the apothecary jar - a nod to the brand's longstanding artisanal process. The pump itself, as the brand describes, is stamped as a witness to that rigorous artisanal tradition. Available in both glass and plastic, the redesigned 350ml and 500ml bottles are now refillable, extending product life cycles in alignment with L'Occitane En Provence's sustainable development goals. The move towards refillable packaging also reflects a broader commitment to sustainable packaging practices across the beauty and personal care sector. To realise L'Occitane En Provence's vision, Aptar Beauty developed a fully custom solution based on its Satine cosmetic pump platform. The pump is engineered for generous dosages and features a 24/410 screw-on neck finish specifically designed to support refillability. The large actuator and an oversized collar were purpose-built to seamlessly align with the wider dimensions of the newly redesigned packaging silhouette. Lacquered in an elevated glossy black finish, the pump ensures visual consistency across the full range of products. The wide actuation surface offers comfort and stability, making the pump easy to use even for individuals with reduced dexterity - an aspect that underlines the brand's commitment to product inclusivity. Attention to detail extends to the technical performance of the custom dispensing pumps. L'Occitane En Provence tasked Aptar Beauty with developing a technical orientation system to ensure the pump consistently aligns perfectly with the bottle when unlocked and ready for dispensing. The pump is also engineered to deliver an optimised 500 μl dose, enabling controlled and clean dispensing with every use. The project reflects the depth of the ongoing partnership between L'Occitane En Provence and Aptar Beauty, with Aptar supporting the brand throughout the full development process through quick in-depth technical assessments and high-value solutions. "Our co-creation approach to custom development takes advantage of our technical expertise and manufacturing synergies to create unique pumps that support brand differentiation and product inclusivity," said Benjamin Girard, Sales Director Custom, Aptar Beauty EMEA. The pump is moulded and decorated at Aptar Beauty's custom flagship facility in Oyonnax and assembled at the Le Neubourg site. The collaboration between Aptar Beauty's French facilities supported local manufacturing, supply chain coordination and the secure delivery of the final bespoke product in under a year. The end result is a refillable packaging solution that brings together technical precision, aesthetic integrity and sustainable packaging principles - delivering on both the functional and brand ambitions of L'Occitane En Provence's hand care relaunch. Never miss a packaging headline. The packaging industry moves fast - stay on top of it with its must - read briefings. * The top packaging and consumer goods stories, straight to your inbox * The biggest news, features, interviews, and analysis * Dedicated coverage of the key developments reshaping global packaging markets - Never miss a story with notifications - Browse free from any location or device. Media Packs Expand Your Reach With Its Customized Solutions Empowering Your Campaigns To Maximize Your Reach & Drive Real Results! - Book a Conference Call