LTK connects brands, creators, and shoppers to enhance online sales in the digital marketing and e-commerce space. The platform provides brands with strategic guidance and data insights to improve their market presence. Creators, or influencers, use LTK to inspire shoppers with curated content, helping to shape retail trends and boost purchase confidence. Shoppers enjoy a more personalized and efficient buying experience. LTK's business model focuses on creator innovation, utilizing a proprietary ecosystem that includes technology, consulting, and partnerships to monetize creator marketing. This approach has led to over $4 billion in annual online sales, distinguishing LTK from competitors by pioneering a new industry that effectively integrates brand marketing with influencer engagement.

Elliot Pope

Maverick Ventures

SoftBank

Consulting

Consumer Software

Consumer Goods

As social commerce comes to occupy a growing role in retail overall, Generation Z consumers are the most likely to seek shopping inspiration from influencers.By the NumbersThe PYMNTS Intelligence special report “Generation Zillennial: How They Shop” is based on responses from more than 3,600 U.S. consumers, seeking to understand how shopping habits differ across generations.The results revealed that only 13% of consumers in the country said they had made a purchase in the last month at least partially because of a social media influencer or celebrity. That share more than doubled for Gen Z, as 28% of these young shoppers had done so in the previous 30 days.In contrast, only 22% of zillennials (younger millennial and older Gen Z consumers born between 1991 and 1999) and millennials had done the same, as had 20% of bridge millennials (the bridge generation between millennials and Generation X). The share plummeted sharply to 6% of Gen X consumers and just 2% of baby boomers and seniors.Those older consumers were more likely to be swayed by articles and recommendations from friends and family.The Data in ContextWith the evolution of social commerce, influencers have the ability beyond product promotion to engage in storytelling, adding an authentic layer that resonates with their audience, as Kit Ulrich, general manager of creator shopping at LTK, told PYMNTS in the fall. Ulrich said the shift has the potential to democratize the promotion of diverse brands.“Creators are becoming this new distribution channel that can do that very authentically,” Ulrich said.With the future of TikTok continuing to hang in the balance, the influencer commerce space could be in for a shakeup, as Nadya Okamoto (4.1 million followers on TikTok), CEO and co-founder of August (363,000 followers), explained to PYMNTS in an interview.“In case of a potential ban, I definitely will keep focusing on building platforms on other channels,” Okamoto said, adding that where once she spent 90% of her time on TikTok, recently she’s reduced that to half, dedicating the other half to content “across Instagram, YouTube, Snapchat, Threads.”For all PYMNTS retail coverage, subscribe to the daily Retail Newsletter

Gen Z Consumers 117% Likelier To Shop From Influencers

LTK has enhanced its Creator Commerce platform with a new automatic direct message (DM) tool that makes it easier for creators to share the shopping details of their Instagram posts with their community. With this new tool, LTK DM, shoppers who comment “Shop” on an LTK Creator’s Instagram post will immediately receive an automated direct message that includes a direct link to the creator’s LTK featuring the product recommendations mentioned in the post, LTK said in a Thursday (June 20) press release. The tool is launching this week and is available globally, according to the release

Ltk Adds Automatic Direct Message Tool To Creator Commerce Platform

DALLAS--(BUSINESS WIRE)--LTK, the platform that powers Creator Commerce™, is launching a suite of new updates designed to enhance the creator-led shopping experience for the hundreds of thousands of LTK Creators and their shopping communities of a combined 40 million monthly shoppers. A creator’s LTK Shop is the headquarters for their communities to access and shop all their recommended products, and the updates further deliver on making it the best shopper experience without any cost to the creator. LTK is unveiling a new Products Tab for easier search, dynamic and longer format storytelling posts for richer context on products and new technology to improve the shopper flow.“We are committed to making a creator’s LTK the best destination for their shopping community. When creators are a destination, they own the destiny of their business,” said Kit Ulrich, General Manager of LTK's Creator Shopping Platform. “We continue to invest in improving our tech and designing experiences that are seamless, intuitive and get creators credit so they can be as economically successful as possible. This is the first wave of updates this spring that will drive a meaningful difference for shoppers and creators.”Introducing the Products Tab for a Better Search ExperienceA creator’s LTK Shop visitors are high-intent shoppers, and many already know exactly what they are looking for

Creator Commerce™ Platform, Ltk, Unveils New Updates To Ltk Shop For Best Shopper Experience

ItairItair CEO Priya Agarwal believes "TikTok/Reels are now the new travel search engine," and she and her partner, CTO Swapnil Thombre, are hoping to help creators monetize their work.Founded in 2023, Itair is made up of a team of two that aims to build an AI-powered engine to automatically convert influencer videos into bookable itineraries. What is your 30-second pitch to investors?TikTok/Reels are now the new travel search engine. Travel creators are the backbone of the travel content that inspires opulent booking decisions for people. However, these creators are not compensated enough for their hard work in content creation and investment into travel, outside of the occasional brand deal. Thousands of these travel creators are missing out on millions in affiliate revenue from the bookings they drive. We are building the artificial intelligence-powered LTK for travel, automatically converting their videos into bookable itineraries with detailed information for our users/their viewers. This generates a consistent stream of revenue for them, with no additional effort on their part

Startup Stage: Itair, Inc. Aims To Help Creators Monetize Their Content By Making It Bookable With Ai

Artificial intelligence (AI) is having a Kim Kardashian moment. Dicer.ai, an AI-driven advertising performance analytics company, and FameFlow.ai, the world’s first celebrity and influencer AI likeness rights licensing platform, announced a partnership on Wednesday (April 10) to boost the influencer marketing landscape. The move is part of a broader trend of influencers increasingly using AI. “AI can streamline what used to be a tedious influencer discovery and relationship-building process by creating instant filters, screening for influencer fraud, engagement metrics and the forecasting of campaign results based on past data,” Sara Saffari, a fitness influencer with over 2 million followers on Instagram, told PYMNTS. “This means campaigns that can be better targeted, evaluated and eventually run at scale.”

Influencers Harness Ai To Boost Fame And Fortune

TikTok is reportedly conducting a test that allows some creators to add product links from third-party affiliate networks to their posts.The affiliate networks include Amazon, Walmart, Target, Rakuten, Impact, CJ, Expedia, Clickbank, Temu and LTK, Modern Retail reported Tuesday (Nov. 19), citing social media posts from creators and marketing consultants.With this integration, product links are displayed at the top of a post’s comment section, according to the report.A TikTok spokesperson told Modern Retail that the test involves a limited number of creators, is not an official program and is being used to collect feedback, per the report.TikTok is the go-to platform for beauty purchases, which is the second-most popular category of products purchased on social media platforms, according to the PYMNTS Intelligence report “Tracking the Digital Payments Takeover: Monetizing Social Media.”The report found that 14% of consumers bought products on social media platforms in the previous 30 days, with apparel being the most common type of product purchased through these channels.The Modern Retail report follows the addition of several other new features to the TikTok platform.On Thursday (Nov. 14), the company said it made its artificial intelligence-powered video generation tool, Symphony Creative Studio, available to all TikTok for Business users. This tool includes features for generating, transforming and scaling content.“Part of TikTok’s Symphony creative AI suite, Symphony Creative Studio aims to support advertisers and content creators with free tools to make the creative production process easier and more efficient, bridging the gap between ideation and production,” the company said in a press release.In August, it was reported that Amazon partnered with TikTok and Pinterest to let the users of those social media apps buy products from Amazon without leaving those apps. To use this social commerce offering, TikTok and Pinterest users link their profiles from those platforms to their Amazon accounts, enabling them to buy products directly from the ads.In July, global event marketplace Eventbrite partnered with TikTok to help event creators promote their events and sell tickets. The collaboration includes an integration in which Eventbrite creators and TikTok users can add Eventbrite links directly to their TikTok videos.For all PYMNTS digital transformation coverage, subscribe to the daily Digital Transformation Newsletter

Tiktok Allows Some Creators To Add Product Links To Posts

LTK has added new customization features and access to weekly payouts to its Creator Commerce platform. The new customization features allow the users of LTK DM, the platform’s automatic direct message tool for LTK Creators, to personalize up to 10 trigger words per Instagram post along with the direct messages the members of their community receive, LTK said in a Tuesday (Aug. 20) press release. When the LTK DM tool was launched in June, it had one trigger word: “Shop.” This tool was designed to make it easier for creators to share the shopping details of their Instagram posts with their community, as those who comment “Shop” on a post will immediately receive an automated direct message that includes a direct link to the creator’s LTK

Ltk Adds New Customization Features To Automatic Direct Message Tool

As consumers begin to adopt social media channels to make purchases, PYMNTS Intelligence found which apps shoppers are turning to for different kinds of retail products. By the Numbers. The PYMNTS Intelligence report “Tracking the Digital Payments Takeover: Monetizing Social Media” was based on a survey of nearly 3,000 U.S. consumers last year seeking to understand their social commerce behavior.The study found that among the 14% of consumers who purchased social media in the previous 30 days, the most common type of product bought was apparel. For this, Instagram was the most popular platform, as 47% of Instagram shoppers made such a purchase

Social Commerce Shoppers Pick Instagram For Apparel, Tiktok For Beauty

LTK, a platform for creators and their businesses, is transforming its app to be video-first. As part of this transformation, LTK has added a new shoppable video feed called Full-Screen Continuous Video and a new content guide called Daily Drops, the company said in a Wednesday (July 24) press release. “Video is critical for creators, and by transforming the LTK app into a video-first platform, LTK is helping our creators earn more by directly catering to shoppers’ preferences,” Kit Ulrich, general manager of LTK’s Creator Shopping Platform, said in the release

Ltk Begins Video-First Transformation Of Platform For Creators, Businesses

TikTok is reportedly planning to roll out in-app shopping for users in Spain and Ireland. The launch could come as soon as October, Bloomberg News reported Tuesday (July 23), citing sources familiar with the matter. Those sources say the launch will be smaller than previously planned, though TikTok is preparing to bring its shopping portal, TikTok Shop, to other areas of Europe in 2025

Tiktok Reportedly Bringing In-App Shopping To Spain And Ireland

Connects brands, creators, and shoppers online

LTK

Connects brands, creators, and shoppers online

LTK

Connects brands, creators, and shoppers online

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