LTK has introduced an agentic AI experience for its Brand Platform that enables marketers to build and scale creator campaigns through conversational interfaces. Brands can describe their objectives, and the platform helps plan campaigns, identify creators, and optimise programmes whilst proactively surfacing opportunities and trends. The platform addresses growing complexity in creator marketing, with US creator ad spend projected to reach $44 billion this year. LTK research shows brands now invest in 275% more creators than previously, creating operational challenges. The experience is powered by LTK's proprietary commerce intelligence graph, built from over 100 billion commerce signals across 15 years. Marketers can build campaigns through conversation, identify high-performing creators, and receive proactive recommendations on trending products and optimisations. A limited beta launches in September with brand partners, with broader availability planned for Q4 2026.

LTK has launched Quick Collabs, a new feature enabling brands and creators to collaborate more efficiently through flat-fee campaigns. Brands can launch campaigns in minutes, whilst creators can opt in and receive payment within 48–72 hours of posting, eliminating lengthy contracts and complex approvals. The feature addresses growing demand in the $44 billion creator marketing industry, which LTK says is entering a "marketplace era" requiring faster activation at scale. Quick Collabs operates through LTK's Brand Platform, which has attracted over 1,200 brands since launching in November. Founded in 2011, LTK operates a three-sided marketplace connecting creators, brands and consumers. The platform powers $6 billion in annual retail sales and supports 60,000 creator-brand collaborations yearly across its network of 400,000 creators and 8,000 retailers.

Influencer app LTK is rolling out an AI chatbot powered by OpenAI and creator content across its US consumer app. Users can receive shopping advice, discover products and find relevant creators through conversational prompts. The chatbot, trained on LTK's content pool, remembers conversations to personalise recommendations. For example, users searching for running shoes can discover creators who post about running or filter by specific criteria like colour. Creators earn commissions when the chatbot surfaces their product recommendations. The launch follows broader AI shopping adoption across e-commerce, with Amazon, Meta, Google, TikTok and Pinterest developing similar tools. LTK, formerly RewardStyle, built its business on influencer affiliate marketing and is now focused on expanding its brand marketing platform.