LTK has launched Quick Collabs, a new feature enabling brands and creators to collaborate more efficiently through flat-fee campaigns. Brands can launch campaigns in minutes, whilst creators can opt in and receive payment within 48–72 hours of posting, eliminating lengthy contracts and complex approvals. The feature addresses growing demand in the $44 billion creator marketing industry, which LTK says is entering a "marketplace era" requiring faster activation at scale. Quick Collabs operates through LTK's Brand Platform, which has attracted over 1,200 brands since launching in November. Founded in 2011, LTK operates a three-sided marketplace connecting creators, brands and consumers. The platform powers $6 billion in annual retail sales and supports 60,000 creator-brand collaborations yearly across its network of 400,000 creators and 8,000 retailers.

Influencer app LTK is rolling out an AI chatbot powered by OpenAI and creator content across its US consumer app. Users can receive shopping advice, discover products and find relevant creators through conversational prompts. The chatbot, trained on LTK's content pool, remembers conversations to personalise recommendations. For example, users searching for running shoes can discover creators who post about running or filter by specific criteria like colour. Creators earn commissions when the chatbot surfaces their product recommendations. The launch follows broader AI shopping adoption across e-commerce, with Amazon, Meta, Google, TikTok and Pinterest developing similar tools. LTK, formerly RewardStyle, built its business on influencer affiliate marketing and is now focused on expanding its brand marketing platform.

LTK, a SoftBank-backed creator commerce platform valued at $2 billion, has laid off staff as part of a strategic reorganisation. The cuts affected a low single-digit percentage of its 550-plus employees, including software engineers and creator relations staff. The Dallas-based company said the restructuring was designed to refocus its business around a revamped brand platform launched in late 2025, which offers features like creator discovery and performance tracking at no cost. LTK generates revenue through sales commissions. Founded 15 years ago by Amber Venz Box, LTK says it's profitable and doubled its EBITDA in 2025. The company has raised over $300 million, with most coming from SoftBank's Vision Fund 2 in 2021. Over 1,000 brands have joined its new platform.