Linktree

Linktree

Bio link hub with analytics

Overview

Linktree centralizes online links by letting creators, brands, publishers, and influencers share a single bio link that leads to a hub containing their content, from websites and social profiles to shops and donation pages. The hub is customizable and hosts connected URLs; viewers click through to each destination. It differentiates itself with a simple, unified link hub plus built-in analytics and monetization options, offered through a freemium model with paid plans for extra features. The goal is to make it easy to share and monetize an audience’s online presence through one accessible, easy-to-use link hub.

About Linktree

Simplify's Rating
Why Linktree is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Company Size

201-500

Company Stage

Series B

Total Funding

$149.8M

Headquarters

Melbourne, Australia

Founded

2016

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Simplify's Take

What believers are saying

  • 1.2 billion monthly visits from 50 million creators fuel predictive analytics monetization.
  • ARR exceeds $100M in 2024 with 20% YoY growth from freemium subscriptions.
  • $110M funding from Index Ventures and Coatue in 2025 accelerates e-commerce integrations.

What critics are saying

  • Instagram launches native multi-link bios in 2026, eliminating Linktree dependency.
  • TikTok algorithm cuts external link traffic by 70% for influencers in Q2 2026.
  • Carrd doubles users in 2025, stealing price-sensitive creators from freemium model.

What makes Linktree unique

  • Linktree consolidates link-in-bio market via 2025 acquisitions of Plann, Koji, Fingertip, and Bento.
  • Sponsored Links marketplace enables performance-based influencer marketing with ROI tracking.
  • Premium plan offers 0% seller fees and lifetime analytics for high-volume creators.

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Funding

Total Funding

$149.8M

Above

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$65M
Substack
$100M
ClickUp
$110M
Linktree

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Capital Brief
Nov 13th, 2025
Linktree acquires Melbourne startup Fingertip in latest local buyout

The move by the 'link in bio' unicorn follows a flurry of recent acquisitions.

Startup Daily
Aug 16th, 2024
Linktree snaps up Sydney social media scheduling startup Plann

Founded in 2016 by former ad exec Christy Laurence in 2016, Plann has been acquired by link-in-bio platform Linktree for an undisclosed sum.

TechCrunch
Dec 14th, 2023
Linktree acquires link-in-bio platform Koji in its second investment of the year | TechCrunch

Australia-based link-in-bio platform Linktree said today that it has acquired competitor Koji from its parent company GoMeta.

Business News Australia
Jun 7th, 2023
Linktree sacks 27pc of staff, acquires Bento amid US push

Melbourne-based link-in-bio company Linktree, a startup that garnered unicorn status after securing a near $2 billion valuation this time last year, is shedding

Linktree
Jul 11th, 2022
This is just the start of the Linktree journey - Linktree Blog

The Linktree journey is just getting started as we head into new territory, with a $45m investment, to make next-gen tools for creators and brands.

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