Overview
La Victoria Lab is the innovation lab for the Intercorp group, reimagining the future of its companies and the experiences provided to users. It collaborates with IDEO to design new products and services based on people’s needs. Its projects span education, banking, retail, and entertainment, including Innova Schools (a new learning experience for students), Interbank Explora (a redesigned store format for a more comfortable customer experience), and Cineplanet Chaplin (a new cinema format that embraces the social sharing aspect of moviegoing). The lab differentiates itself through sustained, cross‑company, user‑centered design work and collaboration with a leading design partner to create end-to-end experiences. The goal is to reinvent how their companies serve customers by developing and testing new products and service concepts that meet real needs.
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Simplify's take
What believers are saying
- The 2026-10-26 site update signals active hiring and ongoing internal investment.
- Cometa expanded in 2021 and still anchors La Victoria Lab's social-impact brand.
- IDEO's endorsement strengthens credibility and recruitment for designers, researchers, and product leaders.
What critics are saying
- Intercorp dependence makes budget cuts existential; one parent decision can shut the lab down.
- Gritt lists only 44 employees and last funding in April 2017, limiting growth leverage.
- No visible external client pipeline means success hinges on Intercorp's internal project demand.
What makes La Victoria Lab unique
- La Victoria Lab is Intercorp's in-house innovation lab, not a standalone consultancy.
- IDEO's 2026-10-07 case credits its human-centered redesigns across banking, education, and retail.
- Its 2026-10-15 impact page shows proprietary programs like Cometa and the Cometa Scholarship.
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