Oli Giordimaina joins Lakeside for EMEA growth. 13 Mar 2026 Quick Read Summary is AI-generated, newsdesk-reviewed * Oli Giordimaina joins Lakeside to boost digital experience across EMEA. * Demand rises for AI-driven IT solutions that enhance work productivity. * Lakeside focuses on innovation to address IT-resource pressures with actionable insights. Lakeside Software has announced the appointment of Oli Giordimaina to its executive team, as the company seeks to enhance its innovation and execution throughout the Europe, Middle East, and Africa (EMEA) region. Giordimaina, who is based in Cheshire, UK, brings significant technical and commercial expertise to the role, which aligns with the increasing demand among organisations for improved IT value and predictability. Extensive experience in service desk operations. With a comprehensive background in service desk operations, infrastructure deployment, and product leadership, Giordimaina started his career working on critical systems for companies such as British Aerospace. His professional journey includes key positions at AppSense and Ivanti, where he managed a £100 million product portfolio during times of major change. Most recently, he played a pivotal role in shaping the Digital Employee Experience (DEX) strategy at 1E, just before its acquisition by TeamViewer. The appointment comes at a critical time, as IT departments face increasing pressure to accomplish more with limited resources, while closing the experience gap between consumer and corporate technology. Giordimaina asserts that Lakeside Software is well-equipped to address these challenges, given its advanced endpoint telemetry and action-oriented platform. Addressing growing IT solution demand. Giordimaina stresses that successful AI integration begins with a focus on outcomes rather than algorithms Giordimaina identifies strong opportunities for Lakeside Software across EMEA, largely through its partner ecosystem. In regions like the UK, the emphasis on service desk efficiency and channel delivery is producing a surge in demand for solutions that enhance the employee experience while reducing operational costs. He also highlights the importance of aligning artificial intelligence (AI) innovations with practical value, advocating for a thoughtful approach over a "blind pursuit" of AI. "Employees expect the same seamless experience at work that they get from personal technology - and when IT can't deliver that, frustration builds," said Giordimaina. "Lakeside Software has the data, the platform, and the mindset to close that gap. This isn't about visibility for the sake of it, it's about enabling IT to deliver consistent, measurable outcomes that improve productivity and experience." Focusing on outcome-driven strategies. Giordimaina stresses that successful AI integration begins with a focus on outcomes rather than algorithms. The same principle applies to DEX, which is increasingly becoming a critical performance measure within IT and company leadership. He joins Lakeside Software at a transformative moment, marked by a revitalised leadership team and a commitment to challenging conventional thinking to drive growth and innovation. "The organisations that will succeed with AI are the ones that start with outcomes, not algorithms," he said. "The same applies to DEX, which is no longer a nice-to-have, but is now a critical performance metric across IT and company leadership." Giordimaina cites the firm's innovation-led culture as a major attraction, and he is eager to contribute to Lakeside Software's mission to advance intelligent IT solutions. "This is a company with the right people, the right data, and the right intent," he added. "There's a clear opportunity for Lakeside Software to lead the next phase of intelligent IT. I'm here to help make that happen."

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