Lamark Media

Lamark Media

Performance-based digital marketing and media buying

Overview

Lamark Media provides outsourced digital marketing services for brands, agencies, and media companies, including performance media (PPC, social, programmatic, SEO), branding and strategy, content, and web experiences. It operates by using data analytics to guide campaigns and by applying portfolio theory to allocate budget to the best-performing channels. Differentiators include integrated cross-channel strategy, white-label options for agencies, media procurement, and growth through acquisitions and a capital partner. The goal is to help clients raise brand awareness, drive engagement, and increase customer acquisition across B2C and B2B markets.

Significant Headcount Growth

About Lamark Media

Simplify's Rating
Why Lamark Media is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Boca Raton, Florida

Founded

2009

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Simplify's Take

What believers are saying

  • TruArc’s investment still supports expansion into technology, capabilities, and hiring.
  • Lamark’s website in April 2026 highlighted proprietary technology and integrated supply-chain positioning.
  • Brand Tango’s ARDA wins strengthened Lamark’s credibility in niche hospitality and timeshare marketing.

What critics are saying

  • Lamark’s 40-117 employee footprint limits scale against giant agencies and in-house teams.
  • Donnie Williams left Lamark for Media Consulting Group in June 2026, signaling talent churn.
  • A founder-dependent service model creates existential risk if Bryan Shetsky departs or performance slips.

What makes Lamark Media unique

  • Bryan Shetsky has led Lamark since 2008, preserving founder-led client continuity.
  • Lamark combines performance media, analytics, and creative under one integrated operating model.
  • Its TruArc-backed platform emphasizes proprietary technology and measurable marketing outcomes.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

Remote Work Options

Conference Attendance Budget

Company Social Events

Growth & Insights and Company News

Headcount

6 month growth

↑ 4%

1 year growth

↑ 4%

2 year growth

↑ 4%
GFM Limited
Dec 16th, 2021
TruArc Partners invests in Lamark Media - Private Equity News

TruArc Partners, a private equity firm focused on the middle-market, is partnering with Lamark Media, a full-service integrated digital marketing company.

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