Overview
Lamour designs and manufactures everyday apparel for international brands and retailers, combining garment development with production management for wholesale clothing programs. Its range covers socks, hosiery and underwear alongside loungewear and performance garments for everyday use and sport. Design teams develop collections, select fabrics and prepare samples, while production and quality staff check garments against customer requirements. The business sells finished clothing through retail and digital channels and manages packaging and order fulfillment for its customers. Lamour was founded in 1952 and is headquartered in Montréal, Quebec, Canada.
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About Lamour
Industries
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Montreal, Canada
Founded
1952
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Simplify's Take
What believers are saying
- Lamour's partner portfolio expanded in August 2026 with announced Kit and Ace and Kenneth Cole partnerships.
- Lamour's co-owned Frank And Oak relaunched online in March 2026, adding direct retail through limited collections.
- Entry-level planning has a defined progression: Lamour counts internships toward experience and adds analysis duties as experience grows.
What critics are saying
- Lamour reports a sourcing blind spot: its visibility is limited to the first two supplier tiers.
- Retail delivery misses carry commercial consequences: Lamour's planners prepare cases to negotiate customer fill-rate charges.
- Remote flexibility is narrow in Lamour's Montréal sourcing listing: 12 work-from-home flex days per year.
What makes Lamour unique
- Lamour's apparel holdings sit inside a privately held, family-owned group that actively manages its brands and licenses.
- Lamour supplies New Balance underwear and base layers alongside Fruit of the Loom socks under category-specific licenses.
- Lamour's supplier-based production network feeds company-owned distribution centers in Canada and the United States.
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Benefits
Flexible Work Hours
Company News
BOWLING GREEN, Ky.--(BUSINESS WIRE)--Fruit of the Loom, Inc. is pleased to announce a new partnership and licensing agreement with Lamour, Inc., to manufacture and sell Fruit of the Loom® branded socks for the family.“ This strategic partnership will support our continued growth aspirations within the sock category,” said Melissa Burgess Taylor, Fruit of the Loom, Inc. Chairman and CEO. “ A proven leader in the hosiery category, Lamour will offer innovative products that deliver the comfort, quality, and styling for which the Fruit of the Loom® brand is known and trusted.”“ The Lamour Family is honored to be entrusted to continue the legacy of the iconic Fruit of the Loom brand. Through a strong partnership with Fruit of the Loom and our retail partners, we will deliver exceptional quality and innovation for many years to come,” said Marty Lieberman, President, Lamour, Inc.About Fruit of the Loom, Inc.Fruit of the Loom, Inc., is an international leader in the design, manufacture and marketing of family apparel, intimates, athletic apparel, and sporting equipment. The company has a portfolio of iconic brands, including heritage brands with over a century of influence, such as Fruit of the Loom®, Russell Athletic®, Jerzees®, Spalding®, and Vanity Fair®
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About Lamour
Industries
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Montreal, Canada
Founded
1952
Lamour is Hiring for 20 Jobs on Simplify!
Find jobs on Simplify and start your career today