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L&R Distributors

Wholesale consumer products distributor

Overview

L&R Distributors is a wholesale distributor of beauty, healthcare, and general merchandise. It supplies retailers through inventory management, warehousing, transportation, merchandising, and ecommerce-support capabilities. The operating model connects consumer-product brands with mass retail and other distribution channels. Work includes warehouse operations, driving, purchasing, sales, merchandising, data, ecommerce, technology, and administration. The profile is L&R Distributors and its wholesale services. Its workforce connects frontline delivery with the specialist, operational, technical, and business teams that support the organization.

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About L&R Distributors

Simplify's Rating
Why L&R Distributors is rated
C+
Rated B on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Industrial & ManufacturingConsumer Goods

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

1956

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Simplify's Take

What believers are saying

  • L&R claims 47-state coverage and 5,500+ retail locations for merchandising.
  • Jim Athey became CEO in 2023, signaling operational focus and leadership continuity.
  • L&R’s 2022 SJ Creations partnership expanded private-label and category breadth.

What critics are saying

  • Platinum Equity ownership since 2020 demands aggressive growth and margin expansion.
  • Retailer consolidation and supplier direct-sales programs compress L&R’s distributor margins by 2026.
  • A major beauty or drug-chain customer loss would damage volume and threaten viability.

What makes L&R Distributors unique

  • L&R serves 17,000 retailers with 40,000 products and 700+ merchandisers nationwide.
  • L&R is the largest cosmetics distributor in the U.S. as of 2026.
  • L&R combines distribution, fulfillment, merchandising, and reset execution under one platform.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Paid Sick Leave

Commuter Benefits

Employee Referral Bonus

Company News

Phoenix Media Network, Inc.
May 23rd, 2023
Baldor Specialty Foods Expands Leadership Team as Company Seeks to Advance its Service to Customers

Rebecca Lay joined last September as VP of Supply Chain from L&R Distributors, the largest mass cosmetics distributor in the US, where she was VP of SIOP & Procurement; she previously held roles at Chanel and Saks Fifth Avenue.

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