About

Landed helps essential professionals, especially educators, achieve homeownership by providing down payment assistance and homebuying support. Their main service is a shared equity down payment program that allows educators to reach a 20% down payment on a home without income restrictions, making it easier for them to buy homes. Landed also offers free homebuying education, competitive property reviews, and personalized support from experts. What sets Landed apart from competitors is its focus on partnerships with schools, school districts, real estate agents, and community organizations, which helps them reach more educators. Their business model involves investing in properties alongside educators, sharing in the appreciation or depreciation of the home's value when sold or refinanced. The goal of Landed is to build financial security for educators and strengthen communities by ensuring that they can live near the schools where they work.

Simplify's Take

What believers are saying

• Landed's recent $31 million Series B funding will enable significant expansion of their shared-equity down payment assistance program.
• The company has already facilitated $500 million worth of home purchases for essential workers, demonstrating strong market demand and impact.
• Partnerships with institutions like the University of Utah and Ogden School District highlight Landed's growing influence and credibility in the education sector.

What critics are saying

• The shared equity model ties Landed's financial success to the real estate market, making it vulnerable to market fluctuations.
• Focusing primarily on educators and essential workers may limit market size and growth potential compared to broader real estate services.

What makes Landed unique

• Landed focuses exclusively on essential professionals, particularly educators, offering a unique shared equity down payment program that is not income-restricted.
• Their strategic partnerships with educational institutions and community organizations extend their reach and impact, unlike traditional real estate services.
• Landed's mission-driven approach aims to strengthen communities by ensuring educators can live near their workplaces, a niche focus that sets them apart.