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Landis

Rent-to-own housing with credit coaching

Overview

Landis buys a client’s dream home and rents it to them while they prepare to buy it back. It targets renters in Alabama, Florida, Georgia, Indiana, Kentucky, North Carolina, Ohio, and Tennessee, offering a credit-building and down-payment coaching program. Revenue comes from ongoing rental income and the eventual sale of the home. Unlike typical lease-to-own options, Landis directly purchases the home for the client and guides them to ownership, providing a clear path from renting to owning.

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About Landis

Simplify's Rating
Why Landis is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Financial ServicesReal Estate

Company Size

51-200

Company Stage

Series B

Total Funding

$222M

Headquarters

New York City, New York

Founded

2018

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Simplify's take

What believers are saying

  • October 2026 website updates show active product maintenance and sales motion.
  • Shanna Cooke's real-estate operations background strengthens portfolio management execution.
  • Boom partnership expands a concrete credit-improvement feature renters actually value.

What critics are saying

  • Bankston et al v. Landis Technologies, filed October 18, 2024, alleges rent-to-own fraud.
  • A damaging class-action ruling would destroy lender trust and choke home purchases.
  • Capital-intensive home purchases expose Landis to financing freezes and rapid shrinkage.

What makes Landis unique

  • Landis bundles home search, purchase, rent, and credit coaching into one pathway.
  • Updated October 5, 2026, its platform still offers a rent-to-own workflow.
  • Boom rent reporting deepens Landis's credit-building promise for renters.

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Funding

Total Funding

$222M

Above

Industry Average

Funded Over

4 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$40M
$45M
$65M
$100M

Benefits

  • Medical, dental, & vision coverage
  • Equity
  • Unlimited & flexible PTO
  • Paid family leave
  • Commuter benefits
  • Personal growth

Growth & Insights and Company News

6 month growth

1%

1 year growth

0%

2 year growth

-1%
NAR REACH
Oct 2nd, 2025
SCV Selects Eight Companies for the 2021 REACH Technology Scale-up Program

CHICAGO (April 26, 2021) – Second Century Ventures, the strategic investment arm of the National Association of Realtors®, announced today the selection of eight technology companies […]

Yahoo Finance
Feb 12th, 2024
Boom Partners with Landis, a Homeownership Program for Renters, to Offer Rent Reporting to Clients

In an effort to expand their coaching resources, Landis has chosen to partner with Boom for its rent reporting service of choice to equip their clients with an easy tool to build their credit.

Business Wire
Jan 30th, 2024
Landis Announces Shanna Cooke As New Head Of Real Estate

NEW YORK--(BUSINESS WIRE)--Landis, the leading platform paving the way for renters to become homeowners, announced that Shanna Cooke has joined the firm as Head of Real Estate. With over 20 years of extensive experience in residential real estate, Shanna is set to play a key role in steering Landis towards continued growth and success. In her role as Head of Real Estate, Shanna Cooke will lead the strategic management of portfolios, ensuring operational excellence and financial success for Landis. Her proven track record in residential real estate, especially as the former Vice President of Operations at Invitation Homes, the largest single-family rental platform in the US, aligns perfectly with Landis's vision for growth. Over the past decade, Shanna held various positions at Invitation Homes, where she advanced to Vice President of Operations, overseeing a portfolio of 12,000 homes

Business Wire
Jan 30th, 2024
Landis Announces Shanna Cooke as new Head of Real Estate

Landis announces Shanna Cooke as new Head of Real Estate.

Auto Parts Boys
Dec 2nd, 2023
Rent-to-own

Landis, and Divvy Homes, have raised tens of millions of dollars in funding over the last year.

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