Landis

Landis

Rent-to-own housing with credit coaching

Overview

Landis buys a home for renters and rents it to them until they are ready to buy it back. It operates in Alabama, Florida, Georgia, Indiana, Kentucky, North Carolina, Ohio, and Tennessee. Unlike standard leases or traditional mortgages, Landis also provides coaching to help clients build credit and save for a down payment during the rental period. The goal is to make the path from renting to owning a home clear and achievable by pairing a home purchase with financial coaching.

About Landis

Simplify's Rating
Why Landis is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Financial Services

Real Estate

Company Size

51-200

Company Stage

Series B

Total Funding

$222M

Headquarters

New York City, New York

Founded

2018

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Simplify's Take

What believers are saying

  • Landis said applications rose 7x last year, signaling strong demand.
  • Boom rent reporting now boosts tenants' credit scores and supports conversion rates.
  • Shanna Cooke joined in 2024 from Invitation Homes, strengthening portfolio operations.

What critics are saying

  • Landis carries homes on balance sheet; higher rates crush inventory turns and margins.
  • Homebuyers still need mortgages; tighter credit in 2026 breaks conversions and revenue.
  • No fresh funding since 2023 leaves Landis exposed to a housing slump or shutdown.

What makes Landis unique

  • Landis locks in a preset buyback path for renters, unlike normal lease options.
  • Its model bundles home selection, rent payments, credit coaching, and rent reporting.
  • The platform still sells in eight states, keeping underwriting and operations tightly controlled.

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Funding

Total Funding

$222M

Above

Industry Average

Funded Over

4 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$40M
Landis
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Medical, dental, & vision coverage

Equity

Unlimited & flexible PTO

Paid family leave

Commuter benefits

Personal growth

Growth & Insights and Company News

Headcount

6 month growth

-3%

1 year growth

-1%

2 year growth

-5%
Yahoo Finance
Feb 12th, 2024
Boom Partners with Landis, a Homeownership Program for Renters, to Offer Rent Reporting to Clients

In an effort to expand their coaching resources, Landis has chosen to partner with Boom for its rent reporting service of choice to equip their clients with an easy tool to build their credit.

Business Wire
Jan 30th, 2024
Landis Announces Shanna Cooke As New Head Of Real Estate

NEW YORK--(BUSINESS WIRE)--Landis, the leading platform paving the way for renters to become homeowners, announced that Shanna Cooke has joined the firm as Head of Real Estate. With over 20 years of extensive experience in residential real estate, Shanna is set to play a key role in steering Landis towards continued growth and success. In her role as Head of Real Estate, Shanna Cooke will lead the strategic management of portfolios, ensuring operational excellence and financial success for Landis. Her proven track record in residential real estate, especially as the former Vice President of Operations at Invitation Homes, the largest single-family rental platform in the US, aligns perfectly with Landis's vision for growth. Over the past decade, Shanna held various positions at Invitation Homes, where she advanced to Vice President of Operations, overseeing a portfolio of 12,000 homes

Business Wire
Jan 30th, 2024
Landis Announces Shanna Cooke as new Head of Real Estate

Landis announces Shanna Cooke as new Head of Real Estate.

Auto Parts Boys
Dec 2nd, 2023
Rent-to-own

Landis, and Divvy Homes, have raised tens of millions of dollars in funding over the last year.

Salisbury Post
Sep 29th, 2023
Area fire departments, insurance agent spread safety tips as part of annual campaign

With Fire Prevention Week on the horizon, the China Grove and Landis fire departments are partnering with State Farm to remind residents that "Cooking safety starts with you.

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