Overview

Latitude AI is a Ford Motor Company subsidiary focused on developing automated driving technologies for Ford vehicles. It works by integrating advanced autonomous driving systems into Ford’s vehicle lineup to enable hands-free, eyes-off driver assistance, leveraging sensors, software, and Ford’s manufacturing scale. The company is distinguished by combining startup agility with the manufacturing and scale capabilities of a major automaker and by serving millions of Ford customers with enhanced driving experiences. Latitude AI’s goal is to make driving safer, reduce driver stress, and increase enjoyment while giving drivers time back on their journeys.