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Lead Forensics

Identifies businesses browsing websites for sales teams

Overview

Lead Forensics builds website visitor identification software for business sales and marketing teams seeking leads from companies that browse without making an enquiry. Customers add tracking code to their websites, and the platform matches visiting business internet addresses to company records with details such as industry, location and size. It also shows which pages a business viewed, how long it stayed and whether it returned, so teams have context for follow-up. Customers pay for access at a price based on their website traffic, with a trial used to establish the volume of visitors. Founded in the UK in 2009, Lead Forensics is headquartered in London, England.

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About Lead Forensics

Simplify's Rating
Why Lead Forensics is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise Software

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2009

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Simplify's take

What believers are saying

  • Rollout avoids per-seat fees: Lead Forensics includes unlimited users without increasing the price.
  • UK leave is explicit: Lead Forensics lists 25 days of annual leave plus bank holidays.
  • Dedicated support accompanies the software: Lead Forensics lists a customer success manager on its pricing page.

What critics are saying

  • Individual visitors remain unidentified: Lead Forensics' optional contact feature supplies employees' details without showing who actually visited.
  • On-call work applies: Lead Forensics' full-time UK remote senior database administrator joins a rota and occasional onsite workshops.
  • Office attendance is mandatory: Lead Forensics' full-time Portsmouth sales development representative works Monday-Friday onsite.

What makes Lead Forensics unique

  • Identification data is owned: Lead Forensics builds and maintains its own database of business internet addresses.
  • Cookie use is optional: Lead Forensics' basic code omits its cookie unless the data-processing agreement specifies otherwise.
  • Chat setup stays with specialists: Lead Forensics handles chatbot design, configuration and optimization for customers.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Paid Vacation
  • Paid Holidays
  • Remote Work Options
  • Hybrid Work Options
  • Gym Membership

Company News

StartupTicker
Jul 22nd, 2026
England, the Middle East and India: Three start-ups are expanding with their digital solutions.

England, the Middle East and India: Three start-ups are expanding with their digital solutions. 22.07.2026 AI connectivity specialist Kandou AI is opening a chip design headquarters in Hyderabad, India. Meanwhile, Bitcoin Suisse has obtained financial services permission to begin its expansion into the Middle East, and the digital agency ONELINE has opened its first foreign subsidiary in London, UK, to introduce its solutions to a new market. Kandou AI, a leader in high-speed, energy-efficient connectivity and system solutions for the AI era, has opened its new headquarters in Hyderabad, India. This new location will serve as a strategic engineering hub for advanced semiconductor design, high-speed connectivity and the development of next-generation AI systems. Located in one of India's premier semiconductor and technology hubs, the centre will oversee core engineering functions, including chip design, verification, validation, firmware, software, systems engineering and customer-facing technical teams, fostering closer collaboration, accelerating innovation and supporting customers worldwide. "As well as growing our own engineering team, we are committed to collaborating with universities, industry and government to develop the next generation of semiconductor engineers and further strengthen Hyderabad's position as a global semiconductor design hub," said Srujan Linga, Kandou AI's CEO and Co-Founder. Bitcoin Suisse Advances Middle East Expansion Bitcoin Suisse Group's subsidiary, BTCS (Middle East) Ltd., has received Financial Services Permission from the Financial Services Regulatory Authority of the Abu Dhabi Global Market (ADGM), the emirate's international financial centre. This permission marks the completion of a thorough, multi-stage licensing process, enabling BTCS ME to provide a full range of regulated digital asset financial services to institutional and professional clients in the United Arab Emirates. Bitcoin Suisse brings over a decade of experience across multiple digital asset market cycles to the UAE. The group currently safeguards USD 3.7 billion in crypto assets and is the world's fourth-largest staking operator. Ceyda Majcen, Chief Executive Officer and Chief Strategy Officer of BTCS ME, is leading Bitcoin Suisse Group's expansion in the Middle East, bringing extensive and long-standing senior leadership experience across the Group. "Receiving the FSP from the FSRA is a major milestone in our international growth strategy. This authorisation reflects over a decade of experience in building resilient infrastructure, risk frameworks and trusted client relationships. We are excited to bring our unique combination of institutional-grade capabilities and highly personalised service to the UAE, one of the world's most dynamic hubs for digital assets". Oneline is expanding into London The digital agency ONELINE, based in Cham, is venturing beyond national borders: with the establishment of ONELINE Ltd in London, the company is opening its first overseas branch. From there, the company now aims to establish its two in-house developments - Auto Monkey, a system for automated B2B lead generation, and the prize draw platform Win4Win - in the UK market. Co-founder and partner Sami Gashi said: "Our initial focus is on sports clubs and attracting sponsors. In James Garnier, we have found an experienced and approachable sales professional who shares our values." James Garnier previously worked as a Senior Sales Executive at the British software provider Lead Forensics and brings with him many years' experience in the sales of B2B lead generation solutions. Garnier will be responsible for the UK market going forward. London marks the start of ONELINE's international expansion strategy: further offices in Munich and Dubai are already in the planning stage. (press releases / FR) Picture: f.l.t.r. Kandou AI headquarters inauguration ceremony in India, Ceyda Majcen, Chief Executive Officer and SEO of BTCS ME and ONELINE-team in London; ZVG 0Comments. More news about.

Financial Post
Sep 26th, 2023
StackAdapt Partners with Lead Forensics to Expand Its ABM Targeting and Measurement Capabilities in EMEA and Canada

TORONTO - StackAdapt ( www.stackadapt.com ), the leading self-serve programmatic advertising platform, has partnered with Lead Forensics, the world's No. 1 B2B website visitor identification software, to expand StackAdapt's latest ABM Targeting and Measurement solution.

PharmiWeb
Apr 5th, 2023
Synthace, A Digital Experiment Platform For Life Science R&D, Records Strongest Year Yet

LONDON & BOSTON--(BUSINESS WIRE)--#Automation--Today, Synthace, a digital life science experiment platform, announces it has had its most successful year on record with major adoption and expansion with customers, industry recognition, product innovation, and a key hire at board level.Major adoption and expansion among the top 100 pharmaSynthace experienced 94% annual recurring revenue growth, 166% year-on-year growth in total contract value, and 170% net revenue retention (NRR) growth among customers. Trending above the average SaaS NRR number of 110-120%, this is especially impactful in the current economic climate where customer retention is crucial to survival for SaaS companies. Additionally, the company has received an ‘Excellent’ net promoter score of 55, and has experienced double account growth on average. This indicates the powerful scientific value that Synthace’s digital experiment platform drives for its customers.Synthace is already deployed in 10 of the top 20 pharma companies around the world, and its customer accounts that fall within the top 100 pharma companies have grown by 2.3X. Additionally, the company gained 22 new customer expansions in the past year from 14 of the top pharma companies. A few current customers include AstraZeneca, Oxford Biomedical, Syngenta, and Ipsen.Guy Levy-Yurista Ph.D., Synthace CEO, said, “2022 has proven the core value of our product to life science R&D teams

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