Learfield Amplify

Learfield Amplify

Revenue optimization for college athletics partnerships

Overview

Company Does Not Provide H1B Sponsorship

Learfield Amplify helps collegiate athletics programs grow revenue and engage fans by providing three main services: Ticketing, Development (donor and revenue development), and Seating. The company partners with athletic departments to tailor strategies that fit each partner’s needs, using a mix of seasoned staff and technology to manage ticket sales, donor growth, and seating optimization, with the aim of filling stadiums and boosting financial performance. Its approach centers on collaborative, trust-based partnerships and ongoing staff training to deliver consistent results. The primary goal is to increase ticket revenue, grow donor support, and optimize seating to enhance the fan experience.

About Learfield Amplify

Simplify's Rating
Why Learfield Amplify is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Enterprise Software

Entertainment

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Plano, Texas

Founded

2010

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Simplify's Take

What believers are saying

  • Learfield reported 3.8+ million tickets sold and $45+ million raised by 2025.
  • NACDA extended its Learfield partnership through 2028, keeping Amplify inside the core platform.
  • Ohio's expanded 2025 deal links Amplify with Paciolan, strengthening data-driven cross-selling.

What critics are saying

  • Learfield cut roughly 67 jobs in April 2025, signaling margin pressure and integration strain.
  • TPG's 2026 acquisition closes in Q3, inviting restructuring, asset sales, and leadership churn.
  • College athletic departments already use Paciolan, Ticketmaster, and in-house teams, compressing Amplify pricing.

What makes Learfield Amplify unique

  • Amplify sells ticketing, development, and seating together, unlike single-service collegiate vendors.
  • It has 200+ on-site sales personnel across 40+ partners, per 2025 company data.
  • Ohio University added Amplify in May 2025 for ticket sales, fundraising, and premium seating.

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Benefits

Health Insurance

Unlimited Paid Time Off

Paid Holidays

401(k) Retirement Plan

Disability Insurance

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