Learfield Amplify

Learfield Amplify

Revenue optimization for college athletics partnerships

Overview

Company Does Not Provide H1B Sponsorship

Learfield Amplify helps collegiate athletics programs grow revenue and engage fans by providing three main services: Ticketing, Development (donor and revenue development), and Seating. The company partners with athletic departments to tailor strategies that fit each partner’s needs, using a mix of seasoned staff and technology to manage ticket sales, donor growth, and seating optimization, with the aim of filling stadiums and boosting financial performance. Its approach centers on collaborative, trust-based partnerships and ongoing staff training to deliver consistent results. The primary goal is to increase ticket revenue, grow donor support, and optimize seating to enhance the fan experience.

About Learfield Amplify

Simplify's Rating
Why Learfield Amplify is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Enterprise Software

Entertainment

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Plano, Texas

Founded

2010

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Simplify's Take

What believers are saying

  • AI-driven dynamic pricing boosts revenue in high-demand collegiate games.
  • K-State partnership generated $53M development revenue in 2025.
  • NIL integrations with ticketing create new revenue channels since 2024.

What critics are saying

  • Ticketmaster captures Learfield's 40 ticketing clients within 12-24 months.
  • NIL regulations fragment donor development revenue in 6-18 months.
  • Big Ten or SEC signs exclusive deal with Amazon, removing 25 partners in 18-36 months.

What makes Learfield Amplify unique

  • LEARFIELD Amplify bundles ticketing, development, and seating services for collegiate partners.
  • Rebranded in January 2022 to include philanthropic fundraising and premium seating.
  • Leads market with 25-year stadium seating expertise across 100+ properties.

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Benefits

Health Insurance

Unlimited Paid Time Off

Paid Holidays

401(k) Retirement Plan

Disability Insurance

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