Lely

Lely

Dairy automation and robotic milking solutions

Overview

Lely is a dairy-automation company that develops and sells robotics and automated systems to help dairy farms run more efficiently. Its products include robotic milking (Astronaut), automated feeding systems, and barn cleaning technologies, which are designed to operate with minimal human intervention and allow cows to be milked when they choose. The systems work by using sensors, robotics, and software to monitor cows, manage feeding, milk production, and barn hygiene, enabling a more automated dairy operation. Compared with competitors, Lely differentiates itself through a long-term, family-owned approach, a large patent portfolio (over 1,600 active patents), international presence (in over 50 countries), and a focus on dairy automation rather than a broader mix of farming equipment. Its goal is to create a sustainable and profitable future for farmers by improving animal welfare, reducing labor, and increasing efficiency through automation and robotics.

About Lely

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Industries

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Mary Tavy, United Kingdom

Founded

1948

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Benefits

Paid Vacation

Flexible Work Hours

Hybrid Work Options

Commuter Benefits

Gym Membership

Wellness Program

Professional Development Budget

Conference Attendance Budget

Training Programs

Company News

Lely
Dec 5th, 2025
Lely North America Welcomes Scott VanGrouw as President

Lely North America welcomes Scott VanGrouw as President. Lely North America, a leader in dairy robotics and automation, is pleased to announce the appointment of Scott VanGrouw as President. VanGrouw brings more than two decades of experience in agriculture, sales and distribution strategy to the organization. With a reputation as a visionary leader, VanGrouw has a proven track record in building high performing teams that consistently deliver results. VanGrouw's journey to Lely reflects both his professional ambition and personal connection. "Joining a team that represents great values, excellent products while caring about their people is what I'm most excited about," said VanGrouw. "Having spent the first half of my career in the dairy industry, I've had the opportunity to visit Lely Global headquarters based in Maassluis, the Netherlands as part of many consulting opportunities with dairies considering robotics. Being able to be part of guiding North American dairy producers through their transition to robotics is bringing my passions full circle." "We're excited to have Scott onboard," said Gijs Scholman, Lely Chief Commercial Officer and Chairman of the Board of Lely North America. "With Scott's upbringing on a dairy farm and a decade of managing both large and small farms, he will bring a level of understanding on how our products not only impact farmer's lives, but also the financial benefit our products bring to operations by maximizing animal and environmental health." VanGrouw officially joins Lely North America on November 17th. Transition plans are already underway. VanGrouw looks forward to connecting and gathering insights from the strong team - both internally and externally through its distribution channels. "We are thankful to Lely North American Management Team for continuing to lead a strong brand and employee base. In doing so, the Management Team and the Lely North American employee base has set VanGrouw up for a successful transition," Scholman said. About Lely North America Lely North America, based in Pella, Iowa, is part of the Lely Group, founded in 1948. Lely directs all effort toward creating a sustainable, profitable and enjoyable future in farming for its customers. Using the cow as a center point, the company develops premium robotics and data systems that increase and improve animal welfare, flexibility and production on dairy farms. For more than 30 years, Lely has been the leader in the sales and service of automated milking systems to successive generations of dairy farmers across the globe. Every day, Lely inspires its employees to offer customers innovative solutions and be reliable partners for long-term advice and support. With its head office in The Netherlands and a worldwide network of dedicated Lely Center locations for tailor-made sales and support, the Lely Group is active in more than 40 countries and employs over 2,500 people. www.lelyna.com For more information, please contact Xavier Drake, Corporate Communications at Lely North America: [email protected], 641-621-2700.

Robotics & Automation News
Aug 5th, 2025
Lely launches three new robotic solutions for milking cows

Lely launches three new robotic solutions for milking cows.

Farming Life
Mar 22nd, 2025
Lely introduces the Vector MFR Next

Lely has launched the Vector MFR Next, the new mixing and feeding robot that takes robotic precision feeding to a higher level.

Dairy News
Mar 12th, 2025
Lely Expands Its Presence in Central Asia

Lely expands its presence in Central Asia.

Lely
Feb 20th, 2025
Lely reports financials over 2024

Last year, Lely launched three impactful solutions for monitoring, feeding and manure handling at the Yellow Revolution event emphasizing its innovative DNA.

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