lemon.markets

lemon.markets

API platform for integrating investment opportunities

About lemon.markets

Simplify's Rating
Why lemon.markets is rated
B
Rated C on Competitive Edge
Rated A on Growth Potential
Rated B on Rating Differentiation

Industries

Enterprise Software

Fintech

Financial Services

Company Size

51-200

Company Stage

Seed

Total Funding

$28.9M

Headquarters

Berlin, Germany

Founded

2020

Overview

Company Does Not Provide H1B Sponsorship

Lemon.markets provides an API that allows businesses to integrate investment opportunities into their existing products, specifically targeting the European market. The platform enables companies to create customer-focused investment products that comply with regulations. It supports various operating models, giving businesses the flexibility to design their investment offerings. In addition to the core API, Lemon.markets offers services such as account opening, order management, access to global stocks and ETFs, custody, and administrative tasks like tax reporting. This comprehensive service set distinguishes Lemon.markets from competitors by allowing businesses to seamlessly add investment options to their services. The goal of Lemon.markets is to meet the increasing demand for integrated financial services and help businesses create new revenue streams through investment products.

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Funded Recently
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Significant Headcount Growth
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Simplify's Take

What believers are saying

  • The European fintech market is surging, boosting demand for digital brokerage services.
  • Lemon.markets' partnership with eco-conscious brands taps into the sustainable investing trend.
  • Recent €12M funding supports platform expansion and new partnerships.

What critics are saying

  • Increased competition from established financial institutions pressures lemon.markets to innovate.
  • Rapid technological changes may strain resources and impact service delivery.
  • Potential regulatory changes in Europe could increase compliance costs for lemon.markets.

What makes lemon.markets unique

  • Lemon.markets offers a unique API for seamless investment integration into existing products.
  • The company provides a comprehensive platform compatible with any business operating model.
  • Lemon.markets secured BaFin licenses, enabling a wide range of financial services.

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Funding

Total Funding

$28.9M

Above

Industry Average

Funded Over

2 Rounds

Notable Investors:
Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison
Coming Soon

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

38%
FF News
Dec 23rd, 2024
Lemon.Markets Strengthens Leadership Team For Upcoming Growth In 2025

The brokerage-as-a-service platform lemon.markets is strengthening its leadership team to prepare for further growth in 2025. These strategic moves follow a successful funding round led by CommerzVentures earlier this year.Expanding the leadership team and consolidating expertise Alexander Franz has been promoted to VP Governance Operations and joins the leadership team. He has been part of the company for nearly two years as Head of Strategic Program Management. With over 20 years of experience in the financial services industry, including roles at N26 and KPMG, he played a key role in achieving major milestones such as obtaining the BaFin license. In his new role, he will primarily be responsible for developing scalable processes in partner onboarding and ensuring operational excellence in managing third-party relationships.Laura Cüppers, VP Brokerage, takes on further responsibility and will now also lead Product Management in addition to overseeing Partner Management and Operations. With this move, key areas related to lemon.markets’ partners are consolidated under her realm of responsibility to further develop collaboration and enhance partner experiences

Finance Magnates
Jul 12th, 2024
lemon.markets Squeezes €12M from Investors to Juice Up Brokerage Services

lemon.markets, a Berlin-based fintech startup providing digital brokerage and custody infrastructure, has secured €12 million in a new funding round led by CommerzVentures.

Silicon Canals
Jul 11th, 2024
Germany’S Lemon.Markets Secures €12M To Expand Its Brokerage-As-A-Service Platform

Berlin-based lemon.markets, a Brokerage-as-a-service platform, has secured €12M in additional funding from CommerzVentures, Heliad, and existing investors like Creandum, Lakestar, Lightspeed, and System.one.Jonas Wenke of CommerzVentures, says, “At CommerzVentures, we love partnering with the most talented teams that are solving financial services’ most complex problems. lemon.markets certainly tick both boxes.”“Max (founder of lemon.markets) is an impressive young leader who has built a first-class team around him, and we are beyond excited to lead this round and join them on the journey to make lemon.markets the largest and most modern brokerage and custody platform in Europe.”With this round, the Germany-based fintech company has now raised a total funding of €28M, to date. The company aims to open 100 million brokerage accounts by providing digital brokerage and custody infrastructure to enable any company to offer investment products.Capital utilisationThis funding will support lemon.markets in expanding its platform and launching new partnerships.Max Linden, founder and CEO of lemon.markets, says, “With CommerzVentures, we have found a strong partner who has impressed us with its deep understanding of our market. We share a common vision and philosophy for developing lemon.markets into one of the most influential players in the industry.”- A message from our partner -“With the fresh funding, we will double down on the momentum in the market, bringing more partners and products live over the coming months.”lemon.markets also plans to expand its team over the coming year to service scaling customer volumes, develop new products, and launch more partners.Providing the infrastructure powering investment productsfounded in 2020 by Max Linden, lemon.markets operates as a brokerage-as-a-service platform. The company provides infrastructure for fintechs, banks, and wealth managers, facilitating the creation of investment products.In the first half of 2024, lemon.markets secured BaFin licenses enabling it to operate as an investment firm. This allows the company to offer a range of financial services including contract broking, investment advice, portfolio management, commission business, proprietary trading, and custody services.The company has also begun onboarding partners and expanding its platform.In March 2024, lemon.markets launched its product with the financial education app beatvest, in cooperation with Deutsche Bank, BNP Paribas, and Tradegate

FF News
Jul 11th, 2024
Lemon.Markets Secures €12 Million With Commerzventures As New Lead Investor

Brokerage-as-a-service platform lemon.markets today announced it has secured an additional €12 million in funding from CommerzVentures, Heliad, and its existing investors, including Creandum, Lakestar, Lightspeed and System.one, as they continue to pursue their ambitious goal of opening 100 million brokerage accounts.The Berlin-based FinTech provides digital brokerage and custody infrastructure, enabling any company to offer investment products. With the fresh capital, lemon.markets will accelerate the extension of its platform and launch new partners.“With CommerzVentures, we have found a strong partner who has impressed us with its deep understanding of our market. We share a common vision and philosophy for developing lemon.markets into one of the most influential players in the industry. With the fresh funding, we will double down on the momentum in the market, bringing more partners and products live over the coming months.” explains Max Linden, founder and CEO of lemon.markets.Momentum for lemon.markets: Licenses, product launches, and partnershipsIn the first half of 2024, lemon.markets achieved significant milestones: obtaining comprehensive BaFin licenses, onboarding their first partners, and continuous platform expansion.In January 2024, the FinTech, which was founded in 2020, obtained the licenses to operate as an investment firm from BaFin. These licenses allow lemon.markets to provide contract broking, investment advice, financial portfolio management, financial commission business, proprietary trading, and custody business.In cooperation with industry leaders such as Deutsche Bank, BNP Paribas, and Tradegate, lemon.markets officially launched its product in March with the financial education app beatvest. lemon.markets’ platform empowers beatvest to offer ETF investments for its B2C customers, serving as the first use case in the wealth management vertical.Another recently announced partnership is with sustainable banking provider Tomorrow, where lemon.markets is entering the banking segment as its second vertical

Finextra
Jul 11th, 2024
Brokerage-As-A-Service Platform Lemon.Markets Raises €12M

Berlin-based brokerage-as-a-service platform lemon.markets has raised €12 million in a funding round led by CommerzVentures. Heliad and existing investors including Creandum, Lakestar, Lightspeed and System.one joined the round, which brings total funding to €28 million.Lemon.markets provides digital brokerage and custody infrastructure, enabling any company to offer investment products.Earlier this year it secured a license as an investment firm from German regulator BaFin, enabling it to provide contract broking, investment advice, financial portfolio management, financial commission business, proprietary trading, and custody business.In March the startup went live in cooperation with Deutsche Bank, BNP Paribas, and Tradegate. Financial education app beatvest signed on as a customer to offer ETF investments for its B2C customers.The new funding will be used to introduce more partners and products, while the company also plans to expand across Europe in 2025 as it targets the opening 100 million brokerage accounts. Jonas Wenke, CommerzVentures, says: "At CommerzVentures, we love partnering with the most talented teams that are solving financial services’ most complex problems. lemon.markets certainly ticks both boxes."

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