LevelUp

LevelUp

Mobile ordering, loyalty, payments for restaurants

Overview

LevelUp provides a mobile platform for restaurants that combines digital payments, online ordering, and loyalty programs into a single system. The platform works by integrating with a restaurant's operations to collect customer data, allowing businesses to run targeted marketing campaigns and process mobile transactions. Unlike many competitors that focus on a single service, LevelUp offers an all-in-one suite that includes CRM tools, gifting options, and custom campaign creation for both small eateries and national chains. The company's goal is to help restaurants use data analytics to build personalized customer experiences that increase repeat visits and grow overall sales.

Significant Headcount Growth

About LevelUp

Simplify's Rating
Why LevelUp is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Enterprise Software

Fintech

Company Size

51-200

Company Stage

Acquired

Total Funding

$90.9M

Headquarters

Boston, Massachusetts

Founded

2008

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Simplify's Take

What believers are saying

  • Wonder's June 2026 Grubhub integrations with Eater, Beli, Alexa+, and Bilt widen demand.
  • Claim's January 2026 acquisition adds dine-in and pickup loyalty capabilities.
  • Grubhub reported over 415,000 merchants in June 2026, expanding distribution.

What critics are saying

  • Grubhub cut 500 jobs in February 2025, showing ruthless integration pressure.
  • LevelUp's standalone app ended in 2021, leaving the brand dependent on Grubhub.
  • Wonder can erase LevelUp entirely by folding its team into shared platforms.

What makes LevelUp unique

  • 2018 Grubhub acquisition embedded LevelUp's loyalty, payments, and CRM into restaurant ordering.
  • LevelUp's legacy gave Grubhub white-label restaurant tech beyond delivery.
  • Its stack paired POS integration with analytics for national chains.

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Funding

Total Funding

$90.8M

Below

Industry Average

Funded Over

9 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Remote Work Options

Flexible Work Hours

Growth & Insights

Headcount

6 month growth

9%

1 year growth

9%

2 year growth

9%

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