LevelUp

LevelUp

Mobile ordering, loyalty, payments for restaurants

Overview

LevelUp provides a mobile platform for restaurants that combines digital payments, online ordering, and loyalty programs into a single system. The platform works by integrating with a restaurant's operations to collect customer data, allowing businesses to run targeted marketing campaigns and process mobile transactions. Unlike many competitors that focus on a single service, LevelUp offers an all-in-one suite that includes CRM tools, gifting options, and custom campaign creation for both small eateries and national chains. The company's goal is to help restaurants use data analytics to build personalized customer experiences that increase repeat visits and grow overall sales.

About LevelUp

Simplify's Rating
Why LevelUp is rated
F
Rated D- on Competitive Edge
Rated F on Growth Potential
Rated D- on Differentiation

Industries

Data & Analytics

Consumer Software

Enterprise Software

Fintech

Company Size

51-200

Company Stage

Acquired

Total Funding

$480.9M

Headquarters

Boston, Massachusetts

Founded

2008

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Simplify's Take

What believers are saying

  • Grubhub acquired LevelUp for $390 million in 2018, accessing vast consumer base.
  • StartUp program provided free analytics and CRM for three months to startups.
  • InApp Surveys collected post-transaction feedback to boost engagement instantly.

What critics are saying

  • LevelUp shut down consumer app on September 30, 2021, ending operations.
  • Toast captures 40% market with integrated POS, forcing client migrations now.
  • Square bundles free POS with payments, eroding LevelUp's transaction fees immediately.

What makes LevelUp unique

  • LevelUp offered white-label mobile ordering, QR-code payments, and CRM tools for restaurants.
  • Broadcast launched in 2018 enabled ordering via Facebook, Yelp, and Amazon Alexa.
  • iBeacon support in May pinged customers with loyalty offers near locations.

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Funding

Total Funding

$480.9M

Above

Industry Average

Funded Over

9 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Remote Work Options

Flexible Work Hours

Growth & Insights

Headcount

6 month growth

-10%

1 year growth

-10%

2 year growth

-10%

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