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Liaison International
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Admissions management and marketing automation software
Liaison International
Work Here?
Admissions management and marketing automation software
Overview
LiaisonEDU provides admissions management and marketing automation software and services for higher education. Its products help colleges and universities identify, recruit, and enroll prospective students by streamlining admissions tasks, automating marketing, and managing large application volumes (about 2.5 million annually) through a subscription-based platform. The system supports personalized marketing and fits unique program workflows to guide a student from initial inquiry to enrollment. What sets LiaisonEDU apart is its long track record (25 years) in the education space, its experience serving more than 31,000 programs, and its focus on tailoring strategies and workflows to the needs of different institutions. The company aims to save time and money for educational institutions while improving recruitment outcomes and enrollment efficiency.
About Liaison International
Industries
Data & Analytics
Enterprise Software
Education
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Boston, Massachusetts
Founded
1990
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Simplify's Take
What believers are saying
- March 2026 WebAdMIT Predictive and Holistic launched, expanding AI monetization across admissions teams.
- February 2026 Niche partnership waives fees, accelerating CAS adoption among graduate programs.
- August 2026 Juno partnership monetizes aid-market anxiety as federal loan options shrink.
What critics are saying
- Warburg Pincus is reportedly shopping Liaison in 2025, signaling exit pressure.
- Higher-education enrollment budgets remain fragile, squeezing renewals for admissions software in 2026.
- California community colleges and CAS partners can switch platforms if Liaison falters.
What makes Liaison International unique
- Liaison powers 31,000-plus programs across 1,500 campuses with centralized applications.
- WebAdMIT integrates holistic review, predictive scoring, and Othot without third-party data exports.
- 2026 partnerships with AACOM, Niche, WES, and CSU deepen distribution and workflow lock-in.
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Benefits
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Growth & Insights and Company News
6 month growth
↑ 16%1 year growth
↑ 16%2 year growth
↑ 17%Liaison partners with Juno to expand loan options for health professions applicants. Aug 07, 2026, 11:00 ET As federal funding shrinks under new policy changes, the partnership gives students a transparent, no-cost way to compare multiple private loan offers. BOSTON, Aug. 7, 2026 /PRNewswire/ - Liaison, the higher education technology company behind the Centralized Application Service (CAS) network, today announced an exclusive partnership with Juno, a student loan negotiation platform, to give applicants across Liaison's health professions CASs access to vetted private loan options as federal loan funding grows scarcer. The partnership responds directly to recent federal policy changes - including program reclassifications and the elimination of Grad PLUS loans - that are pushing more students into the private loan market, often without guidance or negotiating power. Through the partnership, Juno will use its collective bargaining model to secure student loan discounts on behalf of the large pool of applicants moving through Liaison's health professions CAS network. By creating competition among lenders, students are able to access lower cost loan offers than they could typically secure alone. Membership is free, enables students to check rates across multiple lenders with no impact to credit scores, and carries no obligation to accept a loan. Juno's annual negotiation window that benefits students runs each spring, with new rates available by June. The partnership is designed to present options to those who need them. Applicants will continue to see federal aid and scholarships alongside the new private loan resource, with Liaison surfacing all three through its own channels, including its Explore Health Careers website, and working directly with association partners to introduce the option to their members. Liaison is not endorsing private loans over federal aid or scholarships; the goal is to make sure applicants know a vetted private option exists if institutional aid and federal loans fall short. "For years, health professions students have relied on federal programs to bridge the gap between tuition and limited scholarship funding. With those options now shrinking, Liaison felt a responsibility to help applicants navigate an increasingly complex - and often opaque - private loan market," stated George Haddad, Founder & CEO of Liaison. "Partnering with Juno allows us to give students access to negotiated, vetted offers without steering them away from federal aid or institutional scholarships. Our goal is simple: make sure future clinicians aren't forced to choose between continuing their education and taking on uninformed, high-cost debt." Juno aggregates demand across large student populations and negotiates directly with multiple lenders, a model that gives borrowers access to features that are hard to secure individually, including discounted rates, cash-back incentives, rate matching, multi-year loan eligibility, and in some cases, loans without a co-signer or established income. "Looking ahead, the students hit hardest by these changes are the ones training to fill the country's most critical shortages - physicians, dentists, pharmacists, veterinarians, nurses, PAs, and more. For most of these programs, federal loans no longer cover the full cost of attendance, so the question isn't whether students will borrow privately; it's whether they'll do it alone or with the leverage of a large community behind them," said Chris Abkarians, Co-Founder of Juno. "This partnership means applicants across Liaison's network start their careers with lenders competing for their business before they ever see an offer, plus real one-on-one help, at no cost and with no obligation." About Liaison Liaison is a higher education technology leader and strategic partner, supporting more than 1,500 institutions nationwide and internationally. For over 35 years, Liaison has delivered purpose-built technology and consultative expertise to help colleges and universities drive sustainable enrollment success - backed by white-glove support from planning through go-live and beyond. About Juno Founded in 2018, Juno secures lower cost student loan offers for a community of more than 287,000 members, with over $1 billion in loan volume successfully negotiated. The platform offers borrowing, refinancing, and free one-on-one consultations with experts across law, business, medicine, dentistry, pharmacy, and other graduate programs. SOURCE Liaison
WATERTOWN, Mass., March 11, 2025 /PRNewswire/ -- Liaison is proud to announce that its founder and CEO, George Haddad, has been awarded the prestigious Gies Award for Eminence in Innovation by the ADEAGies Foundation, the philanthropic arm of the American Dental Education Association (ADEA). This honor recognizes Mr. Haddad's transformative contributions to oral health and health professions enrollment management, as well as his decades-long commitment to advancing dental education through technology and innovation.Mr. Haddad, who was officially named a 2025 Gies Award recipient in October 2024, was formally honored at the 75th ADEAGies Foundation Awards Celebration on March 10 in National Harbor, Maryland.With a career spanning more than 30 years in higher education technology, Mr. Haddad has played a pivotal role in modernizing dental school admissions and enrollment processes. Under his leadership, Liaison has revolutionized the field with its Centralized Application Service (CAS) and advanced enrollment management solutions, which have streamlined application processes for dental programs worldwide."Mr
WATERTOWN, Mass., Feb. 18, 2025 /PRNewswire/ -- Liaison, a leader in higher education technology, is pleased to announce its strategic partnership with the American Association of Colleges of Osteopathic Medicine (AACOM) to launch "Othot for AACOMAS," an advanced predictive analytics and holistic review solution tailored for osteopathic medical schools using AACOMAS (AACOM's Centralized Application Service).Recognizing the value of data-driven decision-making in medical school admissions, AACOM has made a strategic investment to offer "Othot for AACOMAS" to all member schools utilizing AACOMAS. This new platform enhances institutions' ability to assess applicants effectively, prioritize resources, and support enrollment goals with minimal lift from participating schools."Othot for AACOMAS" builds on the success of a pilot program at Des Moines University College of Osteopathic Medicine, which demonstrated measurable improvements in applicant engagement, interview prioritization, and enrollment yield over the past two years.With its predictive analytics and holistic review capabilities, the platform is designed to:Leverage AI-powered predictions | Institutions receive data-driven insights on applicants' likelihood to enroll, enabling targeted engagement strategies.Institutions receive data-driven insights on applicants' likelihood to enroll, enabling targeted engagement strategies. Streamline application review | Schools can prioritize application review, manage interviews efficiently, and make strategic decisions on waitlists and alternate pools.Schools can prioritize application review, manage interviews efficiently, and make strategic decisions on waitlists and alternate pools. Enable holistic review | Admissions teams gain a broader view of candidates beyond traditional metrics, promoting a more comprehensive, inclusive selection process.Admissions teams gain a broader view of candidates beyond traditional metrics, promoting a more comprehensive, inclusive selection process. Reduce implementation burden | Seamless integration with Liaison's WebAdMIT eliminates the need for standalone or third-party data sources, making adoption easy.The first cohort of AACOMAS schools will gain access to the predictive analytics component in March 2025, with the holistic review functionality rolling out in April 2025."Our collaboration with AACOM reflects Liaison's commitment to empowering institutions with data-driven solutions that enhance the admissions process," George Haddad, Founder and CEO of Liaison, said
WATERTOWN, Mass., May 2, 2024 /PRNewswire/ -- Liaison, a leader in higher education technology solutions, today launched MyLiaison, a groundbreaking website designed to connect prospective undergraduate and graduate students with their ideal educational and career paths. MyLiaison is based on Liaison's Living Profile technology platform and is designed to redefine the journey from education to employment, offering a seamless pipeline that guides users through choosing and applying to educational programs.Liaison Unveils MyLiaison, a Student-Centric Website for Bridging Education and Employment"MyLiaison is a gateway to the future for students and educators," Stephen Taylor, vice president for Graduate Enrollment Strategy at Liaison, said. "We are addressing the core needs of prospective undergraduate and graduate students by offering rich, data-driven insights into individual schools, career exploration, and direct application pathways. This platform will empower students to make informed decisions that align with their academic and career aspirations."The website's unique features include high-value articles, detailed profiles of educational institutions, and lead generation for affiliated programs. Students will be able to explore content and programs of interest, save their profile information, and click a link bringing them to the applications of their choice. MyLiaison leverages current online search trends to ensure content relevance, boosting its visibility and effectiveness."By aligning the content with real-time online search trends, we're attracting and engaging with students on topics they are genuinely interested in
The partnership combines Liaison International's innovative technology with NAGAP's graduate enrollment expertise to transform graduate education and enrich professional growth.WATERTOWN, Mass., Feb. 22, 2024 /PRNewswire/ -- Liaison International, a leader in higher education technology solutions, has partnered with NAGAP, The Association for Graduate Enrollment Management, which is committed to the advancement of graduate enrollment management (GEM). This strategic partnership signifies a crucial step forward in the GEM field, combining the capabilities of both organizations to better support the graduate education community.Liaison International and NAGAP Forge Partnership to Empower Graduate Enrollment ManagementThis partnership will empower NAGAP with the ability to partake in defining, collecting, and disseminating essential graduate enrollment data. This initiative will bolster the association's mission to engage and advance GEM professionals by promoting excellence and collaboration through education, research, and professional development."NAGAP is thrilled to partner with Liaison on promoting GradCAS as a turnkey solution for graduate degrees in the arts and humanities, as well as the social and natural sciences," said Keith Ramsdell, chair of external relations and partnerships and past president of NAGAP. "Centralized application systems deliver efficiencies that admissions offices need and simplicity that students want."Liaison's collaboration with NAGAP will expand the reach and functionality of Centralized Application Services (CAS™) for managing master's, doctoral, and professional degree applications. This effort will advance the field of GEM and reinforce NAGAP's position as the preeminent professional association for graduate enrollment professionals
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About Liaison International
Industries
Data & Analytics
Enterprise Software
Education
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Boston, Massachusetts
Founded
1990
Liaison International is Hiring for 5 Jobs on Simplify!
Find jobs on Simplify and start your career today