Liberty Insurance

Liberty Insurance

Motor and home insurer in Ireland

Overview

RedClick is a consumer insurance brand in Ireland that offers high-quality motor and home insurance products. The services are designed to be easy to activate and manage, with options tailored to each customer’s needs, putting people in charge of their insurance experience. As the Irish market arm of Generali, one of the world’s largest insurers with a presence in 50 countries and millions of customers, RedClick leverages Generali’s backing while presenting a localized, user-friendly experience. The company differentiates itself through its combination of local Irish focus and the backing of a global insurer, aiming to simplify insurance for customers from activation to ongoing management. Its goal is to provide straightforward, customizable insurance that customers can control on their terms, reflected in the slogan “Insurance that just clicks.”

Significant Headcount Growth

About Liberty Insurance

Simplify's Rating
Why Liberty Insurance is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Financial Services

Company Size

51-200

Company Stage

Acquired

Total Funding

N/A

Headquarters

Dublin, Ireland

Founded

1912

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Simplify's Take

What believers are saying

  • Liberty secured €100 million in February 2025 for acquisitions and innovation.
  • RedClick kept serving 250,000 customers after the 2025 relaunch in Ireland.
  • Direct and broker channels stayed active through 2026, preserving premium flow.

What critics are saying

  • Zurich’s €337 million takeover should absorb RedClick by early 2027.
  • Liberty exited Irish commercial property and liability in April after profitability problems.
  • Customer and employee uncertainty persists during rebranding, transfer, and regulatory approval.

What makes Liberty Insurance unique

  • RedClick inherited Liberty’s 250,000-customer Irish P&C franchise from Generali.
  • Its broker and direct distribution spans motor, home, property, bonds, and liability.
  • The brand still carries Quinn Insurance’s regional operating relationships in Ireland.

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Funding

Total Funding

$0

Below

Industry Average

Funded Over

1 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Growth & Insights and Company News

Headcount

6 month growth

↑ 11%

1 year growth

↑ 11%

2 year growth

↑ 11%
The Irish Times
Mar 9th, 2026
Zurich to buy Generali’s Irish insurance unit RedClick for €337m

Deal will make Zurich one of the top three non-life and life insurance providers in the Republic

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