Life is Good

Life is Good

Designs and sells optimistic casual apparel

Overview

Life is Good designs and sells casual apparel and accessories with a focus on promoting optimism. Its products—t-shirts, hoodies, hats, sleepwear, and other accessories—are offered directly to consumers through the brand’s website and physical stores, making it a direct-to-consumer retailer. Customers interact with comfortable, everyday wear that carries a positive message rather than technical features. The company differentiates itself through its strong optimistic branding and a philanthropic component: 10% of annual net profits are donated to help children in need, which supports social impact alongside sales. The goal is to provide comfortable, positive apparel while funding charitable efforts for children, appealing to socially conscious shoppers and building brand loyalty.

About Life is Good

Simplify's Rating
Why Life is Good is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Social Impact

Consumer Goods

Company Size

501-1,000

Company Stage

Debt Financing

Total Funding

$16M

Headquarters

Hudson, New Hampshire

Founded

1989

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Simplify's Take

What believers are saying

  • April 2025 Shopify migration improved checkout, chat, returns, and scalability.
  • May 2026 Kids Design-a-Thon converts children’s art into shirts funding Playmaker Project.
  • February 2026 Playmaker City Boston deepens educator relationships and expands community reach.

What critics are saying

  • Life is Good relies on licensed collaborations, exposing it to partner bargaining power.
  • Trademark policing remains costly; the 2017 Viral Style dispute shows easy knockoff replication.
  • If optimism becomes generic, Shopify traffic and licensing turn Life is Good into a commodity.

What makes Life is Good unique

  • Life is Good refreshed on Shopify in April 2025 with a new dragon logomark.
  • The Playmaker Project funds children’s trauma recovery with 10% annual net profits.
  • Partnerships with KFC, Martin Guitar, and Red Cross extend the optimism brand into culture.

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Funding

Total Funding

$16M

Above

Industry Average

Funded Over

1 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Holidays

Commuter Benefits

Growth & Insights and Company News

Headcount

6 month growth

4%

1 year growth

4%

2 year growth

4%
Kirksville Daily Express
Mar 29th, 2026
Red Cross partners with Life is Good for northern Missouri blood drives.

Red Cross partners with Life is Good for northern Missouri blood drives. Posted Sunday, March 29, 2026 11:26 am Staff Reports The American Red Cross is hosting several blood donation opportunities across northern Missouri from March 30 through April 12. Donors who participate during this window will receive an exclusive Red Cross x Life is Good T-shirt while supplies last. In Adair County, donors can visit Preferred Family Health Care at 900 E. LaHarpe in Kirksville on April 7 from 11 a.m. to 3 p.m., or Cornerstone Church at 1702 N. Elson on April 10 from 10 a.m. to 2 p.m. Macon County will host a drive on March 31 from 11 a.m. to 3 p.m. at the Missouri Department of Transportation, 26826 N. Hwy 63 in Macon. In Schuyler County, donors can visit Schuyler R-1 High School at 1170 U.S. Highway 63 in Queen City on April 10 from 12:30 p.m. to 4:30 p.m. Scotland County Hospital will also host a drive in Parking Lot B at 450 E. Sigler St. in Memphis on April 2 from 11 a.m. to 3 p.m. The Red Cross has partnered with the positive lifestyle brand Life is Good to encourage donations as spring activities begin to ramp up. Officials noted that while spring break plans and outdoor activities often keep people busy, the need for blood products remains constant. Paul Sullivan, senior vice president of donor services for the Red Cross, said it is critical for donors to make and keep appointments to ensure the blood supply remains stable despite seasonal disruptions. Linne Kimball, vice president of strategic partnerships for Life is Good, added that the collaboration aims to show that one simple act can make a real difference. To donate, individuals must bring a blood donor card, driver's license, or two other forms of identification at check-in. Most donors must be at least 17 years old, weigh at least 110 pounds, and be in generally good health. High school students and donors 18 and younger must also meet specific height and weight requirements. Appointments can be made by visiting RedCrossBlood.org, calling 1-800-RED CROSS, or using the Red Cross Blood Donor App. Donors can also save time by using RapidPass to complete their pre-donation reading and health history questionnaire online the day of their appointment.

PR Newswire
Sep 17th, 2024
C. F. Martin Co.® And Life Is Good® Introduce The Martin Lx1 Life Is Good Acoustic Guitar

NAZARETH, Pa., Sept. 17, 2024 /PRNewswire/ -- Martin Guitar, the world's premier acoustic guitar and ukulele manufacturer, has once again partnered with Life is Good®, spreading the message of optimism through music with the launch of the LX1 Life is Good acoustic guitar.This unique instrument marries the renowned quality of Martin with the uplifting ethos of Life is Good, creating a musical experience that transcends sound. Ideal for travel, practice, or casual play, the LX1 Life is Good is a testament to positivity and the joy of music. C.F. Martin Co. Presents the New Life is Good Guitar.The Life is Good print is more than just a design – it's a celebration of optimism and the beauty of nature

Refrigerated & Frozen Foods
Aug 14th, 2024
Life is Good and FOODMARK, Inc. Launch Positively Premium Ice Cream

Life is Good, the original positive lifestyle brand, has teamed up with FOODMARK Inc. to bring good vibes into your freezer by creating a new line of delightful artisanal ice cream.

Beverage Industry
May 28th, 2024
Harpoon Brewery's Summer Style

Harpoon Brewery teamed up with apparel brand Life is Good to release a new hazy blonde ale: Summer Style.

PR Newswire
May 14th, 2024
Life Is Good(R) And Mccormick(R) Grill Mates(R) Launch New Giftable Grilling Box

"Life is Good has featured grilling in our graphics for decades," said Life is Good president Tom Hassell. "Our community has always loved spending time outside with family and friends, and a good, old-fashioned barbeque is the perfect way to do that."

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