Sequel Brands founder Anthony Geisler has partnered with longevity expert Gary Brecka and Lifeforce to launch Ultimate Longevity Center, a wellness concept aimed at making longevity medicine accessible to the general public. The venture marks the fifth brand in Sequel's portfolio. The centres will combine Brecka's science-backed approach with Lifeforce's clinical expertise and Sequel's in-person model to deliver human-optimisation tools at scale through local facilities. Lifeforce, described as the world's leading longevity medicine platform, has built a comprehensive health data set over five years. The launch comes as UBS projects the global longevity economy to reach $8 trillion annually within four years, representing one of the fastest-growing areas in human health. The partnership aims to help people extend both lifespan and quality of life.

For the first time ever, consumers can access the most comprehensive mix of bloodwork testing for Alzheimer's and Dementia at homeSANTA MONICA, Calif., April 16, 2025 /PRNewswire/ -- Lifeforce, the world's leading longevity medicine program, has introduced the Lifeforce Brain Protection Program, a first-of-its-kind solution for people wanting to proactively take control of their cognitive health, starting at home. The program was developed in partnership with Dr. Rudy Tanzi, PhD, professor of neurology at Harvard Medical School and one of the world's foremost researchers in Alzheimer's and Dementia