This partnership signifies a strengthened commitment between Plusgrade and LifeMiles to deliver enhanced and critical ancillary revenue streams.LifeMiles will leverage Plusgrade's decades of loyalty expertise and strategic data insights to deepen engagement with LifeMiles members.Plusgrade's expanded footprint within South America signifies its sustained growth and reach within the global travel industry.MONTREAL, Jan. 25, 2024 /PRNewswire/ - Plusgrade , a leading provider of ancillary revenue solutions for the global travel industry, proudly announces a partnership with LifeMiles, Avianca´s frequent flyer and loyalty program. Avianca is the largest airline in Colombia and has more than 13 million LifeMiles members. The program will integrate Plusgrade's cutting-edge data science and predictive analytics to enhance member engagement when buying miles through targeted and personalized offers, accelerating LifeMiles members' journey to their reward goals.Now powered by Points, Plusgrade's loyalty business unit, the Buy Miles feature empowers LifeMiles members to expedite their reward journey by making a lump-sum purchase of miles, which can be redeemed immediately or for future travel. The demand for versatile options, like buying miles, isn't just a capability – it serves as a catalyst that propels airlines towards increasing ancillary revenue and building an expanded and engaged customer base."This partnership emphasizes our commitment to innovation and growth," said Ken Harris, Founder and CEO of Plusgrade. "We're excited to deliver strategic tools and member insights that will drive critical revenue for LifeMiles, empowering LifeMiles members to more deeply engage with the program."The evolving travel landscape highlights the need for flexibility, convenience and personalized tools that cater to the diverse needs of passengers