Overview

Liftoff is a mobile app that helps people track strength workouts and stay motivated through data and social features. It logs exercises, sets, and reps, then analyzes performance to assign a rank for each exercise. Users can compare their progress on global leaderboards and earn experience points, levels, and streaks to gamify the gym experience. The app is available on iOS and Android through a direct-to-consumer model; revenue comes from Liftoff Pro subscriptions and optional in-app cosmetic purchases. Liftoff’s goal is to help gym-goers stay accountable, connect with friends, and compete in challenges, turning workouts into a social, game-like experience.