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Lightspeed DMS

Dealership management software for hard-working dealerships

Overview

Lightspeed DMS provides dealership management software tailored for hard-working dealerships, especially in the recreation industry, with nearly 40 years of collaboration to streamline operations. Its product is a dealership management system that centralizes and automates daily tasks across sales, service, parts, inventory, and accounting to improve efficiency. What sets Lightspeed DMS apart is its long-standing industry focus and hands-on experience, delivering industry-specific processes and support rather than generic software. The company's goal is to help dealerships become more efficient, productive, and profitable by using a purpose-built management solution designed for their workflows.

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About Lightspeed DMS

Simplify's Rating
Why Lightspeed DMS is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Automotive & TransportationEnterprise Software

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Salt Lake City, UT

Founded

N/A

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Simplify's take

What believers are saying

  • 4,500-plus dealers and 550 integrations create sticky switching costs and cross-sell surface area.
  • Global Payments expanded the May 8, 2026 partnership, backing embedded payments on Payrix Pro.
  • October 2026 trade-show intensity shows active pipeline in RV, marine, golf car, and powersports.

What critics are saying

  • Lightspeed DMS v. RVzz remains live after November 25, 2024, exposing contract friction.
  • July 27, 2026 K & N Recreation suit shows 2026 dealer disputes continue.
  • A rival DMS bundling payments and AI can peel off new dealer wins by 2028.

What makes Lightspeed DMS unique

  • August 18, 2026 AI Command Center turns live dealer data into plain-English operational answers.
  • September 22, 2026 Forest River integration automatically registers units across all brands without dealer work.
  • July 14, 2026 RevPay embeds payments, reconciliation, and support inside one DMS workflow.

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Benefits

  • Health Insurance
  • Paid Time Off
  • Remote Work Options
  • Stock Options
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Wellness Program
  • Gym Membership
  • Conference Attendance Budget
  • Professional Development Budget
  • Family Planning Benefits
  • Fertility Treatment Support

Company News

LightSpeedDMS
Nov 6th, 2026
Four educational sessions, six Excellence Awards, and continued support for Care Camps highlight Lightspeed's commitment to the RV community.

Four educational sessions, six Excellence Awards, and continued support for Care Camps highlight Lightspeed's commitment to the RV community. SALT LAKE CITY, UT - November 6, 2026 - Lightspeed DMS is gearing up for an exciting week at the 2026 RV Dealers Convention/Expo (RVDA), November 9-13 in Las Vegas, where the company will bring together industry education, innovative technology, dealer recognition, and community involvement. With four educational sessions, the presentation of six Excellence Awards, and continued support for Care Camps, Lightspeed is looking forward to connecting with RV dealers and celebrating the people and businesses driving the industry forward. Sharing Insights That Help Dealers Succeed Lightspeed will lead four educational sessions focused on helping dealerships operate more efficiently, make smarter decisions, and prepare for the future: * Tuesday, November 10th at 8:15 AM * How Disconnected Systems Cost Dealers Money - And How to Fix It - Bryan Tierney, Lightspeed Systems Engineer, will share strategies for identifying operational inefficiencies and improving connectivity during a Vendor+ session. * Tuesday, November 10th at 1:15 PM * Connected Dealerships Win: Using Integrations to Drive Efficiency and Growth - Aaron Carver, Lightspeed VP of Data Services and Jeremy Johnson, Lightspeed Director of Business Development, will explore how connected technology and integrations can streamline dealership operations. * Wednesday, November 11th at 10:30 AM * Beyond Spreadsheets: How Data, Reporting & the Right Systems Transform Growing RV Dealerships - Jeremy Johnson will join leaders from Mountaineer RV for a real-world discussion about using data and technology to support dealership growth. * Thursday, November 12th at 1:30 PM * From Rearview to Road Ahead: Practical AI That Drives RV Dealership Profitability - Lightspeed Chief Product Officer Taylor Allis will explore practical applications of AI and how dealers can turn data into actionable insights. Celebrating Dealer Excellence Recognizing the achievements of its dealer community is another highlight of the week. Lightspeed will present six Excellence Awards during Tuesday's Excellence Luncheon, honoring dealerships for their accomplishments and commitment to excellence. Lightspeed is also proud to continue its sponsorship of Care Camps, an organization dedicated to helping children with cancer and their families experience the healing power of the outdoors. During Wednesday's Dealer Breakfast and Annual Meeting, Lightspeed will help recognize RV dealers whose fundraising efforts have made a meaningful difference in supporting this important mission. Connecting at RVDA Throughout the event, attendees are invited to visit Lightspeed at Booth #707 to connect with the team, explore the latest innovations in dealership technology, and participate in interactive booth activities, including a custom hat experience. "RVDA RV Dealers Convention/Expo is one of our favorite opportunities to connect with the dealers and partners who make this industry so special," said Troy Thibodeau, Chief Marketing Officer. "From sharing ideas that help dealerships grow to celebrating dealer achievements and supporting causes like Care Camps, we're excited to be part of a week that reflects the strength of the RV community." Lightspeed. Lightspeed is a leading provider of cloud-based software for dealerships and Original Equipment Manufacturers ("OEMs"), serving the Powersport, Marine, RV, Trailer, Outdoor Power Equipment, and Golf Car industries. Lightspeed's Dealer Management Solution (DMS) enables dealerships to optimize their end-to-end business operations, including sales, parts, service, rental, accounting, and CRM. When implemented into their daily operations, Lightspeed helps dealers increase their profitability by selling more units, service, and parts, all while creating a more streamlined experience for customers. For more than 40 years, Lightspeed has been empowering 4,500+ dealers across North America with the tools and technology they need to manage their dealerships. For more information, visit www.lightspeeddms.com.

LightSpeedDMS
Nov 4th, 2026
Lightspeed to present 2026 Excellence Awards at RDVA Convention.

Lightspeed to present 2026 Excellence Awards at RDVA Convention. November 4, 2026 SALT LAKE CITY, UT - November 4, 2026 - Lightspeed, the leading provider of RV dealership software, will present its annual RV Dealership Repair Event Cycle Time (RECT) Excellence Awards at the RVDA Convention/Expo in Las Vegas, November 9-13, 2026. Awards will be presented during the Spotlight on Excellence Luncheon on Tuesday, November 10. The RECT Excellence Awards recognize RV dealerships that have delivered measurable year-over-year reductions in Repair Event Cycle Time - a critical metric that directly impacts throughput, customer satisfaction, and profitability. Honorees exemplify disciplined process improvement, cross-department coordination, and a sustained commitment to operational excellence. Lightspeed will also recognize OEM partners with the RV Innovator of the Year Award and the OEM Integration Excellence Award. These awards celebrate innovation and integration efforts that advance dealer efficiency, improve the owner experience, and support a more connected RV industry. "One of the highlights of my year has been spending time inside dealerships and seeing firsthand what sets high-performing operations apart," said Brian Provost, CEO of Lightspeed. "It's not just about having the right technology. It's about strong leadership, well-defined processes, and teams working together to deliver an exceptional customer experience. I'm proud of the role Lightspeed plays in helping these dealerships succeed, and even more proud to recognize the dealers and manufacturer partners who continue to raise the bar for our industry." The RVDA Convention/Expo brings together dealers, manufacturers, and partners to share best practices and celebrate the organizations setting the standard for performance and innovation. To learn more about Lightspeed's commitment to the RV industry and its presence at RVDA - RV Dealers Convention, visit https://www.lightspeeddms.com/events/2026-rvda-event/ Lightspeed. Lightspeed is a leading provider of cloud-based software for dealerships and Original Equipment Manufacturers ("OEMs"), serving the Powersport, Marine, RV, Trailer, Outdoor Power Equipment, and Golf Car industries. Lightspeed's Dealer Management Solution (DMS) enables dealerships to optimize their end-to-end business operations, including sales, parts, service, rental, accounting, and CRM. When implemented into their daily operations, Lightspeed helps dealers increase their profitability by selling more units, service, and parts, all while creating a more streamlined experience for customers. For more than 40 years, Lightspeed has been empowering 4,500+ dealers across North America with the tools and technology they need to manage their dealerships. For more information, visit www.lightspeeddms.com. Partner with a Dealer Management Solution you can trust. Lightspeed is the #1 DMS (Dealer Management Solution) used within the Recreation industry for a good reason. Lightspeed DMS LLC. provide a completely integrated solution for dealers, OEMs and their customers. Its goal is to help you operate your business more efficiently and profitably so you can spend more time doing what you love.

LightSpeedDMS
Oct 28th, 2026
Revved up and on the road: Lightspeed's October recap.

Revved up and on the road: Lightspeed's October recap. October 28, 2026 From Charleston to Orlando, Colorado Springs to San Diego, and a final stop in Las Vegas, Lightspeeders spent October connecting with golf, marine, and RV dealers and industry partners. Lightspeed DMS LLC. took the stage to talk dealership growth, heard firsthand how dealers are putting Lightspeed to work, and caught up with some of its favorite riders along the way. Here's a look at where October took Lightspeed DMS LLC.! Teeing off in Charleston. October kicked off at the Golf Carting Expo in Charleston, South Carolina, where Lightspeed returned with a bigger booth and a bigger presence. From Booth #100, its team spent three days with golf car dealers talking about what it takes to run a growing dealership; and showing how Lightspeed connects sales, service, parts, and F&I in one platform built for the golf industry. Dealers got a first look at two of its newest innovations: * Lightspeed AI Command Center(TM), which lets managers ask questions about their business in plain English and get answers, charts, and recommended next steps from their own dealership data. * Lightspeed RevPay(SM), which brings payment processing, reporting, and reconciliation together inside Lightspeed DMS. And yes, its custom hat heat press made the trip! Dealers picked their favorite hat and patch to create one-of-a-kind Lightspeed swag. Taking the conversation beyond the booth. Lightspeed was selected to present two educational sessions on opening day, while at this year's Golf Carting Expo What growing dealers do differently: A conversation with Cart Mart. The Cart Mart team joined Lightspeed DMS LLC. for a candid conversation about dealership growth, changing customer expectations, and the lessons they've learned along the way. Nothing beats hearing directly from dealers who are putting these strategies into practice! Beyond basic accounting: when golf Cart dealerships outgrow entry-level systems. Josh Ferrell and Jeff Cliften explored the challenges of disconnected systems, inventory blind spots, and manual processes, helping dealers recognize when it's time for a more connected approach to running their business. From golf cars to marine and RV: the road continued. Charleston was just the beginning! Lightspeeders hit the road for four more industry events: * Nautique Dealer Meeting - Orlando, FL * Route 66 RV Network Rally - Colorado Springs, CO * Malibu Dealer Meeting - San Diego, CA * Land N Sea Marine & RV - Las Vegas, NV Four events, two industries, and countless valuable conversations. These events give Lightspeed DMS LLC. the opportunity to connect face-to-face with dealers and OEM partners, learn what's working, and better understand where technology can make a difference. A big thank you to Nautique, Route 66 RV Network, Malibu, and Land N Sea for having Lightspeed DMS LLC.! The best stories come straight from its dealers. Some of its favorite moments on the road happen when dealers do the talking. This month, Lightspeed DMS LLC. captured more real-world stories from dealers sharing how Lightspeed helps them work smarter, serve customers, and grow their businesses. A big thank you to everyone who shared their experiences. Your stories inspire the work Lightspeed DMS LLC. do every day. Want to hear more from Lightspeed dealers? Check out more customer stories on its YouTube channel. Full throttle with Coastal Moto. The racing season may be winding down, but its friends at Coastal Moto aren't slowing down! Talan Hansen is climbing the standings. Talan finished second at a recent round in Wisconsin, moving him into second overall in the AMA District 16 standings, which covers Wisconsin and Michigan's Lower Peninsula. Brooke Johnson is growing the next generation of riders. Brooke taught a sold-out women's riding school this month. Women make up an estimated 9-13% of motorcycle riders today - a real growth opportunity for an industry where new riders are harder and harder to find. It's great to see programs like Brooke's helping close that gap. Marcus Dureen made the magazine. The team spotted Marcus - and the Lightspeed logo - in an online moto magazine ad this month. Marcus is also planning a few trips to events in Maine and New Hampshire before heading to Georgia for the winter to train at the Triumph facility. And 2027 is already looking exciting! Coastal Moto is finalizing its Triumph partnership and planning its next racing lineup, including opportunities to expand its women's motocross presence. Lightspeed DMS LLC. is proud to ride alongside this team and can't wait to see what's next! One global team, together in utah. Lightspeed DMS LLC. also had its annual Innovation Week this October with its powerhouse teams across the globe. More miles. More connections. More to come. October may be wrapping up, but Lightspeed DMS LLC. is not done hitting the road! Lightspeed DMS LLC.'ll close out the year with two more major industry events: * RVDA Convention/Expo - Las Vegas, NV | November 10-12 | Booth #707 * MRAA Dealer Week - Tampa, FL | December 6-9 | Booth #124 From dealership showrooms to industry stages and racetracks, October reminded Lightspeed DMS LLC. why staying connected to the people Lightspeed DMS LLC. serve matters. Every conversation, shared experience, and new connection helps shape what Lightspeed DMS LLC. build next. Here's to finishing 2026 strong! Lightspeed. Lightspeed is a leading provider of cloud-based software for dealerships and Original Equipment Manufacturers ("OEMs"), serving the Powersport, Marine, RV, Trailer, Outdoor Power Equipment, and Golf Car industries. Lightspeed's Dealer Management Solution (DMS) enables dealerships to optimize their end-to-end business operations, including sales, parts, service, rental, accounting, and CRM. When implemented into their daily operations, Lightspeed helps dealers increase their profitability by selling more units, service, and parts, all while creating a more streamlined experience for customers. For more than 40 years, Lightspeed has been empowering 4,500+ dealers across North America with the tools and technology they need to manage their dealerships. For more information, visit www.lightspeeddms.com. Partner with a Dealer Management Solution you can trust. Lightspeed is the #1 DMS (Dealer Management Solution) used within the Recreation industry for a good reason. Lightspeed DMS LLC. provide a completely integrated solution for dealers, OEMs and their customers. Its goal is to help you operate your business more efficiently and profitably so you can spend more time doing what you love.

LightSpeedDMS
Sep 30th, 2026
Revved up & on the road: Lightspeed's September recap.

Revved up & on the road: Lightspeed's September recap. September 30, 2026 September kept Lightspeeders moving. From Nashville to Milwaukee, Columbus to Boston - and plenty of stops in between - its team spent the month connecting with dealers, OEM partners, industry peers, and each other. Lightspeed DMS LLC. also found time for a few ATVs, a pontoon ride, some custom hats, and plenty of conversations about where the recreation industry is headed next. Here's a look at what Lightspeeders were up to in September. Showing up across the industry. September kicked off at the NATDA Trailer Show in Nashville, where its team spent three days connecting with trailer dealers and talking about the technology they need to keep their businesses moving. Mike Blair joined NATDA's DMS panel, "Evaluating When It's Time for a Modern DMS - the #1 Question Most Dealers Ask," to moderate a dealer panel where they shared insights to what dealers should consider when evaluating the need for a DMS. Lightspeed DMS LLC. also had another reason to celebrate in Nashville: Lightspeed AI Command Center was recognized as a 2026 NATDA Trailsetter Award winner. The recognition was a great moment for its team - and another milestone for a solution built to help dealers turn the data already inside their DMS into insights they can put to work. And because a good trade show should include a little fun, Lightspeed DMS LLC. brought along a custom hat heat press. Dealers could choose a hat, pick a patch, and leave the Lightspeed booth with some one-of-a-kind swag. Nashville was only the beginning. Lightspeeders also hit the road for the NVP Product Expo in Milwaukee, NPDA Dealer Connect in Columbus, and the Barletta Dealer Meeting in South Bend. At NPDA Dealer Connect, Bryan Tierney took the stage to share practical strategies dealers can use to strengthen customer retention and better understand customer loyalty. Across all of these events, its teams had the chance to hear directly from dealers, share what's new at Lightspeed, and keep a pulse on the opportunities and challenges shaping the industries Lightspeed DMS LLC. serve. Talking lending at the Powersports Finance Summit. Lindsay Elkins and Robin Carver represented Lightspeed at the Powersports Finance Summit, connecting with lenders, dealers, and other industry partners to talk about credit conditions, dealer performance, and the future of financing across Powersports, Marine, and RV. For Lightspeed, those conversations are particularly valuable as Lightspeed DMS LLC. continue strengthening integrations with lending partners. The goal is simple: help make the path from application to sale faster and easier for dealers and their customers. Planning for what's next - and hitting the trails. Its Product team stepped away from their day-to-day work for a three-day strategy summit focused on two things: reflecting on what Lightspeed DMS LLC. accomplished in 2026 and looking ahead to 2027. Dealer feedback and voice of the customer were front and center as the team worked through priorities, lessons learned, and opportunities to continue making Lightspeed better for the businesses that rely on Lightspeed DMS LLC. every day. Of course, you can't put a group of people who work in the recreation industry near the Utah mountains and expect them to stay in a conference room the entire time. The team traded laptops for helmets and hit the trails for a guided ATV ride through the Wasatch Mountains - a pretty fitting way for Lightspeeders to wrap up a few days of planning for the outdoor recreation industry. Learning, connecting at UNBOUND. Christine Rentner and Anna Konczak from the Marketing team headed to Boston for UNBOUND, HubSpot's annual conference, for a few days of learning, idea-sharing, and relationship-building. The team dug into everything from AI and changing customer expectations to new approaches for marketing, content, data, and go-to-market strategy. Just as important was the opportunity to spend time with the HubSpot team and other marketers, compare notes, and bring new ideas home to Lightspeed. After all, keeping up with how marketing is changing helps Lightspeed DMS LLC. find better ways to connect with and support its dealers. From the dealership to the lake at Power Lodge. One of its favorite September stops was a little closer to home. Members of the Lightspeed leadership team visited Power Lodge in Brainerd, Minnesota, getting a firsthand look at how the team runs its Marine and Powersports dealership and uses Lightspeed across the business. The Power Lodge team opened their doors, walked Lightspeed DMS LLC. through the dealership, and shared their experiences, ideas, and feedback. Then they showed Lightspeed DMS LLC. a little Minnesota hospitality. The dealership tour transitioned to a pontoon ride followed by dinner - giving everyone more time to talk, connect, and enjoy one of the best parts of Minnesota this time of year: being out on the water. Visits like this are some of the most valuable time its team spends on the road. Seeing Lightspeed being used in a real dealership and hearing directly from the people working in it every day gives Lightspeed DMS LLC. perspective Lightspeed DMS LLC. simply can't get from behind a desk. A huge thank you to the entire Power Lodge team for the hospitality, conversation, and time on the water. And Lightspeed DMS LLC. is not slowing down yet. September may be winding down, but Lightspeeders certainly aren't. Lightspeed DMS LLC. is closing out the month at the RV Open House in Elkhart, Indiana, before heading into another busy stretch of industry events in October. Next up: the Golf Carting Expo [booth #100] in Charleston, followed by dealer meetings, industry events, and plenty more opportunities to spend time with the people and businesses Lightspeed DMS LLC. serve. If September reminded Lightspeed DMS LLC. of anything, it's that some of its best ideas and insights come from getting out there - walking dealership floors, listening to its partners, learning from its industries, and spending time together as a team. Lightspeed DMS LLC.'ll keep bringing all of that back to Lightspeed as Lightspeed DMS LLC. build what's next. Lightspeed. Lightspeed is a leading provider of cloud-based software for dealerships and Original Equipment Manufacturers ("OEMs"), serving the Powersport, Marine, RV, Trailer, Outdoor Power Equipment, and Golf Car industries. Lightspeed's Dealer Management Solution (DMS) enables dealerships to optimize their end-to-end business operations, including sales, parts, service, rental, accounting, and CRM. When implemented into their daily operations, Lightspeed helps dealers increase their profitability by selling more units, service, and parts, all while creating a more streamlined experience for customers. For more than 40 years, Lightspeed has been empowering 4,500+ dealers across North America with the tools and technology they need to manage their dealerships. For more information, visit www.lightspeeddms.com. Partner with a Dealer Management Solution you can trust. Lightspeed is the #1 DMS (Dealer Management Solution) used within the Recreation industry for a good reason. Lightspeed DMS LLC. provide a completely integrated solution for dealers, OEMs and their customers. Its goal is to help you operate your business more efficiently and profitably so you can spend more time doing what you love.

Cahaba Media Group
Sep 22nd, 2026
Lightspeed, Forest River launch integration for automated unit registration.

Lightspeed, Forest River launch integration for automated unit registration. 2 minutes read Lightspeed DMS announced the launch of a fully automated unit registration integration with Forest River. This marks the first fully automated OEM integration of its kind within the Lightspeed platform and represents a significant step forward in eliminating manual, redundant processes for dealers. This new feature will work for all Forest River brands, the company said. For years, Lightspeed has been building stronger integrations designed to make dealership operations simpler, faster and more connected. "Our mission has always been to simplify dealership operations and get rid of the redundant rekeying of information that slows our dealers down. This integration with Forest River is a perfect example of what that looks like in practice. Dealers do not have to do anything. The system handles it. This is the future of how OEMs and dealer management systems should work together, and we are proud to be setting that standard," said Jeremy Johnson, director of OEM business development for Lightspeed DMS. Unlike previous OEM integrations that require a dealer to initiate the registration process, the Forest River integration operates entirely in the background. Forest River will pull sales and customer data directly from Lightspeed on a daily basis and automatically register units on behalf of the dealer, with no additional steps, logins or data entry required. The integration is covered under existing Forest River dealer consent, making adoption immediate and seamless for current Lightspeed users. For dealers, the impact is immediate. Unit registration is one of the most time-consuming post-sale administrative tasks in the RV industry, often requiring staff to manually re-enter data that already exists in their DMS. This integration eliminates that redundancy entirely. "At Forest River, we are always looking for ways to make it easier for our dealers to focus on selling and servicing customers rather than managing paperwork. Our partnership with Lightspeed on this automated registration integration is a great example of two organizations working together to solve a real problem for dealers. We are excited to see the impact this has on the day-to-day operations of our dealer partners," said James Gingerich, director of business intelligence for Forest River. The launch of this integration follows Lightspeed's previously announced Major Unit Import partnership with Forest River and is part of the company's broader strategy to deepen its OEM integration network across the RV, powersports, marine, trailer and golf car industries. Lightspeed currently serves more than 4,500 dealers and maintains over 550 integrations across the outdoor recreation ecosystem. Forest River dealers using Lightspeed DMS will automatically benefit from this integration with no setup or additional cost required. For more information, visit lightspeeddms.com or contact your Lightspeed account representative.

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