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Likewize

Global tech protection via insurance, repairs

Overview

Likewize provides protection and support for technology devices and services, partnering with brands, carriers, and banks. Its offerings cover the full tech lifecycle: insurance, warranties, repairs, trade-ins, recycling, and premium tech services, delivered through a global network in 30+ countries. When issues occur, Likewize coordinates logistics and service through its partners to resolve lost, damaged, or malfunctioning devices and provide user support. Its goal is to make tech problems painless and keep customers' lives uninterrupted by delivering dependable protection and convenient, end-to-end solutions.

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About Likewize

Simplify's Rating
Why Likewize is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer SoftwareFinancial Services

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Southlake, TX

Founded

1997

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Simplify's take

What believers are saying

  • Newegg expanded Likewize protection plans in 2026 across more product categories.
  • ACG selected Likewize on May 7, 2026, signaling channel momentum.
  • The Bristol £50 million innovation lab strengthens AI and automation differentiation.

What critics are saying

  • Patent Armory's December 18, 2024 routing suit targets Likewize's customer-routing infrastructure.
  • Revelio data shows headcount slipped to roughly 2,120 by March 2026.
  • A major carrier or OEM contract loss would cripple claims flow and valuation.

What makes Likewize unique

  • Likewize spans insurance, repairs, trade-ins, recycling, and premium tech support globally.
  • Ryan O'Hara took over March 11, 2025, bringing consumer-services operating discipline.
  • The April 29, 2025 Speedperform deal adds AI-driven customer-support capability.

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Funding

Total Funding

$566M

Above

Industry Average

Funded Over

3 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • Health Savings Account/Flexible Spending Account
  • Unlimited Paid Time Off
  • Flexible Work Hours
  • Remote Work Options
  • Paid Vacation
  • Paid Sick Leave
  • Paid Holidays

Growth & Insights and Company News

6 month growth

0%

1 year growth

0%

2 year growth

-4%
PR Newswire
Apr 29th, 2025
Likewize Acquires Speedperform to Boost AI-driven Customer Support Capabilities

/PRNewswire/ -- Likewize, a global leader in device protection, repairs, and premium technical support, today announced the acquisition of Speedperform, a...

AI Magazine
Apr 29th, 2025
Likewize Acquires Speedperform to Boost AI-driven Customer Support Capabilities

DALLAS, April 29, 2025 /PRNewswire/ - Likewize, a global leader in device protection, repairs, and premium technical support, today announced the acquisition of Speedperform, a pioneer in AI-driven customer support.

PR Newswire
Mar 11th, 2025
Likewize Announces Appointment Of Ryan O'Hara As Chief Executive Officer

DALLAS, March 11, 2025 /PRNewswire/ -- Likewize, a leading global provider of tech protection and support, today announced the appointment of Ryan O'Hara as Chief Executive Officer, effective immediately. Mr. O'Hara succeeds Rod Millar, who has served as CEO since 2019.Mr. O'Hara is a proven and accomplished leader, having previously served as CEO of several high-growth companies, including 2-10 Home Buyers Warranty, Shutterfly, Realtor.com, and The Topps Company. Throughout his career, he has successfully led these organizations to long-term, sustainable growth, working closely with his teams to drive innovation, operational excellence, financial discipline, and customer-centricity. Mr

Morningstar
Mar 11th, 2025
Likewize Announces Appointment of Ryan O'Hara as Chief Executive Officer

DALLAS, March 11, 2025 /PRNewswire/ - Likewize, a leading global provider of tech protection and support, today announced the appointment of Ryan O'Hara as Chief Executive Officer, effective immediately.

AIM Group
Mar 5th, 2025
Alchemy appoints John Doughty as SVP of global partnerships

Doughty joins Alchemy from Likewize (formerly BrightStar), where he was president of global product, design, marketing, client ops and U.S. sales and business development.

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