Work Here?
Overview
Liquid is a SaaS platform that helps mobile apps manage the full user lifecycle by analyzing user behavior and automating targeted campaigns across iOS, Android, and Windows devices. It works by collecting analytics data and applying an intelligent rules engine and predefined formulas to define audiences, actions, and triggers, all configured through a dashboard and connectable with Slack, WebHooks, and Zapier. Compared with competitors, it emphasizes automation without IT help, uses ready-made formulas, supports multiple platforms, and integrates with popular workflow tools. The goal is to help app developers maximize mobile user engagement and conversion rates through timely, behavior-based actions.
About Liquid
Industries
Data & Analytics
Enterprise Software
Company Size
1-10
Company Stage
Seed
Total Funding
$1M
Headquarters
Lisbon, Portugal
Founded
2025
Get referred to Liquid
See people who can refer or advise you
Simplify's Take
What believers are saying
- August 2025 seed financing added SaaSholic, Flourish Ventures, Honey Island, and Crivo Ventures.
- The company says it serves over 50 developers, funds, and banks, expanding distribution.
- Flourish said Liquid’s platform already supports financing for approximately 50,000 homes.
What critics are saying
- Brazilian housing credit is regulation-heavy; one policy shift can freeze originations within months.
- Global banks and local fintechs can copy underwriting automation, compressing pricing by 2026.
- If deal flow stalls, Liquid’s $2.1 million seed runway disappears before profitability.
What makes Liquid unique
- Liquid automates Brazilian real-estate credit decisions, replacing manual bank underwriting workflows.
- It claims processing over $32 billion in credit decisions and financing 50,000 homes.
- Named clients include Santander, Direcional, and Imcasa, giving it strong enterprise credibility.
Help us improve and share your feedback! Did you find this helpful?
Funding
Total Funding
$1M
Below
Industry Average
Funded Over
1 Rounds
Industry standards
Benefits
Health Insurance
Vision Insurance
Dental Insurance
401(k) Retirement Plan
Wellness Program
Meal Benefits
Commuter Benefits
Company Equity
Company News
Brazilian AI platform Liquid raised a $2.1M seed round led by SaaSholic, with participation from Flourish Ventures, Honey Island by 4UM, and Crivo Ventures. Liquid automates mortgage credit analysis, connecting real estate developers with banks and funds to expedite home financing. Founded in 2023, it serves over 50 developers, funds, and banks, including Direcional, Imcasa, and Santander.
Liquid is Hiring for 2 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Liquid
Industries
Data & Analytics
Enterprise Software
Company Size
1-10
Company Stage
Seed
Total Funding
$1M
Headquarters
Lisbon, Portugal
Founded
2025
Liquid is Hiring for 2 Jobs on Simplify!
Find jobs on Simplify and start your career today