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Overview
Liquid provides a SaaS platform for mobile apps to manage the full user lifecycle. It analyzes user behavior and automates targeted campaigns and actions across iOS, Android, and Windows to boost engagement and conversions. Using an intelligent rules engine and predefined formulas, clients select audiences, set actions, and trigger them automatically without IT help, with workflows integrated through Slack, WebHooks, and Zapier. Its goal is to help app developers and businesses maximize mobile engagement and conversion rates with a scalable, easy-to-use platform.
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Simplify's take
What believers are saying
- Liquid raised $2.1 million in August 2025, funding sales and product expansion.
- Flourish said Liquid processed $32 billion in credit decisions and financed 50,000 homes.
- Metro Quadrado said cartório automation could reach one-third of operations in 2026.
What critics are saying
- Credituz and Pipeimob attack Liquid’s same Brazil real-estate fintech workflow in 2026.
- Liquid depends on bank underwriting cycles; slower lender adoption stalls revenue expansion.
- If housing-finance conversion weakens, Liquid’s 2025 seed runway ends before category leadership.
What makes Liquid unique
- Liquid automates Brazilian real-estate credit decisions, not generic app analytics, across banks and developers.
- Founded in 2023, Liquid already serves Direcional, Imcasa, Santander, and 50-plus customers.
- Liquid couples credit analysis, portfolio monitoring, and cartório automation into one CFO workflow.
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