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Listrak
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E-commerce marketing automation with predictive analytics
Listrak
Work Here?
E-commerce marketing automation with predictive analytics
Overview
Listrak provides a marketing automation platform tailored for retailers and e-commerce brands. It helps businesses automate and optimize marketing campaigns using predictive analytics, artificial intelligence, and machine learning. Core features include automated abandonment campaigns, product alerting, and loyalty programs, all built on a data-driven foundation that integrates customer identity and uses predictive insights to personalize communications. The platform differentiates itself by combining identity resolution with advanced analytics to forecast customer behavior and drive more relevant marketing at scale. Its goal is to grow online revenue and customer engagement by delivering personalized, timely campaigns powered by historical and real-time data.
About Listrak
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Lititz, Pennsylvania
Founded
1999
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Simplify's Take
What believers are saying
- July 9, 2026 Rapala USA selected Listrak, proving continued retail customer acquisition.
- March 10, 2026 benchmark data showed post-purchase campaigns delivered 38% higher revenue per send.
- August 2026 product updates added RCS and stronger Journey Hub targeting, expanding monetization routes.
What critics are saying
- Shopify Autopilot now bundles abandoned-cart email automation inside paid Shopify plans, pressuring Listrak.
- Klaviyo’s July 2026 RCS support narrows Listrak’s mobile-messaging differentiation among retailers.
- If retailers consolidate onto Shopify-native tools, Listrak becomes a replaceable point solution by 2027.
What makes Listrak unique
- Listrak unifies email, SMS, push, web, in-store, and RCS from one platform.
- July 15, 2026 Experience Builder deepens identity-driven onsite personalization without developer cycles.
- August 10, 2026 Recharge integration ties subscription lifecycle events directly into Listrak journeys.
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Benefits
Remote Work Options
Hybrid Work Options
Unlimited Paid Time Off
Fertility Treatment Support
Adoption Assistance
Gym Membership
Tuition Reimbursement
Company News
Listrak announces integration with Recharge. Personalized subscription experiences deliver increased revenue for retailers. Leading cross-channel personalization platform Listrak announced a new integration with Recharge, the subscription platform built for the world's fastest-growing brands. The new Recharge integration enables marketers to create more personalized experiences around key subscription moments, improving retention, supporting repeat purchases, and delivering long-term customer value. Through the integration with Recharge, event flows pass directly through Listrak, powering journeys and message personalization. The integration enables marketers to trigger messaging around subscription activities such as starting, pausing, cancelling, or reactivating a subscription; upcoming subscription orders and successful charges; product swaps or delivery frequency changes; and bundle updates and one-time product additions. In addition, the integration supports gift purchases and gift redemption activity, helping brands extend their reach beyond existing subscribers and unlock incremental revenue opportunities through gift-driven customer acquisition. The triggered messaging provides e-commerce teams with more opportunities to stay connected throughout the subscription lifecycle. For example, marketers can: * Remind shoppers about an upcoming order before it processes; * Re-engage customers after a pause or cancellation; * Personalize product recommendations based on what they are already subscribed to; and * Create more connected gifting experiences. Because Recharge activity flows through the Listrak platform, marketers can use subscription engagement to power the same audience targeting and customer behavior already driving their email, SMS, and onsite experiences. Subscriber clicks and behavior help expand active marketing audiences while improving shopper identification for other high-value triggered campaigns like abandonment, replenishment, back-in-stock, and other lifecycle messaging across channels. "Subscription customers are often the highest-value shoppers in e-commerce," said Ross Kramer, co-founder & CEO, Listrak. "With Listrak and Recharge, retailers can create a more connected subscription experience that improves retention, increases subscriber engagement, and ultimately creates more incremental revenue opportunities across the customer lifecycle." "Recharge is built on founding principles that have guided us from day one, including hands-on partnership, relentless innovation, and proven performance, and these are values shared by the team at Listrak," said Oisin O'Connor, Recharge co-founder and CEO. "Joining forces with Listrak means marketers can supercharge personalization around every event in the subscription lifecycle, enhancing customer connections and unlocking increased revenues."
Listrak has expanded its Experience Builder platform to unify website personalisation, onsite acquisition, identity, and conversion rate optimisation. The cross-channel marketing platform now helps retailers address a key e-commerce challenge: 90% of website visitors remain anonymous and 96% leave without subscribing or purchasing. The enhanced platform uses first-party data and AI to personalise shopping experiences across every customer touchpoint. Features include gamified signup experiences, promotional banners, in-cart upsells, and inline content placement. A new Chrome extension, Listrak Workbench, reduces launch times from weeks to hours. Brands using Experience Builder report conversion rate increases of 15%, alongside improved subscriber growth and higher average order values. The platform builds on Listrak's 25 years of expertise serving retailers and brands.
Rapala USA has partnered with Listrak to unify its email and SMS marketing programmes in the United States. Since consolidating both channels with Listrak in 2024, Rapala has achieved a 22% growth in its master email list and a 144% year-over-year increase in SMS revenue. The partnership has enabled Rapala to create more personalised customer experiences whilst improving marketing efficiency. SMS sends now operate at 39% greater efficiency. The company has also realised cost savings through streamlined marketing processes. Kelly Johnson, eCommerce Specialist at Rapala, said the consolidation has improved data visibility and customer engagement insights. Rapala, founded in 1936, is a global leader in fishing tackle and outdoor sporting goods, manufacturing approximately 20 million lures annually.
VERB Products selects Listrak as its unified cross-channel marketing partner, powering personalized communications and e-commerce growth. News provided by. LITITZ, Pa., Nov. 20, 2025 /PRNewswire/ - VERB Products, the destination for salon-quality haircare at one set affordable price, has selected Listrak, the person-first marketing automation platform built to drive measurable growth for today's leading retailers and brands, as its unified cross-channel marketing partner, powering e-commerce growth and personalized customer communications across email, SMS and web. With Listrak's AI-powered unified platform, VERB can seamlessly integrate data, identity, and cross-channel marketing to power hyper-personalized experiences across email, SMS and web experiences such as predictive product recommendations and personalized on-site experiences. In addition to deploying Listrak's tools and technology, VERB's e-commerce team works closely with Listrak's beauty industry experts on campaign execution, leveraging Listrak's proprietary industry benchmarks, data, and trends. Since launching the partnership, VERB's e-commerce team has already noted a 300% year-over-year lift in automations and 30% lift in SMS conversions. "At VERB, our focus is on helping customers create hairstyles that reflect their personalities and support their confidence, and that means connecting with each customer on a personal level, ensuring they find the perfect products to meet their needs," said Nicole Johnson, Digital Marketing Director, VERB. "With Listrak as our integrated e-commerce partner, we benefit from having a unified cross-channel platform as well as a true collaborative partner, allowing us to dive deeper into customer relationship management, personalization and retention." "VERB's celebration of individuality is a mission that is reflected in their diverse range of haircare products as well as in their engaging e-commerce experiences," said Jamie Elden, CRO, Listrak. "We are excited to partner with the VERB team to continue driving growth across all aspects of their cross-channel marketing through elevated personalized experiences that support engagement and create loyalty." VERB's e-commerce momentum includes innovative campaigns such as "Ghost month," an interactive online experience in the month of October celebrating the brand's highly acclaimed, cult-favorite Ghost Oil and the entire Ghost(TM) collection of lightweight hair products that add shine while leaving hair feeling lighter than a ghost. Heading into the holidays, VERB will kick off a series of online campaigns, including Black Friday deals and December's Mystery Box event. About VERB Products VERB was born in Austin with one unwavering mission: to deliver clean, cruelty-free and affordable salon-quality hair products. More than a decade later, their mission remains the same - to celebrate individuality and create a lasting, positive impact among their hair-loving community - because every great story needs a VERB. About Listrak Listrak is the person-first marketing automation platform that seamlessly integrates data, identity, and cross-channel messaging to power hyper-personalized customer experiences. Built for leading retailers and brands, Listrak's email, mobile marketing, push, and web solutions drive growth, maximize efficiency, and deliver exceptional revenue results. For more information, visit listrak.com/.
Updated brand experience underscores Listrak's leadership in person-first marketing automation and accelerating growth for leading retailersLITITZ, Pa., June 12, 2025 /PRNewswire/ -- Listrak, the person-first marketing automation platform built to drive measurable growth for today's leading retailers and brands, today announced the launch of its new brand experience and redesigned website, listrak.com. The update represents more than a visual refresh — it reflects the company's ongoing innovation, momentum, and commitment to helping brands unify customer data, identity, and cross-channel engagement to deliver exceptional experiences and results."Listrak's new brand experience and website are focused on what matters most: telling the bigger story of what Listrak enables for our clients today and where we are headed," said Brent Shroyer, VP of Marketing at Listrak. "Our new site experience at listrak.com reflects the innovation and unified capabilities that help retailers accelerate growth, improve efficiency, and drive deeper, person-first customer engagement across email, SMS, push and web."Features include:A brand experience that reflects the full strength of Listrak's unified platform.Platform pages that highlight the value of seamless, connected marketing.Focus on the impact of real-time data, unified identity, and orchestrated engagement, helping retailers accelerate growth with personalized experiences.The launch follows a series of platform advancements, including the introduction of Listrak's Experience Builder, expanded Journey Hub orchestration capabilities, deeper real-time identity resolution, and a growing suite of AI-powered segmentation and personalization tools.The redesign comes at a time of accelerating growth for Listrak, as leading brands turn to the platform to drive performance through AI-powered personalization, cross-channel orchestration, advanced identity resolution, and retail-focused marketing automation."We're seeing tremendous momentum across our client base as brands partner with Listrak to unify their data and drive smarter, more personalized marketing across the entire customer journey," said Jamie Elden, Chief Revenue Officer at Listrak. "The new listrak.com captures that momentum and showcases our continued commitment to driving innovation that delivers real-world impact."The updated site is now live at www.listrak.com .About ListrakListrak is the person-first marketing automation platform that seamlessly integrates data, identity, and cross-channel messaging to power hyper-personalized customer experiences. Built for leading retailers and brands, Listrak's email, mobile marketing, push, and web solutions drive growth, maximize efficiency, and deliver exceptional revenue results. For more information, visit listrak.com/ .SOURCE LISTRAK
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About Listrak
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Lititz, Pennsylvania
Founded
1999
There are no jobs for Listrak right now.
Find jobs on Simplify and start your career today