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Overview
Little Green Apple runs a chain of Hallmark gift shops in the Midwest, with over seventy stores and an online shop at littlegreenapple.com. It sells Hallmark cards, ornaments, home decor, jewelry, and other specialty gifts, including brands like Vera Bradley, Nora Fleming, and Natural Life. Customers shop in stores or online for occasions; the online store does not participate in the Hallmark Crown Rewards program. The company aims to be a trusted neighborhood gift source, growing its store footprint while remaining family-owned across five states.
About Little Green Apple
Industries
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Farmington Hills, Michigan
Founded
N/A
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Simplify's Take
What believers are saying
- The website updated July 5, 2026, highlighting Hallmark Keepsake Ornament Premiere.
- Hallmark store pages updated June-August 2026 show same-day pickup and curbside fulfillment.
- Little Green Apple still advertises over seventy stores, preserving regional scale and vendor leverage.
What critics are saying
- LGA Retail faces a website accessibility lawsuit filed March 10, 2023.
- littlegreenapple.com excludes Crown Rewards, weakening loyalty economics and online conversion.
- Physical-store dependence exposes earnings to mall traffic declines and lease renewals by 2027.
What makes Little Green Apple unique
- Family-owned since 1998, Little Green Apple runs over seventy Hallmark-branded stores.
- Its Midwest footprint concentrates gifting traffic in Michigan, Illinois, Ohio, Indiana, and Kentucky.
- Stores combine Hallmark cards, Keepsakes, and specialty brands like Vera Bradley, Nora Fleming.
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Benefits
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Little Green Apple is Hiring for 181 Jobs on Simplify!
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About Little Green Apple
Industries
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Farmington Hills, Michigan
Founded
N/A
Little Green Apple is Hiring for 181 Jobs on Simplify!
Find jobs on Simplify and start your career today