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Little Journey

Digital eSupport platform for pediatric care

Overview

Little Journey provides a digital eSupport platform that helps children and families prepare for, cope with, and recover from healthcare experiences, including clinical trials and routine care. The core product is a smartphone app that delivers information and support tailored to a child’s age, procedure type, and hospital, accessible on a convenient time and location. It features 360-degree virtual tours of actual hospital rooms to explain what to expect and who they'll meet, plus relaxation animations and distraction games to reduce anxiety. A parent information section with articles, checklists, and hospital guides can be configured by healthcare organizations via a web portal. The platform emphasizes co-created, continuously improved content based on feedback from children, families, and stakeholders, aiming to desensitize and familiarise users through immersive play. The goal is to help all children achieve better health by improving healthcare experiences and outcomes.

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About Little Journey

Simplify's Rating
Why Little Journey is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

VR & AREnterprise SoftwareEducationHealthcare

Company Size

11-50

Company Stage

Growth Equity (Venture Capital)

Total Funding

$13.4M

Headquarters

London, United Kingdom

Founded

2018

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Simplify's take

What believers are saying

  • Royal Aberdeen, Leicester, Stoke, and Sussex expanded deployments in 2026.
  • Young Lives vs Cancer funded oncology-specific content, opening a high-acuity pediatric wedge.
  • Awards and fresh trust updates strengthen hiring, sales credibility, and future Series B fundraising.

What critics are saying

  • Revenue depends on charity-funded NHS rollouts, slowing procurement and expansion after 2026.
  • Competitors can replicate virtual tours and checklists, commoditizing the core product within two years.
  • If NHS adoption stalls, Little Journey loses its primary distribution channel and employer narrative.

What makes Little Journey unique

  • Little Journey embeds hospital-specific 360 tours and age-based content across NHS pathways.
  • Its co-designed pediatric UX won Best Tools Implementation at Made with Patients Awards 2026.
  • Clinicians and charities fund deployment site-by-site, aligning product delivery with local trust needs.

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Funding

Total Funding

$13.4M

Below

Industry Average

Funded Over

4 Rounds

Growth Equity VC funding comparison data is currently unavailable. We're working to provide this information soon!
Growth Equity VC Funding Comparison Coming Soon

Benefits

  • Stock Options
  • Paid Vacation
  • Parental Leave
  • Remote Work Options
  • Professional Development Budget
  • Home Office Stipend

Company News

Little Journey
Jun 8th, 2026
Little Journey wins Best tools implementation at the Made with Patients Awards 2026.

Little Journey wins Best tools implementation at the Made with Patients Awards 2026. Little Journey has won the Best tools implementation award at the Made with Patients Awards 2026 for its initiative on systematic, co-designed patient engagement. Jun 8, 2026 Little Journey has won the Best tools implementation award at the Made with Patients Awards 2026 for its initiative, Little Journey: Changing the future of personalised care through systematic, co-designed patient engagement. The award recognises its approach to turning patient, caregiver and clinical insight into practical support that can be used in real healthcare and research settings. For Little Journey Ltd, patient engagement cannot stop at listening. It has to change what people experience. Reflecting its progress in paediatric healthcare That principle has shaped Little Journey from the beginning. Its work started in paediatric healthcare, where Little Journey Ltd saw how overwhelming medical experiences can feel for children and families when they do not know what to expect, what will happen next, or how to prepare. Working alongside children, families, clinicians and healthcare teams, Little Journey Ltd has developed tools that help people feel more informed, confident and prepared before, during and after healthcare experiences. That work is grounded in co-design, behavioural science, accessibility and real-world implementation. Today, Little Journey Ltd is applying the same approach across healthcare and life sciences. Showcasing its ability to support efficient, patient-centric clinical trials Through Trial Flow, its patient support delivery platform for clinical trials, Little Journey Ltd help turn complex study journeys into clear, protocol-aligned support for patients and their caregivers or wider support network. The aim is to make participation easier to understand, easier to prepare for and easier to continue with over time. This matters because better patient engagement is not just about providing more information. It is about reducing uncertainty, supporting confidence and designing around the practical, emotional and motivational barriers people face when navigating care or research. Receiving this award is a meaningful recognition of the work its team has built over many years with children, adolescents, caregivers, patients, clinicians, research professionals and life sciences partners. As Danielle Kehoe acknowledged when accepting the award: "This recognition means so much because it reflects years of working alongside children, families, clinicians and research partners to make healthcare feel less overwhelming, more personalised and more human." Thank you to the Made with Patients Awards judges and organisers for recognising this work, and to every person who has helped shape it. This award belongs to the children, adolescents, caregivers, patients, clinicians and research teams who continue to share their experiences with Little Journey Ltd and help build better support for the people who need it most. Read more about its initiative and the results so far on its Patient Engagement Synapse page.

HT World
Nov 13th, 2025
Little Journey receives £30k investment boost

Young Lives vs Cancer announced a £30k investment in Little Journey, a digital health company, through its Innovation Lab. This initiative aims to enhance paediatric cancer care by co-developing oncology-specific content and scaling it within NHS settings. The partnership will leverage real-world data and expertise to improve outcomes for young patients, with any financial returns reinvested into further impactful opportunities for children with cancer.

BLM Forum
Jul 18th, 2025
Little Journey secures £300,000 investment

Foresight Group has invested £300k in Little Journey, a paediatric HealthTech platform, as part of its £6 million Series A funding round. The Leeds-based company, which provides digital solutions for children undergoing medical procedures and clinical trials, will use the funds to accelerate commercial expansion, enhance its product suite, and strengthen marketing. Little Journey's app is used in 49 NHS hospitals and aims to improve paediatric healthcare and clinical trial engagement.

Prolific North
Jul 16th, 2025
Little Journey secures £6m funding round

Little Journey, a Leeds-based paediatric healthtech company, closed a £6 million Series A funding round with a £0.3 million investment from Foresight Group. The funding, also backed by Mercia, Octopus Ventures, and Par Equity, will support the company's commercial expansion, marketing, and product enhancements. Little Journey aims to improve paediatric healthcare and clinical trials through its digital platform, which is used in 49 NHS hospitals and has created over 30 jobs.

Little Journey
May 20th, 2025
Inside the site: Shreveport, Louisiana - Meet Tracey Robinson

To mark World Clinical Trials Day 2025, held on 20th May each year, Little Journey Ltd is launching its 'Inside the site' series.

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