Little Spoon takes on breakfast cereal with Dolphin Divers. Oct. 27, 2026 at 3:31 pm The baby and kids food disruptor reimagines a nostalgic breakfast staple, combining the fun kids love with the uncompromising standards parents expect. NEW YORK, NY - Little Spoon, the baby and kids food brand known for making parents' lives easier and kids healthier, announces the launch of Dolphin Divers - its first-ever kids' cereal, available nationwide at Target. The launch comes as the industry races to reformulate legacy cereals, removing artificial dyes to meet the evolving demands of modern consumers. By pairing Target's national scale and deep understanding of parents' needs with Little Spoon's direct relationship with parents, Dolphin Divers stays one step ahead - filling a crucial, long-standing gap in a notoriously crowded aisle with cereal kids are genuinely excited to eat and parents don't have to second-guess. The new innovation joins Little Spoon's growing breakfast assortment and marks another step toward building an end-to-end nutrition platform that supports families from their first bottle through the big kid years. Made for ages four and up, Dolphin Divers comes in three kid-approved flavors: Cinnamon Wave, Fruity Splash and Deep Sea Cocoa. Every dolphin-shaped bite is made with organic whole grain oats and plant-based pea protein for 7g of protein per serving. It is sweetened only with date powder and maple syrup, featuring 33% less sugar than leading kids' cereal brands. Dolphin Divers are USDA Organic, Non-GMO, gluten-free, seed oil-free, with no artificial flavors or colors. For decades, cereal has won over kids with colorful boxes, craveable flavors, and a little breakfast-time magic. But today, kid appeal is only half the equation. Parents demand more from the morning meal: thoughtful ingredients, trusted safety, and everyday nourishment they can feel good about. Little Spoon's Dolphin Divers delivers the best of both worlds, pairing playful appeal with parent-approved peace of mind - because a cereal kids love should be one parents love to pour, too. "Cereal is one of the most iconic foods of childhood, and one of the hardest to get right," says Angela Vranich, Co-Founder and Chief Product Officer at Little Spoon. "Every decision has been its own unique challenge, from how sweet is sweet enough, to ensuring the texture stays crunchy in milk, to making the bowl appear vibrant without artificial dyes. Working alongside Target allowed us a rare glimpse into what everyday families were actually reaching for, and what they felt was missing. The result is a cereal kids genuinely crave, made to the same best-in-class standards that have earned Little Spoon its national reputation." Little Spoon's creations consistently occupy the sweet spot between what kids crave and what parents can feel good about feeding them. Striking that balance goes beyond what's in the bowl - it's about creating playful colors, shapes, textures and entire worlds that transform everyday meals into engaging experiences. Dolphin Divers brings that philosophy to life with a retro, '90s-inspired ocean setting, a nod to every millennial parent who once dreamed of becoming a marine biologist. Each detail was designed to make breakfast feel more like play, from the dolphin-shaped cereal bites to the colorful box and the satisfying crunch that holds up in milk. It's a prime example of Little Spoon's conviction that healthy food only matters if kids are genuinely excited to eat it and why the team puts the same rigor into ingredient quality and safety standards as it does into design, creativity and innovation. The launch arrives as better-for-you cereal enters a new era, with shoppers scrutinizing ingredient lists and the industry moving away from artificial dyes. It rounds out Little Spoon's innovative breakfast lineup that now spans frozen, single-serve and shelf-stable formats, including Pancake Spoonies and the Target-exclusive Homestyle Mini Pancakes and Chicken Maple Sausage. Dolphin Divers are available beginning October 27th, exclusively at Target stores nationwide. ABOUT LITTLE SPOON Little Spoon is on a mission to make parents' lives easier and kids healthier. Built around the needs of the modern parent, the company has built what is now the first end-to-end feeding platform - from day one through big kid years. By combining rigorous ingredient sourcing, advanced safety and testing standards, and thoughtfully designed products for each stage of development, Little Spoon delivers uncompromising quality with the convenience today's families need. Since launching nationally with the first fresh baby food in 2017, Little Spoon has grown into America's #1 online baby and kids food company, delivering more than 100 million meals to families across the United States. Today, the company offers a growing assortment of award-winning food and nutrition solutions designed to support families at every stage of their child's development - available via subscription at LittleSpoon.com and with a select assortment at Target, H-E-B, Wegmans and Harris Teeter stores nationwide. Learn more at LittleSpoon.com. Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Little Spoon takes its 'feeding platform' beyond food with kids vitamins. Little Spoon is moving beyond food with the launch of its first daily multivitamin, the latest category expansion for the baby and kids nutrition company as it builds out an "end-to-end feeding platform." The Launch: Superstar Multivitamins are debuting today. Designed for kids ages two and older, the star-shaped gummies come in Peach and Mango flavors and contain 12 essential nutrients derived exclusively from organic, whole-food ingredients. Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.