LLiveParallel operates as a multi-state cannabis retailer with stores in Florida, Massachusetts, and Pennsylvania, delivery in Texas, and a Nevada joint venture with Cookies. It makes money by selling cannabis products and emphasizes a consistent, seamless customer experience, while pursuing product innovations such as Texas’s first medical marijuana cannabis-infused gummies. The company differentiates itself through strict compliance, quality, and a focus on diversity, inclusivity, economic empowerment, plus community partnerships and a Cookies joint venture. Its goal is to enhance well-being through responsible cannabinoid use and to grow its retail footprint while supporting local economies.
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Industries
Company Size
201-500
Company Stage
Debt Financing
Total Funding
$259.6M
Headquarters
Atlanta, GA
Founded
2014
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Total Funding
$259.6M
Above
Industry Average
Funded Over
9 Rounds
FL monthly puff: multiple deals reshape the market / Sales set record. FL monthly puff: SNDL takes Surterra, Vireo-Planet 13 merges, sales set record. Florida cannabis dispensary consolidation defined the month, with two major ownership shakeups reshaping the top of the state's limited-license market. SNDL closed on 43 Surterra Wellness stores through a Sunstream-led foreclosure, while Vireo Growth and Planet 13 struck a merger that positions Vireo as the second-largest dispensary network in the state. Regulators moved medical rules from emergency status to permanent rulemaking, IIPR prepared to reclaim nearly 600,000 square feet of Parallel space, and July retail sales set a fresh monthly record at $198.2 million. Top headlines this month. * SNDL closes on 43 Surterra Wellness dispensaries * IIPR to reclaim 593,000 sq ft after Parallel default * July medical sales set record at $198.2 million * OMML shifts medical rules to permanent rulemaking * Vireo-Planet 13 merger creates 106-store Florida network Florida: SNDL completes Parallel acquisition, gains indirect control of 43 Surterra Wellness dispensaries. SNDL Inc. announced on July 27, 2026 the completion of its acquisition of certain assets of Surterra Holdings, Inc., a vertically integrated cannabis company with state-licensed operations in Florida, Texas, and Massachusetts. The deal was structured as a consensual secured creditor foreclosure through SNDL's Sunstream Bancorp joint venture, giving SNDL indirect majority economic exposure equivalent to 66.7% of TransactionCo's equity and 69.4% of its debt. In Florida, the acquired assets include 43 dispensaries operating under the Surterra Wellness brand and a single cultivation and production facility of approximately 175,000 square feet. Across all three states, the acquired platform covers 56 retail locations and 3 cultivation and manufacturing facilities generating approximately US$150 million in annualized revenue. The transaction extinguished approximately US$842 million of Parallel's debt obligations and establishes what SNDL described as a more sustainable capital structure for the acquired business. SNDL now supports a 249-store cannabis retail network globally and expects to convert its current indirect exposure into direct, consolidated holdings in the coming months, subject to applicable legal, regulatory, accounting, and Nasdaq requirements. CEO Zach George cited Florida, Texas, and Massachusetts as key U.S. medical cannabis markets and said SNDL's experience navigating Canada's competitive cannabis retail environment will inform its approach to those states. Florida: IIPR expects to reclaim 593,000 square feet of cannabis facilities after Parallel default. Innovative Industrial Properties reported Q2 2026 revenue of $63.3 million and adjusted funds from operations of $53 million, down from $69 million and $53.4 million in Q1. Chief Financial Officer David Smith attributed the declines primarily to reduced payments from certain defaulted tenants, partially offset by contractual rent escalations and additional leasing revenue. On the Florida front, Chief Investment Officer Ben Regin said the company expects to regain possession of two Florida properties totaling 593,000 square feet following Parallel's default on its lease obligations. Management characterized Florida as the country's largest medical cannabis market, citing its patient base, consumer demand, and limited-license structure. IIPR also completed the $88.5 million sale of a 389,000-square-foot New York facility to Vireo Growth, receiving approximately $39 million as a down payment and providing roughly $49 million in seller financing at a 15% interest rate. The company ended the quarter with substantial total liquidity, a net debt to adjusted EBITDA ratio of 1.7 times, and net debt to total gross assets of 14%. The two Florida properties represent a substantial block of specialized cannabis properties re-entering the leasing market. Regin said the company is already receiving interest in both facilities, though he noted that lease commencement generally takes more than nine to 12 months after execution because of abatement periods and licensing requirements, meaning any new tenants would not be operational quickly. Florida: Medical Marijuana sales set record at $198.2 million in July. Florida's licensed medical marijuana dispensaries generated $198,209,750 in sales in July 2026, a new monthly record, according to data from research firm Headset. The total surpassed the previous record of $179.7 million set in April by approximately $18.5 million, or 10.3%, and came in nearly $37.8 million above June's $160.4 million. Sales earlier in 2026 followed an uneven path, starting at $162.2 million in January, dipping to $148.4 million in February, rebounding to $168.6 million in March, peaking in April, then sliding to $169.3 million in May and $160.4 million in June before the July surge. The record brings Florida's medical marijuana sales to approximately $1.19 billion through the first seven months of 2026. The milestone comes a decade after Trulieve opened the state's first medical marijuana dispensary in Tallahassee on July 26, 2016, and reflects the sustained growth of a program that began with a narrow low-THC authorization in 2014 and expanded following voter approval of Amendment 2. Florida's medical marijuana products carry a 0% state retail sales tax rate, which keeps out-of-pocket costs lower for qualified patients. Florida: OMMU transitions Medical Marijuana program from emergency rules to permanent rulemaking. Florida's Office of Medical Marijuana Use is replacing the emergency rules that have governed the state's medical marijuana program since 2017 with permanent rulemaking under the standard Florida Administrative Procedure Act. The emergency rule framework traces to the Legislature's 2017 implementation of Amendment 2 through SB 8-A, which gave OMMU a special runway to stand up the program quickly without the usual finding of an immediate public danger required for emergency rulemaking. Chapter 2025-199 extended that exemption for one fiscal year, but the implementation window has now closed. Topics moving into regular rulemaking include MMTC licensure, renewal requirements, financial assurance, trade names and logos, packaging and labeling, website purchasing, seed-to-sale tracking, caregiver background screening, dosing and supply limits, edibles, and solvent-based extraction. OMMU held a June 2026 workshop covering several of these areas, including edibles, packaging and labeling, and financial assurance. The shift from emergency to permanent rules changes the compliance environment in concrete ways. Regular rulemaking under Florida's Administrative Procedure Act creates more opportunities for stakeholder comments, more developed administrative records, and more formalized grounds for challenging agency decisions. Packaging and labeling carry particular compliance weight because Florida law prohibits marketing practices attractive to children, and the existing emergency rule on delivery devices already imposes detailed appearance restrictions on colors, text, and logos, requirements that will carry forward into the permanent framework. Florida: Vireo Growth and Planet 13 merger to create second-largest dispensary network in state. Vireo Growth Inc. and Planet 13 Holdings Inc. announced a definitive merger agreement under which Vireo will acquire all issued and outstanding equity interests of Planet 13. Each Planet 13 share will convert into 0.015383618 Vireo subordinate voting shares, representing a 16.6% premium over Planet 13's 20-day volume weighted average price as of July 24, 2026, and a 24% premium over its closing price on that date. In Florida, the transaction adds approximately 33 Planet 13 dispensaries and two cultivation and production facilities totaling more than 76,000 square feet. On a pro forma basis, Vireo is expected to operate approximately 106 dispensaries and approximately 329,000 square feet of cultivation and production capacity in the state, positioning it as the second-largest dispensary network in Florida. Following all previously announced and pending acquisitions, Vireo expects to operate approximately 265 dispensaries across 15 states. Both companies' boards unanimously approved the deal, and the merger agreement includes a termination fee of US$1,800,000 payable by Planet 13 to Vireo in certain specified circumstances. The transaction is still subject to Planet 13 stockholder approval, effectiveness of a registration statement on Form S-4 to be filed with the SEC, Canadian Securities Exchange listing approval for the new Vireo shares, and cannabis regulatory approvals across relevant states. For Florida's dispensary market, the deal represents a significant ownership consolidation at the top of the state's limited-license structure, where scale in cultivation capacity and retail footprint carries particular weight. For more about Florida's limited-license structure and retail networks, visit the Florida cannabis market page. The bottom line. Florida cannabis dispensary consolidation reached a new peak in July 2026, with SNDL and Vireo both absorbing large retail footprints inside the state's limited-license structure. Regulatory rulemaking is formalizing at the same time record medical sales and IIPR's reclaimed square footage reset the competitive picture heading into the back half of the year. 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Zach George CEO SNDL - We're the mostest biggest in the whole wide world. Former lenders to Parallel, the struggling cannabis multistate operator once led by chewing-gum heir William "Beau" Wrigley, finalized their takeover of company assets this week, according to a Monday announcement. And after acquiring "certain" Parallel assets in Florida, Massachusetts and Texas, Canadian cannabis and liquor giant SNDL now claims a retail footprint of 249 licensed locations - "the largest in the world by store count," CEO Zach George claimed in a press release Monday. As part of the acquisition, SNDL, which has been acquiring properties across Canada for the past few years, now operates: * Surterra Wellness and 43 medical marijuana dispensaries and a 175,000-square-foot cultivation facility in Florida * Goodbled and its 10 retail and pickup locations in Texas, which last year greatly expanded its medical cannabis program * Massachusetts-based NETA and its three retail locations and single cultivation and production facility What happened to cannabis company Parallel and Surterra Wellness? It's the latest development in a long-running saga for Parallel and its subsidiaries, which defaulted on a $150 million loan amid overall debt obligations in excess of $842 million, SNDL said in its release Monday. And it's the latest example of a cannabis company taken over by its former lenders. Earlier this year, an affiliate of Boston-based Millstreet Capital Management, which loaned cash to Ayr Wellness, took over that company's vertically integrated medical cannabis permit in Virginia. In Parallel's case, SNDL took over the company after "an extensive marketing process... did not result in an acceptable third-party transaction," according to Monday's press release. The finalization of SNDL's takeover of Parallel, first announced in April, also follows the closure of two Surterra Wellness cultivation facilities in Florida, according to a July 21 missive from Parallel Florida to state officials. Sometime this past month, Parallel shuttered cultivation operations in Wimauma and Lakeland, where it had formerly employed 211 people, the company said in a federally mandated Worker Adjustment and Retraining (WARN) Act notice. Wrigley took over as CEO of Surterra Wellness in 2018. The company rebranded to Parallel and quickly embarked on an ambitious expansion plan. However, Wrigley stepped down as CEO in 2021 after a plan to take the company public at a $1.9 billion valuation via a special acquisition company (SPAC) fell apart. Wrigley was later sued by his former investors. And landlords across the country began filing suits for unpaid rent. What's the largest cannabis company in the world? For now, SNDL has indirect majority control of the former Parallel assets through its affiliate SunStream Bancorp, which also took over troubled Michigan operator Skymint. It plans to keep the adult-use cannabis operations in Michigan "deconsolidated" to comply with Nasdaq requirements, according to Monday's announcement. That still makes SNDL "one of the first" companies listed on Nasdaq to have U.S.-based cannabis operations. Get connected.
Parallel, owner of Surterra Wellness dispensary chain, is permanently closing its two Florida facilities with 211 jobs to go. Parallel, the cannabis company behind the Surterra Wellness dispensary chain, is permanently closing its two Florida facilities, eliminating 211 jobs. The closures affect operations at 2324 W. Lake Drive in Wimauma and 3516 Hamilton Road in Lakeland, according to a Worker Adjustment and Retraining Notification (WARN), reviewed by TheStreet. Parallel said the layoffs began on July 6 or during the 14-day period that followed. Employees were placed on paid administrative leave beginning July 6 and were expected to continue receiving their regular compensation and benefits through their respective termination dates without being required to report to work. At the Wimauma facility, affected positions include cultivation technicians, production technicians, processing technicians, laboratory workers, packaging employees, and supervisors overseeing extraction and refinement. Among the largest groups affected are 43 Production Technician I employees, 27 cultivation technicians, 12 production team leads, and 11 Processing Technician II workers. At the Lakeland facility, the cuts include 22 cultivation technicians, 5 cultivation team leads, and employees working in harvesting, pest management, environmental services, research and development, and facility operations. Parallel is a multi-state cannabis business with operations spanning across multiple stages of the industry, from cultivation and manufacturing through retail. The company currently lists Surterra Wellness as its Florida retail brand, operating 45 Surterra stores in the state. Page 1 / 4 Get connected.
Parallel closes 2 Florida cannabis facilities comprising 330K square feet; lays off 211 workers. Parallel, the parent company of the Surterra Wellness retail brand, closed the cultivation and processing facilities in the Tampa Bay area. July 24, 2026 One of the largest medical cannabis companies in Florida closed its two cultivation and processing facilities and laid off 211 workers this month in the Tampa Bay area. Parallel Florida LLC, the corporate parent company of Surterra Wellness, which operates 44 dispensaries across the Sunshine State, filed a Worker Adjustment and Retraining Notification (WARN) with the Florida Department of Commerce on July 21, notifying government officials of the company's layoffs during a 14-day period that began on July 6. Robin DeBaise, head of people and culture at Parallel, said that the company does not plan to reopen its facilities at 2324 W. Lake Drive in Wimauma and 3516 Hamilton Road in Lakeland. These two facilities comprise more than 330,000 square feet of operational greenhouse cultivation space, according to a September 2023 U.S. Securities and Exchange Commission (SEC) filing. The 157 affected employees at the Wimauma facility include 43 production technicians and 27 cultivation technicians, according to the notice. The 54 impacted workers at the Lakeland facility include 22 cultivation technicians. The workers don't have union representation, DeBaise said. "The affected employees will experience a permanent employment loss, and both facilities will be permanently closed," DeBaise wrote in the notice. "Information about the [Florida] Rapid Response Program was provided to all affected employees along with their WARN notification materials to ensure they were aware of the assistance and reemployment resources available to them." William "Beau" Wrigley Jr., the billionaire heir of the Wrigley chewing gum brand, took over Surterra Wellness in 2018, before the company restructured under Parallel in 2019 and expanded beyond Florida, including Pennsylvania, Massachusetts, Nevada and Texas. Wrigley invested nearly $200 million in Parallel, the Tampa Bay Business Journal reported. Some of Parallel's new endeavors, such as those in Pennsylvania, didn't last long. The company exited the commonwealth's medical market in 2023 as it faced allegations of $5.8 million in unpaid rent and other fees. In March 2020, Innovative Industrial Properties Inc. (IIP), a real estate investment trust (REIT) in the cannabis space, acquired the Wimauma, Fla., facility from Parallel for $35.3 million and entered into a long-term lease agreement that allowed the company to continue its operations there. At that time, the Wimauma facility comprised approximately 373,000 square feet of industrial and greenhouse space. Parallel was expected to complete additional tenant improvements for the property, for which IIP had agreed to provide up to $8.2 million in reimbursements. "We are thrilled to partner with IIP on this transaction, which enables Parallel to unlock previously untapped sources of growth capital from our real estate holdings to help drive our continued expansion in Florida as well as in other markets," Wrigley said at the time. In September 2020, IIP also acquired the Lakeland, Fla., facility for $19.6 million under a similar long-term lease agreement with Parallel. The property consisted of roughly 65,000 square feet of industrial and greenhouse cultivation and production space at the time of the transaction. IIP agreed to fund Parallel's 155,000-square-foot expansion project there for $36.8 million, for a total property investment of $56.4 million. After Florida's medical cannabis program expanded to flower sales in 2019, that latter IIP-Parallel deal came on the heels of the state's Office of Medical Marijuana Use (OMMU) authorizing edible product sales to Florida's then-410,000 qualified patients, as it became what many companies viewed as the most attractive limited-license medical market in the nation. Nearly six years later, Florida's medical cannabis market now includes more than 937,000 qualified patients actively registered in the program, according to OMMU. In February 2021, Parallel announced a $1.9 billion merger agreement with Ceres Acquisition Corp. - a special purpose acquisition corporation (SPAC) - to create a publicly traded wellbeing company; however, the companies mutually terminated the deal in September 2021, with Reuters reporting at the time that anonymous sources said "several investors had lost confidence in Parallel's ability to deliver" on financial projections under the agreement. In addition, Parallel had also entered a $100 million agreement in April 2021 to acquire Windy City Cannabis, a deal that included six dispensaries in Illinois, but that merger also failed. In November 2021, Wrigley resigned as Parallel's CEO. In March 2022, investors sued Parallel in federal court, claiming Wrigley convinced them to invest in a simple agreement for future equity issued by Parallel in connection with the terminated Ceres merger under what they called a securities fraud scheme. In June 2026, Law360 reported that Wrigley and a group of former Parallel executives reached a settlement to end the claims that he lied about share prices to lure their investments. Following Wrigley's 2021 resignation, Parallel began restructuring in September 2023, which included a foreclosure agreement for certain of the company's operations in Florida, Massachusetts, Texas and Nevada that were pledged as collateral under its existing debt. Your Cannabis Business Success Starts Here! 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A mature businessman using a laptop in a modern office gettyIn a community where only 4% of business owners are in cannabis, something needed to be done to level the playing field for minority entrepreneurs and advance diversity: Enter the Black CannaBusiness CEO Intensive Program.Sponsored by Parallel, a multistate cannabis operator headquartered in Austin and overseen and facilitated by Black CannaBusiness, a social equity-focused organization, the free six-week executive program features virtual and in-person workshops and training sessions. Courses run the gamut of topics ranging from risk management and leadership to finance and marketing/sales.Since its debut on (auspiciously enough) April 20, 20222 in Boston, the program has travelled to several major cities that include Chicago, Denver, Tampa and Pittsburgh. Last week, the program began its latest session in Austin.Fifteen entrepreneurs were chosen to be in the Austin class; however according to a spokesperson, some classes have been as large as thirty. BCB has worked with over 100 minority entrepreneurs to date.Participants in the current Austin session Honored PhotographyProgram co-founder and instructor Brandon Wyatt said a key component of this program is community building, which is central to success in the cannabis industry.“No business can survive in isolation," said Wyatt, a business attorney who's also an avid black cannabis advocate and operator. "Through our BCB Mastermind experience, participants are able to reestablish the vital business ecosystems and community trust, which has been intentionally altered by the ‘war on drugs.'"In addition to Wyatt, the program's other co-founder and instructor is Todd Hughes, a serial entrepreneur and community organizer.“A business education tailored for cannabis executives of color is impactful because it is culturally competent," said Hughes. "BCB facilitators of color lead the program and CEO participants get the chance to network with other entrepreneurs of color
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We're working on gathering enough insights on this company, check back soon!
Industries
Company Size
201-500
Company Stage
Debt Financing
Total Funding
$259.6M
Headquarters
Atlanta, GA
Founded
2014
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs