Overview

LocalEdge is a digital marketing service from Hearst Media Services that helps local businesses reach their target customers online. It offers a suite of advertising products including social media management, local SEO, review generation, and marketing analytics, with a performance-based model aimed at delivering cost-effective leads. The product set works by optimizing a business’s local online presence and running targeted campaigns across social channels, search, and review platforms to attract the right customers while tracking results through analytics. What sets LocalEdge apart is its scale as part of Hearst Media Services and its focus on local markets across the United States, serving a broad range of clients from small shops to larger enterprises with a goal of improving marketing ROI. The overarching goal is to help local businesses grow by increasing visibility and generating measurable, cost-efficient leads through local-focused digital marketing.