Lockwood Publishing

Lockwood Publishing

British mobile 3D social metaverse developer

Overview

Lockwood Publishing is a British independent mobile game developer behind Avakin Life, a 3D social metaverse. Avakin Life lets players create 3D avatars, customize personal apartments, and socialize across virtual locations, using a free-to-play model with in-app purchases of clothing, furniture, and other items in virtual currencies like Avacoins and Crowns. The platform combines user-generated content, fashion, virtual real estate, and events to build a social world on mobile. Its differentiators include its shift from PlayStation Home projects to self-published mobile experiences, a large-scale digital economy, and age-verification to create safer, age-gated spaces; the goal is to grow a global, active community and sustain revenue through virtual goods.

About Lockwood Publishing

Simplify's Rating
Why Lockwood Publishing is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

VR & AR

Consumer Software

Entertainment

Gaming

Company Size

51-200

Company Stage

Series A

Total Funding

$25M

Headquarters

Nottingham, United Kingdom

Founded

2009

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Simplify's Take

What believers are saying

  • Steam launch broadened distribution beyond mobile, reaching PC players worldwide on May 27, 2026.
  • Recent Steam reviews improved to 47% positive over 30 days, up from 63% overall.
  • Google Play shows 3.9 stars across 3.41 million reviews, signaling durable scale.

What critics are saying

  • Steam reviews remain Mixed at 63% positive, exposing product dissatisfaction after launch.
  • Notebookcheck flagged clunky mouse-first controls and mid-load crashes on May 29, 2026.
  • Lockwood depends on Avakin Life alone; a reputation collapse would threaten the company.

What makes Lockwood Publishing unique

  • Avakin Life spans mobile and Steam, with cross-platform progression since May 27, 2026.
  • Lockwood owns a decade-old social world with 200 million registered users.
  • Its avatar fashion, apartments, and live events create switching costs.

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Funding

Total Funding

$25M

Above

Industry Average

Funded Over

1 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$25M
Lockwood Publishing
$30M
Kalshi

Benefits

Pension Plan

Life Assurance

Remote Work Options

Training Programs

Employee Assistance Programme

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Steel Media Ltd
May 27th, 2026
Avakin Life launches on Steam on may 27th, 2026.

Avakin Life launches on Steam on may 27th, 2026. May 27th, 2026 - 02:00pm Following its Early Access debut, Lockwood Publishing has launched Avakin Life on Steam worldwide today, bringing one of the world's largest social simulation experiences to PC players worldwide. Already a huge hit on mobile with more than 200 million registered users and over 500 million downloads worldwide, Avakin Life's official Steam launch marks the next major milestone for the long-running social platform, opening the doors for players to experience Avakin's expansive virtual world on PC. The Steam launch builds on the momentum generated during the game's successful Early Access, where players embraced the opportunity to explore Avakin Life's immersive social spaces, customisation systems, fashion experiences and live events in a new way. Halli Bjornsson, CEO at Lockwood Publishing, said: "We've seen an incredible response from both our existing community and new PC players during Early Access. Launching officially on Steam is an exciting step forward for Avakin Life as we continue expanding the platform and creating more ways for players to connect, express themselves and socialise across devices." Initially launched as a mobile game, Avakin Life has evolved into one of the most recognisable social and lifestyle platforms in gaming, known for its engaged global community, comprehensive avatar customisation, virtual fashion collaborations, interactive social spaces and entertainment-led engagement. The Steam version delivers the full Avakin Life experience with enhanced accessibility for PC audiences, including cross-platform progression and access to the same vibrant mobile community. Players can: * Create and customise unique avatars. * Explore hundreds of social destinations. * Decorate personal apartments and spaces. * Participate in themed events and seasonal content. * Connect and socialise with millions of players worldwide. * Discover new fashion, music and entertainment experiences. The Steam launch also supports Lockwood Publishing's broader vision for Avakin Life, as an evolving social entertainment platform, with continued updates, new content drops and expanded creator-driven experiences planned throughout 2026. The launch comes during a period of ongoing growth for the title, as Avakin Life strengthens its position within the social gaming and metaverse-adjacent space by reaching new audiences beyond mobile. Avakin Life is now available on Steam.

VentureBeat
Oct 10th, 2023
Lockwood Publishing Pushes Digital Fashion With New Codes Event

GamesBeat Next unites gaming industry leaders for exceptional content, networking, and deal-making opportunities. Join us on Oct 23-24 in San Francisco.  Register NowLockwood Publishing, the British metaverse game company behind Avakin Life, is sponsoring the New Codes digital fashion summit. That comes just after Lockwood‘s support for PlanetPlay, which in turn is supporting projects such as eco-friendly stoves for the developing world.New Codes is a digital fashion event focused on new horizons in fashion innovation. The two-day summit will take place on October 30 to October 31 at the Royal Institution in London’s Mayfair. It’s part of a series of partnerships Lockwood is creating to expand its user base. And it’s a sign that the idea of the metaverse lives on in fashion even though the metaverse hype has died down.Avakin Life is celebrating its tenth year as a live “mobile metaverse” in December, has garnered a global community of over 200 million downloads and 1.3 million daily active users

Steel Media Ltd
Sep 14th, 2023
PlanetPlay and Lockwood Publishing collaborate for an eco-friendly metaverse

Social and environmental impact platform PlanetPlay has announced a new collaboration with Lockwood Publishing, creator of mobile metaverse platform Avakin Life.

Steel Media Ltd
Mar 17th, 2022
Lockwood Publishing Ltd launches #BreakTheBias in Avakin Life

To celebrate International Women’s Day, Lockwood Publishing launched #BreakTheBias in Avakin Life to allow users to purchase exclusive in-game avatar poses.

GamesIndustry.biz
Mar 17th, 2022
Lockwood Publishing Ltd expands offices to Cambridge, England, United Kingdom

Lockwood Publishing has opened a new office in Cambridge, tapping into another key hub for UK talent.

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