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Lockwood Publishing is a British independent mobile game developer behind Avakin Life, a 3D social metaverse. Avakin Life lets players create 3D avatars, customize personal apartments, and socialize across virtual locations, using a free-to-play model with in-app purchases of clothing, furniture, and other items in virtual currencies like Avacoins and Crowns. The platform combines user-generated content, fashion, virtual real estate, and events to build a social world on mobile. Its differentiators include its shift from PlayStation Home projects to self-published mobile experiences, a large-scale digital economy, and age-verification to create safer, age-gated spaces; the goal is to grow a global, active community and sustain revenue through virtual goods.
Industries
VR & AR
Consumer Software
Entertainment
Gaming
Company Size
51-200
Company Stage
Series A
Total Funding
$25M
Headquarters
Nottingham, United Kingdom
Founded
2009
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Total Funding
$25M
Above
Industry Average
Funded Over
1 Rounds
Industry standards
Pension Plan
Life Assurance
Remote Work Options
Training Programs
Employee Assistance Programme
Avakin Life launches on Steam on may 27th, 2026. May 27th, 2026 - 02:00pm Following its Early Access debut, Lockwood Publishing has launched Avakin Life on Steam worldwide today, bringing one of the world's largest social simulation experiences to PC players worldwide. Already a huge hit on mobile with more than 200 million registered users and over 500 million downloads worldwide, Avakin Life's official Steam launch marks the next major milestone for the long-running social platform, opening the doors for players to experience Avakin's expansive virtual world on PC. The Steam launch builds on the momentum generated during the game's successful Early Access, where players embraced the opportunity to explore Avakin Life's immersive social spaces, customisation systems, fashion experiences and live events in a new way. Halli Bjornsson, CEO at Lockwood Publishing, said: "We've seen an incredible response from both our existing community and new PC players during Early Access. Launching officially on Steam is an exciting step forward for Avakin Life as we continue expanding the platform and creating more ways for players to connect, express themselves and socialise across devices." Initially launched as a mobile game, Avakin Life has evolved into one of the most recognisable social and lifestyle platforms in gaming, known for its engaged global community, comprehensive avatar customisation, virtual fashion collaborations, interactive social spaces and entertainment-led engagement. The Steam version delivers the full Avakin Life experience with enhanced accessibility for PC audiences, including cross-platform progression and access to the same vibrant mobile community. Players can: * Create and customise unique avatars. * Explore hundreds of social destinations. * Decorate personal apartments and spaces. * Participate in themed events and seasonal content. * Connect and socialise with millions of players worldwide. * Discover new fashion, music and entertainment experiences. The Steam launch also supports Lockwood Publishing's broader vision for Avakin Life, as an evolving social entertainment platform, with continued updates, new content drops and expanded creator-driven experiences planned throughout 2026. The launch comes during a period of ongoing growth for the title, as Avakin Life strengthens its position within the social gaming and metaverse-adjacent space by reaching new audiences beyond mobile. Avakin Life is now available on Steam.
GamesBeat Next unites gaming industry leaders for exceptional content, networking, and deal-making opportunities. Join us on Oct 23-24 in San Francisco. Register NowLockwood Publishing, the British metaverse game company behind Avakin Life, is sponsoring the New Codes digital fashion summit. That comes just after Lockwood‘s support for PlanetPlay, which in turn is supporting projects such as eco-friendly stoves for the developing world.New Codes is a digital fashion event focused on new horizons in fashion innovation. The two-day summit will take place on October 30 to October 31 at the Royal Institution in London’s Mayfair. It’s part of a series of partnerships Lockwood is creating to expand its user base. And it’s a sign that the idea of the metaverse lives on in fashion even though the metaverse hype has died down.Avakin Life is celebrating its tenth year as a live “mobile metaverse” in December, has garnered a global community of over 200 million downloads and 1.3 million daily active users
Social and environmental impact platform PlanetPlay has announced a new collaboration with Lockwood Publishing, creator of mobile metaverse platform Avakin Life.
To celebrate International Women’s Day, Lockwood Publishing launched #BreakTheBias in Avakin Life to allow users to purchase exclusive in-game avatar poses.
Lockwood Publishing has opened a new office in Cambridge, tapping into another key hub for UK talent.
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Industries
VR & AR
Consumer Software
Entertainment
Gaming
Company Size
51-200
Company Stage
Series A
Total Funding
$25M
Headquarters
Nottingham, United Kingdom
Founded
2009
Find jobs on Simplify and start your career today