Longbow Advantage

Longbow Advantage

Supply chain consulting plus WMS analytics

Overview

Longbow Advantage provides supply chain consulting and implementation services focused on WMS/LMS solutions from Blue Yonder, SAP, and Körber, alongside its own Rebus SaaS. Rebus is a cloud-based analytics platform that ingests data from WMS, LMS, and TMS to deliver real-time dashboards, AI-driven labor and inventory forecasting, warehouse mapping, and automated 3PL billing, and it works with multiple systems beyond a client’s core WMS. The company differentiates itself through a hands-on, operations-heavy team (over 65% with direct operational backgrounds) and a practical approach that harmonizes data across systems. Its goal is to help manufacturers, retailers, and logistics providers optimize warehouse and distribution operations through actionable insights and proactive decision-making.

About Longbow Advantage

Simplify's Rating
Why Longbow Advantage is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Enterprise Software

AI & Machine Learning

Company Size

51-200

Company Stage

Early VC

Total Funding

$730K

Headquarters

Montreal, Canada

Founded

2002

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Simplify's Take

What believers are saying

  • Legion and Rebus launched a January 20, 2026 partnership for warehouse labor optimization.
  • MODEX 2026 featured Rebus and Longbow at Booth C15588, signaling active go-to-market investment.
  • Longbow cited 25% WMS consulting growth in 2023 and continued 2024 Blue Yonder recognition.

What critics are saying

  • Blue Yonder concentration dominates revenue exposure; a partner program shift would crush pipeline quickly.
  • Rebus faces crowded warehouse SaaS competition from WMS vendors and workforce software incumbents.
  • A failed Rebus scale-up would leave Longbow a low-margin services shop, shrinking valuation multiple.

What makes Longbow Advantage unique

  • Longbow owned Blue Yonder WMS specialization for 25+ years, winning 2024 partner recognition.
  • Rebus unifies WMS, labor, automation, and inventory data into one warehouse intelligence layer.
  • Longbow blends consulting and software, letting services drive Rebus adoption and sticky implementations.

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Funding

Total Funding

$730k

Above

Industry Average

Funded Over

1 Rounds

Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Paid Vacation

Hybrid Work Options

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

-3%

1 year growth

-1%

2 year growth

3%
PR Newswire
Nov 2nd, 2023
Plantensive and Longbow Advantage Join Forces to Provide Expanded Blue Yonder Service Offerings

Plantensive and Longbow Advantage join forces to provide expanded Blue Yonder service offerings.

DC Velocity
Jul 18th, 2023
Longbow Advantage unveils new rebus® Platform product vision

Longbow Advantage unveils new rebus® Platform product vision.

Longbow Advantage
Jul 10th, 2023
Longbow Advantage announces 3rd Annual rebus® User Conference under The theme “digital Transformation for the Digital age”

Longbow Advantage announces 3rd Annual rebus® User Conference under The theme “digital Transformation for the Digital age”.

American Journal of Transportation
Jun 22nd, 2023
Longbow Advantage wins SupplyTech Breakthrough’s 2023 Warehouse Technology Innovation of the Year Award | AJOT.COM

Longbow Advantage, the industry-leading supply chain technology company behind The Rebus® Platform and the global leader in warehouse software and consulting, today announced that its Rebus® Labor Planning platform-agnostic warehouse labor planning solution for today and the future has won the “Warehouse Technology Innovation of the Year” award in Tech Breakthrough’s 2nd annual SupplyTech Breakthrough Awards.

EIN News
Mar 29th, 2022
Longbow Advantage, Inc. hired Todd Kolber on Mar 29th 22'.

MONTREAL, QUEBEC, CANADA, March 29, 2022 / EINPresswire.com / -- Longbow Advantage, the global leader in supply chain consulting and warehousing technologies, today announced the appointments of Todd Kolber as Chief Revenue Officer and Leigh Chesley as Chief Customer Officer.

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