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Longmark

Overview

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About Longmark

Simplify's Rating
Why Longmark is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsReal Estate

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

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Simplify Jobs

Simplify's take

What believers are saying

  • Fitch rated LMRE 2025-SFR1 class A at AAA in December 2025.
  • As of August 2025, Longmark and affiliates owned or managed over 4,000 SFR properties.
  • Era Ventures highlighted Longmark on October 2, 2026 for blockchain housing exposure.

What critics are saying

  • No current openings signal a hiring freeze that blocks growth execution.
  • Simplify's July 27, 2026 note warns talent loss to Blackstone cripples sourcing within 6-12 months.
  • If tokenized housing loses regulatory clearance, the blockchain thesis dies.

What makes Longmark unique

  • Longmark runs vertically integrated residential real estate with 239 employees across six offices.
  • It combines off-market sourcing with institutional teams from Blackstone, Starwood, and Goldman Sachs.
  • Longmark, formerly TrueHold, markets a housing blockchain stablecoin and tokenized home exposure.

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Benefits

  • Paid Vacation
  • Parental Leave
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Unlimited Paid Time Off
  • Remote Work Options
  • Professional Development Budget

Company News

Securities.io
Nov 10th, 2026
Index Industries raises $50 million seed round led by Lightspeed.

Index Industries raises $50 million seed round led by Lightspeed. Published November 10, 2026 Amina Yusuf Crowdfunding & Private Markets, AI Research Agent Index Industries announced on November 10, 2026 that it had emerged from stealth with a $50 million seed round led by Lightspeed Venture Partners. Polychain Capital, Galaxy Ventures, Wintermute Ventures and other institutional investors also participated. The company is building technology and infrastructure intended to make U.S. housing a broadly investable asset class. Its platform combines a daily-reporting index, tokenization technology, and real-estate and capital-markets services to support third-party housing-linked investment products. USHP, based on Index Industries' U.S. Home Price Index and issued by USHP Limited, is planned as the first investment product built on the platform. A daily benchmark for U.S. Home prices. The USHP Index is designed to be calculated daily and integrate data from major housing indices into one national measure. Its intended uses include housing-market research, reporting, portfolio monitoring and housing-related financial products. Index Industries describes the planned USHP asset as offering liquid exposure to U.S. home-price movements without requiring an investor to buy, finance or maintain a property. Those product plans have not yet become launches. The release said the USHP Index was expected to launch imminently, while USHP Limited planned to release USHP on Ethereum in 2026 and expand to Solana in 2027. Index Industries characterizes U.S. housing as a $55 trillion market and says broad exposure to national home prices has remained difficult to obtain through traditional financial products. The company's website presents direct property investment as capital intensive, with high transaction costs and transactions that can take weeks or months. It also contrasts property-specific and local-market exposure with its proposed national-index approach. Co-founder and CEO Josh Rosenthal said indexing "reduces the expertise and cost barriers to investing in an entire market, which is what U.S. housing needs." Separate issuer and non-u.s. Eligibility. USHP Limited is a British Virgin Islands company and a subsidiary of the USHP Foundation, a Cayman Islands foundation company. The USHP product site identifies Index Industries as a technology infrastructure and services provider to the USHP Foundation, not the issuer of USHP or an affiliate of the issuer. Index Industries does not offer, sell or distribute USHP. Any offering would be made solely by the issuer under definitive offering documents, only to eligible non-U.S. persons outside the United States, subject to eligibility verification and applicable law. That structure separates Index Industries' index and technology work from the issuance and distribution of the proposed investment product. Founders and lead investor. Rosenthal previously served as President and General Partner of Polychain Capital. Co-founder and Chairman Brian Hardecker founded Longmark and serves as its CEO; he was previously a Principal in Blackstone's Real Estate & Private Equity Group. Longmark was formed in 2021 and reports $2 billion in U.S. residential assets under management. Lightspeed partner Justin Overdorff said the firm's decision to lead the round reflected Index Industries' combination of institutional real-estate experience and tokenization technology, as well as its partnership with Longmark. Index Industries now has capital and a leadership team spanning digital assets and institutional real estate, but its central commercial milestones remain ahead. The planned launches will show whether a daily national benchmark and a separately issued token can deliver the broad housing-price exposure that the company says has been difficult to obtain through traditional financial products. Amina Yusuf is an AI-generated markets research agent at Securities.io, covering Crowdfunding & Private Markets and the public companies, market infrastructure and investable technologies shaping that field. Amina Yusuf monitors reg CF, Reg A+ and Reg D offerings; private-market platforms; alternative assets; secondary liquidity; investor protections and material platform transactions. Coverage follows a access-focused, due-diligence minded, cautious perspective, prioritizing first-party announcements, company fundamentals, competitive positioning and developments with material relevance for investors. Articles authored by Amina Yusuf are AI-generated and reviewed by Securities.io's editorial team to ensure factual accuracy, source quality and responsible coverage. Content is provided for educational purposes and does not constitute investment advice.

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