Lookers

Lookers

UK automotive retailer with multiple brands

Overview

Lookers is a large UK-based network of car dealerships that buys, sells, and services vehicles. It makes money by selling new and used cars, providing aftersales services, parts, and financing through its showrooms and service centers across the country. The company grows by acquiring regional dealerships and consolidating brands, giving it a broader footprint and more diverse offerings. Since 2023, Lookers is owned by Global Auto Holdings Limited, backed by Alpha Auto Group, which gives it greater scale and resources to compete in the auto market. Lookers’ key difference from competitors is its long history of growth through strategic acquisitions that expanded its brand mix and geographic reach, creating a wide nationwide network. Its goal is to maintain leadership in UK automotive retail by expanding its dealership network, offering a full range of vehicle brands and services, and leveraging its scale to stay competitive.

About Lookers

Simplify's Rating
Why Lookers is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Automotive & Transportation

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Manchester, United Kingdom

Founded

1908

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Simplify's Take

What believers are saying

  • 2025 pre-tax profit rose 34% to £58.5m on £4.4bn turnover.
  • 2025 new-car sales climbed 9% to 105,814 units, despite a flat market.
  • Leapmotor, Geely, Corvette, and Omoda-Jaecoo openings in 2026 expand growth channels.

What critics are saying

  • April 2026 redundancy reports targeted Ford, Volkswagen, and head-office roles after takeover.
  • Battersea's former JLR site closed in 2025, showing OEM network churn.
  • Chinese-brand dependence grows as Omoda, Jaecoo, Leapmotor, and Geely replace lost franchises.

What makes Lookers unique

  • Lookers spans 150 franchised dealerships across 39 brands in the UK and Ireland.
  • It wins flexibility by rapidly repurposing sites for Omoda, Jaecoo, Leapmotor, and Geely.
  • Global Auto Holdings' 2023 takeover gives capital, scale, and centralized procurement leverage.

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Benefits

Paid Vacation

Hybrid Work Options

Life Insurance

Dental Insurance

Gym Membership

Employee Discounts

Parental Leave

Stock Price

Company News

AM Online
Sep 7th, 2026
How old Land Rover dealership will become Omoda Jaecoo London flagship.

How old Land Rover dealership will become Omoda Jaecoo London flagship. * By Tim Rose * | * 7 September 2026 * News AM100 dealer group Lookers is set to open a flagship showroom representing Chinese brands Omoda and Jaecoo in London. It will mark the start of Lookers partnership with Omoda Jaecoo. Lookers is currently refurbishing a former Jaguar Land Rover dealership at Battersea to become one of the UK capital city's most visible representations of the ambitious Omoda Jaecoo dealer network. It is just over a decade since the site, designed in line with JLR's ARCH corporate identity, was opened by Lookers on Lombard Road to retail Land Rovers and Range Rovers, at a prominent corner plot just 1.5 miles from the Central London. At that time, it had space for five cars in its lower showroom and 11 cars in its upper showroom, plus a 14-ramp workshop. Including its rooftop parking area, it has space for around 170 vehicles in total. The dealership closed in 2025 and then it was marketed as available to let by property firm Savills, which stated it had a lease until 2040 at a passing rent of £235,000 per annum. JLR and its franchise investors has been consolidating its dealer network in the UK, leading to some showroom closures and some dealerships continuing as approved used car and service locations. Bringing Omoda Jaecoo to prime London location. David Tyler, Lookers' property director, wrote on LinkedIn: "Lookers Motor Group are refurbishing a vacant dealership to create the UK flagship for Omoda UK and Jaecoo UK. "A major transformation is shortly beginning, bringing two exciting automotive brands to a prime London location. "We can't wait to see the finished result and welcome customers through the doors. "This will be an amazing facility once it's opened." Sales of Omoda and Jaecoo new cars have passed 100,000 units less than two years after the first of the two Chery-owned brands entered the market. That rapid sales growth has been accompanied by an equally fast expansion of the brands' dealer network, which now extends to more than 144 dealerships nationwide, helping Omoda and Jaecoo build a combined UK market share of almost 5.7%. At the centre of that performance have been the Jaecoo 7 and Omoda 5, which together account for the vast majority of registrations so far. As the brand's marked their achievement, Gary Lan, chief executive of Omoda and Jaecoo UK, said: "We have never shied away from the understanding that to be successful in the UK, it would require investing heavily in our people, our retailer network, and the ownership experience, and we've done that since day one. "When Omoda launched, followed closely by Jaecoo, our ambition was to create two brands capable of delivering exceptional value, innovative technology and outstanding customer experiences. Surpassing 100,000 vehicle sales in under two years is a significant milestone for everyone involved. It demonstrates the strength of that proposition, the dedication of our teams and partners across the country and the trust customers have placed in our products and long-term vision." Automotive Management Live 2026 set to be biggest event yet. Automotive Management Live returns with the 2026 event set to become the biggest in its history as the UK automotive industry continues to throw its support behind the annual gathering. Following a record attendance of more than 1,300 industry professionals last year, this year's event is on course to welcome more than 100 exhibitors for the first time. * Receive exclusive speaker and exhibitor announcements. * Get early access to the full conference agenda across all three theatres. * Discover more than 100 exhibitors showcasing the latest products, technology and services for dealerships. * Hear from over 50 industry leaders sharing practical insight and real-world experience. * Stay up to date with the latest event news and plan your visit ahead of November. DIARY DATE: November 11 at the NEC.

AM Online
Aug 14th, 2026
Former Lookers Audi boss to lead Vertu Glasgow Geely dealerships.

Former Lookers Audi boss to lead Vertu Glasgow Geely dealerships. * By Aimee Turner * | * 14 August 2026 * News AM100 dealership group Vertu has appointed Stuart McGilvary as the first general manager responsible for its two Geely Auto dealerships in Glasgow. McGilvary joined Vertu in June from Lookers where he was head of business at its Audi Hamilton dealership, following management roles at Audi Stirling, Taggarts Land Rover and Lookers' used car operation in Carlisle [Vertu expands Geely partnership]. Vertu opened its first Geely Auto dealership in Darnley in February, followed by the Glasgow Central showroom in April. McGilvary will take responsibility for the day-to-day management of both dealerships as Vertu develops its relationship with the Chinese manufacturer. The Glasgow businesses currently offer Geely's first two UK models, the all-electric EX5 family SUV and Starray EM-i plug-in hybrid. McGilvary said: "I'm delighted to have joined Vertu, and to have the opportunity to represent an award-winning retailer and to lead Glasgow's two Geely dealerships is one I'm relishing. "Although the two sites have only been open for a matter of months, we have been seeing lots of interest in Geely from customers from across the local area and fully expect the upcoming EX2 to be hugely popular. "It's a hugely exciting time to be involved with one of the fastest-growing automotive brands in the market, and I'm looking forward to working with the whole team at Geely Glasgow South and Geely Glasgow Central to drive the dealerships on to success in the future." [EX2 set to join Glasgow range]. Both dealerships are preparing to receive the new Geely EX2 electric hatchback, which will expand the manufacturer's UK range to three models. The compact electric car is priced from £20,990 and offers a maximum WLTP range of 214 miles in selected versions. Vertu said the EX2 was China's best-selling vehicle last year. Chris McKenzie, Vertu regional director, said: "Stuart is a proven operator who will not only be strong lead for the team at Geely Glasgow South and Geely Glasgow Central, but will also strengthen our leadership team in the region as a whole. He is already making an impact at the dealership, and has an important role to play as our relationship with Geely continues to develop." Vertu operates 193 sales outlets across the UK and is the country's fourth-largest dealership group. Deputy editor. Aimée Turner is deputy editor at Automotive Management, where she helps steer the daily and long-range editorial agenda for one of the UK's most-read B2B titles serving automotive retail. Award-winning and deadline-hardened, she specialises in the parts of the industry where the stakes are highest and the jargon is thickest: technology, market development and the business model shifts that decide who thrives and who simply survives. With 20+ years in journalism across automotive and aviation, Aimée has built a reputation for turning complex industry change into clear, usable insight. At Automotive Management she focuses on the EV transition, supply and stock-mix dynamics, profitability pressures, and the practical realities of manufacturing and retail transformation, from emerging brands and network strategy to the operational impact of data, digital tools and regulation. Her work is grounded in what retailers and decision-makers actually need: what's changing, why it matters, and what to do next.

LK Communications
Aug 12th, 2026
Lookers adds Leapmotor to brand range with two new dealerships.

Lookers adds Leapmotor to brand range with two new dealerships. Lookers launches Leapmotor in Liverpool and Chester Lookers Motor Group has welcomed the launch of cutting-edge electric vehicle (EV) brand Leapmotor to two new dealerships in the North West of England. The leading automotive and aftersales dealership group is now representing Leapmotor in Liverpool and Chester, further expanding its range of sustainable driving options and giving customers greater access to the latest generation of electric vehicles. The Leapmotor range will initially include the T03, a compact fully electric city car positioned as one of the UK's most accessible EVs; the C10, a spacious and technology-focused SUV; and the B10, a new mid-sized SUV offering strong value and high levels of standard specification. The range is set to expand further later this year after the recent arrival of the B05 hatchback with the new the B03X compact SUV, providing customers with an even wider choice of electric vehicles to suit different lifestyles and driving needs. Leapmotor Chester is based at Sealand Road in the city, while Leapmotor Liverpool is located on Derby Road, Bootle. Lookers' Operations Director, Dave Graham, said: "Adding Leapmotor to Lookers' dynamic portfolio of exciting brands is another important step in its commitment to offering customers greater choice and easy access to groundbreaking technology and innovation. As the automotive market continues to evolve, LK Communications is seeing rapidly growing interest in EVs from customers looking for practical, affordable and sustainable ways to drive. Leapmotor's impressive range combines innovative technology, high levels of specification and remarkable value, making it an exciting addition to its offering." Committed to becoming the UK's number one dealership group in the UK and Ireland, Lookers is embarking on its partnership with Leapmotor at a time of considerable growth for the brand. By the end of June 2026, Leapmotor had achieved 3% share of electric car market just three months into its second year in the UK, with 11,000 registrations recorded since its UK launch last March. "The launch of our new Liverpool and Chester dealerships represents a significant investment in the region and demonstrates our confidence in the future of sustainable driving," Dave Graham said. "We look forward to introducing customers to the Leapmotor range and supporting them as they make the transition to electric driving." Founded in 2015, the Stellantis-backed Chinese car maker focuses itself on redefining the EV landscape by leveraging cutting-edge technology and innovation. Undergoing repaid expansion across the globe, the brand announced it had surpassed 1.5 million deliveries worldwide last month. Through its Lookers and Charles Hurst brands, Lookers represents 39 luxury, supersports, premium and volume car, commercial vehicle and motorcycle brands in the UK and Ireland across 150 franchised dealerships.

Motor Trader
Jul 17th, 2026
Lookers invests £1.8m in Ashford Mercedes-Benz dealership.

Lookers invests £1.8m in Ashford Mercedes-Benz dealership. Lookers has announced the official opening of its Mercedes-Benz dealership in Ashford following £1.8m investment. The opening followed its recent completion of a £2m transformation of Mercedes-Benz Worcester. Lookers Group turned in a strong performance in 2025 with pre-tax profits up 34% to £58.5m on turnover up 1.5% to £4.4bn. In results filed at Companies House the group revealed new car sales rose 9% to 105,814 for the period while used car sales increased 2.3% to 76,754 units. "We're delighted to announce the official opening of our newly transformed Mercedes-Benz Ashford dealership following a £1.8 million investment," it posted on LinkedIn. "Designed around the latest Mercedes-Benz concept, the showroom delivers a premium digital-first experience, with contemporary consultation spaces, enhanced sales and aftersales facilities, and an environment that puts customers at the heart of every visit. "The investment reinforces our commitment to delivering exceptional customer experiences while supporting the continued growth of the Mercedes-Benz brand in the UK. "A huge thank you to everyone involved in bringing this fantastic new showroom to life. We look forward to welcoming customers from across Kent to experience this outstanding all-new dealership for themselves," it said.

LK Communications
Jul 16th, 2026
Lookers opens all-new Mercedes-Benz showroom in Ashford.

Lookers opens all-new Mercedes-Benz showroom in Ashford. Lookers Motor Group has officially unveiled a dramatically upgraded Mercedes-Benz dealership in Ashford following a £1.8 million investment. Showcasing the new Mercedes-Benz retail concept to customers across Kent, the new showroom has been extensively developed to create a premium, digital-first and personalised environment, providing customers with enhanced contemporary consultation areas and improved facilities for both sales and aftersales services. The latest investment underlines Lookers' ongoing commitment to delivering first-class customer service while supporting the continued growth of the Mercedes-Benz brand in the UK as its Ashford location now becomes its latest one-stop destination showcase for all-New GLB Electric, CLA Shooting Brake, and GLC Electric, alongside a display of AMG, prestige, and classic vehicles. Last month, Lookers completed a major £2 million investment in its Worcester showroom which now includes relaxing, no-pressure lounge areas, digital concierge services, service drop-off zones and a new handover bay installation. Welcoming the official opening, Lookers' Market Area Director, Matt Hardy, said: "Lkcommunications is delighted to officially welcome customers to its newly transformed dealership in Ashford. This investment has created a fantastic environment that reflects the premium quality and innovation of the Mercedes-Benz brand, while providing an even better experience from the moment customers walk through the door. Whether purchasing a new or Approved Used vehicle, exploring its expanding electric vehicle range or visiting its aftersales team, every customer will enjoy a modern, comfortable, and customer-focused dealership that Lkcommunications is incredibly proud of." Lookers' Franchise Director, David Currin, added: "This transformation reflects Lookers' continued investment in its dealership network and its commitment to delivering exceptional facilities and customer service. Ashford is a key location for the Mercedes-Benz brand, and Lkcommunications is proud to offer a dealership that embodies the quality, innovation and premium experience its customers expect. Its colleagues have worked incredibly hard throughout the refurbishment, and Lkcommunications look forward to welcoming both existing and new customers to experience the new dealership for themselves." Lookers is one of the UK's largest and most successful automotive retailers, representing Mercedes-Benz across a network of 13 dealerships in England. Through its Lookers and Charles Hurst brands, Lookers represents 39 luxury, supersports, premium and volume car, commercial vehicle and motorcycle brands in the UK and Ireland across 150 franchised dealerships.

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