Lookers opens all-new Mercedes-Benz showroom in Ashford. Lookers Motor Group has officially unveiled a dramatically upgraded Mercedes-Benz dealership in Ashford following a £1.8 million investment. Showcasing the new Mercedes-Benz retail concept to customers across Kent, the new showroom has been extensively developed to create a premium, digital-first and personalised environment, providing customers with enhanced contemporary consultation areas and improved facilities for both sales and aftersales services. The latest investment underlines Lookers' ongoing commitment to delivering first-class customer service while supporting the continued growth of the Mercedes-Benz brand in the UK as its Ashford location now becomes its latest one-stop destination showcase for all-New GLB Electric, CLA Shooting Brake, and GLC Electric, alongside a display of AMG, prestige, and classic vehicles. Last month, Lookers completed a major £2 million investment in its Worcester showroom which now includes relaxing, no-pressure lounge areas, digital concierge services, service drop-off zones and a new handover bay installation. Welcoming the official opening, Lookers' Market Area Director, Matt Hardy, said: "Lkcommunications is delighted to officially welcome customers to its newly transformed dealership in Ashford. This investment has created a fantastic environment that reflects the premium quality and innovation of the Mercedes-Benz brand, while providing an even better experience from the moment customers walk through the door. Whether purchasing a new or Approved Used vehicle, exploring its expanding electric vehicle range or visiting its aftersales team, every customer will enjoy a modern, comfortable, and customer-focused dealership that Lkcommunications is incredibly proud of." Lookers' Franchise Director, David Currin, added: "This transformation reflects Lookers' continued investment in its dealership network and its commitment to delivering exceptional facilities and customer service. Ashford is a key location for the Mercedes-Benz brand, and Lkcommunications is proud to offer a dealership that embodies the quality, innovation and premium experience its customers expect. Its colleagues have worked incredibly hard throughout the refurbishment, and Lkcommunications look forward to welcoming both existing and new customers to experience the new dealership for themselves." Lookers is one of the UK's largest and most successful automotive retailers, representing Mercedes-Benz across a network of 13 dealerships in England. Through its Lookers and Charles Hurst brands, Lookers represents 39 luxury, supersports, premium and volume car, commercial vehicle and motorcycle brands in the UK and Ireland across 150 franchised dealerships.

Lookers Motor Group takes on Corvette in Colchester. Lookers Motor Group has opened its long-trailed Corvette dealership in Colchester in a partnership with the American performance brand. The new Lookers Colchester dealership will serve customers across Essex and the East of England. Lookers recently celebrated its newest investment by welcoming more than 400 guests to mark Corvette's official arrival in Essex. Sam Wallis, market area general manager, said: "We're delighted to officially open our new Corvette dealership and to welcome so many guests to celebrate this milestone with us. "We've created a showroom that reflects the quality, heritage and performance of the Corvette brand, supported by a specialist team committed to delivering an exceptional customer experience, and we look forward to welcoming both lifelong Corvette enthusiasts and those discovering the brand for the first time." Phil Yelland, general sales manager, added: "The interest in the Corvette range has been exceptional, and we're excited to introduce more drivers across Essex and the East of England to the Stingray, E-Ray and Z06. Other dealers to take on Corvette include Clive Sutton for the London area and Arnold Clark for Glasgow and Altrincham.

Lookers puts CUPRA on show in Newcastle with new city dealership. Leading automotive group Lookers expands partnership with CUPRA with new showroom on Railway Street Leading motoring group Lookers has opened a new landmark CUPRA and SEAT dealership in Newcastle, unifying the iconic top-selling Spanish brands in new standalone facility as part of its latest investment in the city. One of Europe's fastest-growing all-electric brands, CUPRA is the premium performance brand of parent SEAT, both of which are owned by leading car maker Volkswagen. Located on Railway Street in Newcastle and just a few minutes' walk from the city centre, the new CUPRA dealership is the city's only official site and marks Lookers' fourth major investment in the CUPRA brand, adding to established sites in Stockport, Manchester and Belfast. Launched in 2018 as a standalone brand, CUPRA achieved record global sales last year, strengthening its position as one of the UK and Europe's fastest-growing automotive brands with more than 41,000 sold in the UK alone. Cupra's growth in 2025 was driven by the popularity of the Formentor crossover and the continued expansion of its electric vehicle lineup, with the brand surpassing 1 million total cars produced. Welcoming the new dealership to Newcastle, Lookers' Operations Director, Dave Graham, said: "One of the UK's best-selling car brands, CUPRA's new generation of hybrid and all-electric vehicles provide the perfect blend of style, sporty performance, choice and affordability and Lkcommunications is delighted to be further strengthening its partnership with this outstanding, game-changing brand to open a new dedicated dealership in Newcastle. "Lookers is continuing to invest in its future growth and in towns and cities across the UK and Ireland to deliver unrivalled choice and value in our mission to become the UK's number one dealership and this latest investment in our Newcastle network marks a significant milestone in our progress towards that goal." Lookers CUPRA offers a range of high-performance, electrified vehicles, including the Formentor crossover, Born electric hatchback, and Leon, featuring modern design and digital integration via the My CUPRA App. The brand focuses on combining performance with sustainability, with models like the VZ5, Terramar, and Tavascan available.