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Overview
Loti AI provides facial recognition-driven privacy protection to help individuals check whether their intimate images or videos have been shared online without consent. Users upload a photo of themselves, and the service searches the internet to identify any matches of their private media, sending alerts if it finds published content and offering help to remove it. The product is offered as an affordable, subscription-based service that prioritizes ease of use and rapid response to privacy breaches. Compared with broader cybersecurity or image search tools, Loti AI focuses specifically on non-consensual intimate media and the accompanying takedown support, rather than a general surveillance or advertising-driven model. The company aims to give individuals a simple, reliable way to protect their online image and reclaim control over their private media.
About Loti AI
Industries
Data & Analytics
Consumer Software
Cybersecurity
Company Size
51-200
Company Stage
Series A
Total Funding
$22.9M
Headquarters
Seattle, Washington
Founded
2022
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Simplify's Take
What believers are saying
- April 2026 Interchange targets AI licensing budgets, not just takedown spending.
- January and March 2026 Underscore Talent deals validate creator and agency demand.
- The $23 million total funding war chest supports hiring, partnerships, and scaling.
What critics are saying
- Meta, TikTok, Instagram, and Facebook control enforcement channels that Loti depends on.
- Resemble.ai, Vermillio, and Copytrack attack Loti's markets with broader or cheaper tooling.
- If deepfake demand cools or platforms block integrations, Loti's consumer takedown model stalls.
What makes Loti AI unique
- Loti's Watchtower combines facial, voice, and deepfake detection with automated takedowns.
- Interchange, launched April 30, 2026, adds consented AI licensing and compensation infrastructure.
- Underscore Talent partnership gives Loti agency-level distribution across global creator rosters.
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Funding
Total Funding
$22.9M
Meets
Industry Average
Funded Over
3 Rounds
Industry standards
Benefits
Remote Work Options
Growth & Insights and Company News
6 month growth
↑ 7%1 year growth
↑ 7%2 year growth
↑ 32%Loti AI has launched Interchange, a platform enabling consented and compensated use of digital likenesses and creative works in generative AI. The system allows individuals and rights holders to define permissions for how their voices, likenesses and content can be used in AI training, whilst automatically tracking usage and providing fair compensation. The platform integrates directly into AI ecosystems, shifting creators from reactive takedowns to proactive control. AI developers benefit by avoiding legal risks and gaining access to consented data with transparent revenue sharing. Founded in 2022, Loti AI specialises in digital likeness protection through voice and facial recognition technology. The company's monitoring service achieves 95% effectiveness in content takedowns within one day. Interchange aims to establish accountability in the generative AI industry whilst protecting creators' digital rights.
Loti AI has raised $6.65 million in seed funding led by FUSE and Bling Capital, with participation from Khosla Ventures, to enhance its digital likeness protection technology. The startup addresses the growing threat of unauthorised content abuse and deepfake technology targeting public figures. The company's AI-powered tools, Loti Watchtower and Loti Enforce, scan over 450 million digital assets daily across social media platforms to identify and eliminate impersonation and manipulated content. Loti achieves a 95% success rate in auto-takedown within 17 hours. Founder Luke Arrigoni reported a 40% increase in detected deepfakes last month alone. The funding will support expansion of Loti's offerings as demand grows for protection against sophisticated digital impersonation tactics threatening brand reputations.
Former Spotify Executive Joins Leader in Digital Likeness ProtectionSEATTLE, June 12, 2025 /PRNewswire/ -- Loti AI, the leader in likeness protection technology, today announced that it has appointed Brandon Bauman to Chief Strategy Officer.Bauman brings an extensive track record in strategy, partnerships, dealmaking, and legal leadership across media and technology to the executive team. His career spans representation of talent, rights holders, and distribution platforms, providing him with a unique and comprehensive perspective on the commercial dynamics and opportunities shaping the media and technology landscape. He also brings deep legal expertise in intellectual property, First Amendment issues, and the evolving regulatory landscape surrounding AI, likeness rights, and IP — all of which are critical to the future of content and creator ecosystems."We are thrilled to welcome Brandon to Loti as our Chief Strategy Officer. As we scale Loti's platform and expand our impact, his experience helping some of the world's most influential creators and companies navigate a rapidly evolving digital landscape will be invaluable," said Luke Arrigoni, founder and CEO of Loti. "Brandon brings a rare combination of legal acumen, commercial insight, and creator empathy that aligns perfectly with our mission to empower individuals to protect their likeness and identity online."Bauman joins Loti after eight years at Spotify, where he served as Global Head of Original Content and Creator Business & Legal Affairs. In this role, he was instrumental in transforming Spotify from a music streaming platform into a global content distribution powerhouse, expanding into podcasts, video, audiobooks, and long-form content
Loti AI, the leader in likeness protection technology, announces today the close of their $16.2M Series A funding led by Khosla Ventures with additional inve...
Loti AI, based in Seattle, WA, has secured a $16.2 million Series A funding round.
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About Loti AI
Industries
Data & Analytics
Consumer Software
Cybersecurity
Company Size
51-200
Company Stage
Series A
Total Funding
$22.9M
Headquarters
Seattle, Washington
Founded
2022
Loti AI is Hiring for 8 Jobs on Simplify!
Find jobs on Simplify and start your career today