Overview

Loula provides insurance administration services for doulas, especially those serving Medicaid clients in California. It acts as an intermediary between doulas and insurance companies, handling credentialing, claim submission, and payment collection so birth-support providers can focus on care. Doulas work as 1099 contractors, with Loula charging a service fee and delivering biweekly payments to ensure steady income. Unlike general billing platforms, Loula targets the doula market and Medicaid billing, offering end-to-end administration that reduces the regulatory and paperwork burden. The company aims to expand Medicaid-relevant doula billing to additional states and help doulas scale their practices while maintaining financial stability.