Love, Bonito

Love, Bonito

Direct-to-consumer women's fashion e-commerce

Overview

Love, Bonito designs and sells women's fashion online through lovebonito.com using a direct-to-consumer model. Its product line includes dresses, skirts, tops, and vests designed for comfort, style, and practicality for modern working women and fashion-conscious customers. The brand controls pricing and customer experience and emphasizes fit, design storytelling, and collections that highlight inspiration and women's empowerment. Its goal is to help women feel confident and empowered to pursue their dreams through thoughtfully designed clothing.

About Love, Bonito

Simplify's Rating
Why Love, Bonito is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Consumer Software

Social Impact

Design

Consumer Goods

Company Size

501-1,000

Company Stage

Series C

Total Funding

$63M

Headquarters

Singapore, Singapore

Founded

2010

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Simplify's Take

What believers are saying

  • April 2026 Thailand launch opened Bangkok locations at Central World, Central Ladprao, and Chidlom.
  • May 2026 reporting said 2024 revenue reached US$72.2 million and EBITDA broke even.
  • Management targets US$79 million revenue in 2026, helped by Hong Kong and Philippines growth.

What critics are saying

  • July 26, 2026 breach exposed names, birthdays, addresses, and partial card details.
  • PDPC investigation and a second breach since 2019 erode trust before holiday season.
  • A third breach or execution miss forces retrenchment or a buyer process by 2027.

What makes Love, Bonito unique

  • Love, Bonito designs for Asian women's fit, with 28 stores and online reach across Asia.
  • Its 2026 Thailand launch with Central Department Store Group proves regional omnichannel execution.
  • TrailBlazer collaboration with Asian American Girl Club reinforces community-led brand identity.

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Funding

Total Funding

$63M

Below

Industry Average

Funded Over

2 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Meet Average

Industry standards

$50M
$50M
Medium
$50M
Love, Bonito
$62M
SeatGeek
$100M
Oura

Benefits

Health Insurance

Dental Insurance

Performance Bonus

Employee Discounts

Remote Work Options

Training Programs

Parental Leave

Mental Health Support

Employee Referral Bonus

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

1%
DPEX Network
Jul 31st, 2026
Singapore-founded fashion brand Love, Bonito warns customers after website breach exposes personal data.

Singapore-founded fashion brand Love, Bonito warns customers after website breach exposes personal data. The incident is also under investigation by Singapore's Personal Data Protection Commission. SINGAPORE, July 31 - Fashion retailer Love, Bonito said some customers' personal data may have been exposed after a security vulnerability on its website allowed unauthorised access to account information. The regional womenswear brand said it identified and fixed the vulnerability on July 26, and has since launched investigations into the incident, Singapore-based news outlet CNA reported today. "We are continuing to audit and review our security measures, and will make further improvements as needed to prevent an incident of this nature from happening again," chief executive officer Dione Song was quoted as saying in an email to customers. The Singapore-founded company said the potentially affected information includes customers' names, dates of birth, email addresses, shipping addresses,... Third-Party Content Disclaimer Content displayed on this platform may include news articles, reports, and other materials aggregated from publicly available third-party sources through automated tools. Such content is not created, written, commissioned, or edited by Straits Interactive Pte Ltd or the Data Protection Excellence (DPEX) Network. While DPEX Network take reasonable steps to ensure responsible publication, DPEX Network do not independently verify all third-party information and make no representations as to its accuracy, completeness, or reliability. The views, findings, and statements expressed in third-party content belong solely to the original source and do not reflect the views of Straits Interactive Pte Ltd or the DPEX Network. If you believe any content is inaccurate, infringing, or should be removed, please contact DPEX Network at [email protected]. DPEX Network will review the matter and, where appropriate, take action in accordance with its internal policies.

Channel NewsAsia
Jul 31st, 2026
Fashion retailer Love, Bonito says customer data potentially exposed in security incident.

Fashion retailer Love, Bonito says customer data potentially exposed in security incident. The fashion retailer says names, contact details and partial payment information may have been exposed. New: You can now listen to articles. 31 Jul 2026 10:13AM (Updated: 31 Jul 2026 10:15AM) Add CNA as a trusted source to help Google better understand and surface our content in search results. Read a summary of this article on FAST. SINGAPORE: Fashion retailer Love, Bonito said that some customers' personal data may have been exposed after a security vulnerability on its website allowed unauthorised access to account information. In an email to customers on Thursday (Jul 30), CEO Dione Song said the company identified the vulnerability on Jul 26 and resolved it on the same day. Based on its investigations, the data that may have been affected includes customers' names, dates of birth, email addresses, shipping addresses, phone numbers and order history details. Partial payment information - such as card type, the last four digits of card numbers and expiry dates - may also have been affected for customers who used cards on the website. However, full credit card details were not exposed, the company said. "This information is processed and held directly by our payment processor - we do not have access to or store this information ourselves," Ms Song added. Following the incident, Love, Bonito said it had secured the affected systems, notified the relevant data protection authority and reported the matter to law enforcement. It is continuing to review its security measures. Apologising to customers, Ms Song said the company has since strengthened its internal safeguards to prevent a similar issue from recurring. "We are continuing to audit and review our security measures, and will make further improvements as needed to prevent an incident of this nature from happening again," she said. The retailer advised customers to remain vigilant against potential scams, warning that exposed personal details could be used to make phishing attempts appear more convincing. Customers were urged to be cautious of unsolicited calls, emails or messages, and to never share one-time passwords or verification codes. They were also advised to monitor their payment card activity and report any unauthorised transactions promptly. As an added precaution, the company suggested enabling two-factor authentication on payment cards and registering phone numbers with Singapore's Do Not Call Registry to reduce unsolicited communications. Love, Bonito said customers with queries can contact its support team via email. Love, Bonito was fined S$24,000 (US$18,700) in 2022 after more than 5,000 customers' personal data was accessed and stolen through malicious code on its e-commerce website. CNA has asked Love, Bonito about how many customers were affected by the latest incident. The Personal Data Protection Commission said it is investigating the incident. Related topics.

The Straits Times
Jul 30th, 2026
Love, Bonito customers' personal information possibly exposed in data breach.

Love, Bonito customers' personal information possibly exposed in data breach. Published Jul 30, 2026, 09:53 PM Updated Jul 30, 2026, 11:47 PM * Love, Bonito detected a security vulnerability on July 26, allowing unauthorised access to customer data including names, birth dates, contact and partial payment card details. * The company fixed the issue the same day, informed affected customers, and is cooperating with authorities while enhancing cybersecurity measures. * Customers are urged to watch for phishing, protect verification codes, monitor card activity, and register with the Do Not Call Registry to reduce risks. AI generated SINGAPORE - The personal data of some customers of home-grown fashion label Love, Bonito may have been compromised in a recent data breach. In an e-mail sent to affected customers on July 30 and seen by The Straits Times, the company said it identified a "security vulnerability" in its website on July 26 that allowed unauthorised access to some customers' account information. The e-mail did not state how many people were affected or what the vulnerability was. The brand said: "Upon discovering this issue, we acted immediately to contain it. The vulnerability was resolved on the same day it was identified, and we have since strengthened our internal safeguards to prevent a similar issue from recurring." According to the e-mail, information that could have been exposed includes customers' first and last names, birth dates, e-mail addresses, shipping addresses and phone numbers. Payment information, such as the card's last four digits and expiry date, may also have been affected if customers had used a card for an order on the Love, Bonito website. In the e-mail, Love, Bonito stressed that the full credit card details of customers were not exposed.

Tech in Asia
May 8th, 2026
Love Bonito cuts losses 36% as Middle East expansion plans take shape

Singapore fashion retailer Love Bonito reduced net losses by approximately 36% year-on-year in 2025, whilst achieving EBITDA break-even, CEO Dione Song told Tech in Asia. The company's 2024 audited financials showed total revenue of US$72.2 million, up from US$70 million, with pre-tax losses falling 34.7% to US$8.7 million. Singapore revenue, representing 50% of total business, declined 10% in 2024, but international markets like Hong Kong and the Philippines offset the drop. First quarter 2026 showed a rebound, with Singapore revenue growing over 10% year-on-year. The womenswear brand, which operates 28 stores across Asia, plans expansion into Thailand and the Middle East, targeting US$79 million revenue and EBITDA profitability by year-end 2026.

Forbes
Apr 28th, 2025
Love, Bonito And Asian American Girl Club Launch “Trailblazer” Collaboration

Love, Bonito x Asian American Girl Club TrailBlazers Michelle Kwan, Ally Maki, Sherry Cola, Amanda. More Nguyen, and Paravi LOVE, BONITOFashion company Love, Bonito and culture brand Asian American Girl Club (AAGC) recently joined forces to launch their “TrailBlazer” collaboration , a tribute to Asian American women who are “breaking barriers, redefining leadership, and inspiring future generations.”Their campaign featured five Asian American women who have broken barriers in their respective industries. The five women include actress and founder of Asian American Girl Club Ally Maki, comedian and actress Sherry Cola, astronaut and civil rights activist Amanda Nguyen, former Olympic figure skater and diplomat Michelle Kwan, and pop star and actress Paravi. Each has been given their own unique and limited-edition blazer, which is currently available.Founded by Rachel Lim , Viola Tan, and Velda Tan, Love, Bonito’s purpose was to design pieces specifically for Asian women. It made sense to them to team up with AAGC, whose focus has been on representation for Asian American women in the world of fashion, media, and storytelling."At Love, Bonito, we share a common mission with Asian American Girl Club—to champion and uplift Asian American women in spaces where they have long been underrepresented," said Dione Song, CEO of Love, Bonito, in a press statement. “This Trailblazers collaboration is a tribute to the trailblazers shaping industries, breaking barriers, and inspiring communities worldwide.”During an event for special guests and influencers, Maki, Cola, and Paravi were in attendance to talk about their participation in the collaboration

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