Wrangler, LoveShackFancy launch limited-edition women's denim collection. Wrangler, a brand under Kontoor Brands, has partnered with fashion label LoveShackFancy to introduce a 19-piece limited-edition womenswear denim collection, set to launch on August 5. Priced between $79 and $239, the collection blends Wrangler's iconic Western heritage with LoveShackFancy's signature romantic aesthetic, featuring embroidered denim jeans, bustier tops, trucker jackets, oversized jackets, shirt dresses, floral-print overalls, graphic tees, and sweatshirts in vintage washes and blush tones. LoveShackFancy founder and creative director Rebecca Hessel Cohen described the collaboration as a nostalgic celebration of summer state fairs, combining florals, lace, and feminine details with Wrangler's classic denim craftsmanship. Wrangler's Vice President of Global Marketing, Holly Wheeler, said the collection reflects the brand's commitment to expanding its women's business while appealing to a new generation of consumers, particularly Gen Z. The collection will make its in-store debut at LoveShackFancy's new boutique at The Summit in Birmingham, Alabama, opening with a ribbon-cutting ceremony and a country fair-themed celebration featuring custom embroidery, carnival games, and sweet treats. Founded in 2013, LoveShackFancy now operates 31 boutiques across the United States and London and is available through more than 450 retail partners.

Wrangler and LoveShackFancy unveil limited-edition collaboration. The companies have partnered to launch a limited-edition women's denim collection that features vintage washes and classic cuts with feminine details and blush tones. July 28, 2026 Wrangler and LoveShackFancy have joined forces to create a limited-edition, 19-piece women's collection. It is stitched together in pink and built on blue, showcases vintage washes and classic cuts with feminine details and blush tones. "This collaboration feels incredibly special because it brings together two iconic brands in a way that feels both nostalgic and new," says Rebecca Hessel Cohen, founder, creative director, LoveShackFancy. "We loved weaving our romantic world into Wrangler's incredible denim heritage through florals, lace and feminine details. There is something so magical about a state fair - the lights twinkling overhead, the music in the air and the feeling that the night could go on forever. We wanted to capture that spirit of nostalgia, adventure and romance in a collection that's equal parts western charm and LoveShackFancy." "This collection is a love letter to summer, written in florals and feminine detail," says Holly Wheeler, vice president, global marketing, Wrangler. "It reflects our commitment to growing the women's business by creating collections that feel both authentic to Wrangler and undeniably relevant to today's consumer. We took our iconic denim and western heritage and gave it a romantic rewrite. It brings together timeless craftsmanship with a fresh, fashion-forward perspective that resonates with a new generation of women, particularly Gen Z." The collection includes: * Denim jeans - The collection includes four flattering Wrangler fits in a variety of washes and patterns, signature five-pocket styling, delicate bow embroidery alongside the classic 'W' stitching and custom collaboration hardware. * Bustier tops - Traditional denim bustier structure is softened with sculpted seaming and a collaboration-exclusive laser print, finished with a bow-shaped zipper at the back. * Denim jackets - Classic trucker and oversized styles are reworked with elevated detailing, such as subtle bow embroidery on the chest flap pockets and printed pocket bags. * Dresses and one-pieces - Utility meets softness in pieces like the shirt dress, inspired by classic snap shirts and the overall, which reimagines workwear with a beautiful blue floral print. * Throwback T-shirts and sweatshirts - Vintage-inspired tops that showcase a cowgirl graphic with a horseshoe for luck, a bow for charm and a special logo honoring each brand's founding years. The Wrangler x LoveShackFancy collection will make its in-person debut at LoveShackFancy's new Birmingham boutique, opening July 31. Following this exclusive preview, the collection will officially launch on Aug. 5 on Wrangler.com, LoveShackFancy.com and in LoveShackFancy retail stores. License Global License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis and special reports about the global consumer product and retail marketplace. Through its print edition, website, daily newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. License Global also serves as the official publication for the sector's trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail Conference, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit. Join 62,000+ members. Yes, it's completely free. Google Preferred Source Set License Global as a preferred source to get quicker access to the news you value.