Lovehoney Group, Svakom sign licensing agreement for technology exchange. BERLIN - Lovehoney Group and Svakom have entered into a licensing agreement to exchange intellectual property. According to a rep, Svakom will integrate Lovehoney's patented Pleasure Air Technology into a range of suction-based stimulators, and Lovehoney will gain access to Svakom's KooSync platform for use with its Arcwave brand products. "We are delighted that Svakom values our innovations, and we look forward to a constructive cooperation that promotes creativity and growth across the sexual wellness industry," said Lovehoney CEO Johannes von Plettenberg. "We are equally excited about gaining access to their KooSync app, which will support our connected-product ecosystem and help us deliver enhanced digital experiences for our customers." Added Svakom CEO David Yu, "We welcome the opportunity to collaborate with Lovehoney Group and to bring exciting new products to consumers while fully respecting the intellectual property that underpins them. We believe interactive connection represents the future of intimate wellness, and we're proud that Lovehoney recognizes the value of our software technology as we work together to shape the next generation of connected pleasure." Don't miss a beat. More news. Screaming O has introduced its new Ride the Pickle vibrating C-ring, part of its food-themed collection. Sep 2, 2026 Bob Pyne Sr., founder of Williams Trading Co. and adult industry pioneer, has passed away at the age of 88. Sep 1, 2026 Beisar has debuted its new E-Stim collection of anal pleasure products. Aug 28, 2026 Mr. Hankey's Toys has introduced its newest silicone lifecast dildo, modeled on the anatomy of creator UnicornHorn48. Aug 28, 2026 U.K. pleasure brand Rouge has expanded into the United States with a new U.S.-based warehouse. Aug 27, 2026 A federal appeals court on Thursday ruled that zoning officials in Fargo, North Dakota, acted in an "arbitrary and capricious" manner when they prevented sex toy retailer Romantix from opening a planned retail store in that city. Aug 27, 2026 Sex Expo, the nation's pioneering sexual wellness event, will make its long-awaited return Jan. 7-10, 2027. Aug 26, 2026 Male Power has introduced its new WOW collection of men's underwear. Aug 26, 2026 CalExotics has introduced its Summer Lovin' vibrator collection from its California Dreaming line. Aug 25, 2026 Male Power has introduced its new Mesh 2.0 collection of men's underwear. Aug 25, 2026

Lovehoney Group, Xgen sign licensing agreement for 'Pleasure Air' tech. BERLIN - Lovehoney Group has signed a licensing agreement with Xgen for the latter to use the former's patented Pleasure Air technology in its pleasure products. Under the agreement, Xgen will incorporate the technology into a new range of suction-based stimulators. While the license compensation is confidential, it includes ongoing royalty payments for continued use of the tech. "This partnership underscores our commitment to safeguarding and responsibly sharing our intellectual property," said Lovehoney CEO Johannes von Plettenberg. "We are pleased that Xgen recognizes the value of our technological advancements, and we look forward to a productive collaboration that drives creativity and growth throughout the sexual wellness sector." Added Xgen CEO Andy Green, "At Xgen, innovation and fair competition are at the heart of our mission. We are excited to collaborate with Lovehoney Group to introduce new and inspiring products to consumers while fully respecting the intellectual property that supports them." For more information, visit lovehoneygroup.com and xgenB2B.com.