Overview

Loverboy makes ready-to-drink alcoholic beverages, focusing on sparkling hard teas and premium craft cocktails sold direct-to-consumer. Its lineup includes flavored hard teas and spritzes, plus branded merch sold on its website. The drinks are low in sugar and calories to appeal to health-conscious consumers, while delivering typical RTD alcohol content and carbonation. The company differentiates itself with a direct-to-consumer, lifestyle-brand approach that combines beverage options with branded merchandise and a health-focused positioning, aiming to grow a nationwide DTC brand and expand flavors and distribution.