Lovey

Lovey

FCA-authorised SME lending and brokerage

Overview

Love Finance is a UK-based FCA-authorised credit broker and lender for SMEs. It uses a hybrid model, lending from its own capital and also brokering deals with a panel of third-party lenders to offer unsecured loans up to £750,000, merchant cash advances, asset financing, and VAT loans. The process is online and designed for speed, with applications and approvals that can take just a few hours. Its goal is to simplify and speed up access to flexible funding for UK SMEs across industries like construction, hospitality, and manufacturing.

About Lovey

Simplify's Rating
Why Lovey is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Fintech

Financial Services

Company Size

51-200

Company Stage

Debt Financing

Total Funding

$59.4M

Headquarters

Birmingham, United Kingdom

Founded

2015

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Simplify's Take

What believers are saying

  • October 1, 2025 debt package added £45m from Paragon Bank and LGB Capital Markets.
  • July 15, 2026 resources page says Lovey ranked #31 in Sunday Times 100.
  • August 10, 2026 website highlights active demand for UK business funding amid rising costs.

What critics are saying

  • Lovey depends on iwoca and Funding Circle APIs, exposing underwriting to partner outages.
  • Paragon's £35m facility and LGB's MTN require continued loan performance through 2026.
  • A securitization failure would strand growth and kill Lovey's broker-lender model.

What makes Lovey unique

  • Lovey combines direct lending and brokerage, broadening approvals across UK SME credit profiles.
  • January 20, 2026 rebrand preserved Jack Smith's team while refreshing market positioning.
  • August 2026 platform offers £1,000-£750,000 loans and same-day funding speed.

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Funding

Total Funding

$59.4M

Above

Industry Average

Funded Over

1 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Company News

ABC Money
Nov 19th, 2025
Love Finance appoints former Monzo Credit Risk Director as new Head of Credit and Risk

Love Finance appoints former Monzo Credit Risk director as new Head of Credit and Risk. Love Finance, the UK's fastest-growing SME lender and broker, has strengthened its senior team with the appointment of Selen Cagirgan as its new Head of Credit and Risk. Her arrival supports the company's continued expansion and will see her oversee underwriting, credit oversight, and risk management across its lending operations. In this leadership role, Cagirgan will shape Love Finance's long-term credit strategy, enhance risk governance, and implement scalable structures designed to underpin the organisation's next phase of sustainable growth. She will also contribute to the advancement of data-led lending models and the development of new product risk frameworks as the business accelerates its market presence. Reporting directly to Chief Commercial Officer Alex O'Malley, she will work closely with the wider leadership group to ensure strong governance accompanies the firm's rapid progression. Bringing more than 15 years of experience from leading FinTechs and major financial institutions, Cagirgan offers extensive expertise in credit analytics, portfolio oversight, and risk management. She previously held the role of Head of Credit Risk at Monzo Bank, where she built the bank's credit risk infrastructure, and most recently at LemFi, where she launched and swiftly expanded its lending arm within seven months. Her blend of analytical capability and hands-on lending experience aligns with Love Finance's technology-driven growth ambitions. Selen Cagirgan, Head of Risk and Credit, Love Finance, comments, "Love Finance is changing how small businesses access funding, making it faster, fairer, and more accessible. I'm excited to join a team that's pushing boundaries in business lending, and to use my experience to help more SMEs get the support they need to grow." Alex O'Malley, Chief Commercial Officer at Love Finance, comments, "As we enter this crucial stage of growth, Selen's hire strengthens our lending capabilities. Her experience and strategic approach align perfectly with where we're headed as a business. We're thrilled to welcome her to the Love Finance team." Love Finance has also appointed Tina While-Cooper as its new Head of HR, Policy & Operations, joining on the same date. The two additions underscore the company's ongoing commitment to delivering business finance that is simple, swift, and intuitive.

The Daily Brit
Nov 17th, 2025
Love Finance hires ex-Monzo Credit Risk Director as its New Head of Credit and Risk

Love Finance hires ex-monzo Credit Risk director as its new Head of Credit and Risk. Love Finance, the UK's fastest-growing SME lender and broker, has today announced the hiring of Selen Cagirgan as its new Head of Credit and Risk, further expanding its leadership team as the company continues its rapid growth. Cagirgan will lead Love Finance's underwriting, credit, and risk operations across its lending division. In her new role, she will be responsible for shaping the company's credit strategy, strengthening risk controls, and developing scalable frameworks to support sustainable growth. Cagirgan will also play a key role in refining data-driven lending models and building new product risk structures as Love Finance continues to scale. She will report directly to Alex O'Malley, Chief Commercial Officer of Love Finance, working closely with the leadership team to balance rapid growth with strong governance and customer-focused lending decisions. With over 15 years' experience across leading FinTech's and financial institutions, Cagirgan brings deep expertise in credit analytics, portfolio management, and risk governance. She previously served as Head of Credit Risk at Monzo Bank, where she built the bank's credit risk framework, and most recently at LemFi, where she launched and rapidly scaled its lending arm within seven months. Her proven track record in combining advanced analytics with practical lending experience makes her an ideal fit for Love Finance's fast-paced, technology-driven growth journey. Selen Cagirgan, Head of Risk and Credit, Love Finance comments, "Love Finance is changing how small businesses access funding, making it faster, fairer, and more accessible. I'm excited to join a team that's pushing boundaries in business lending, and to use my experience to help more SMEs get the support they need to grow." Alex O'Malley, Chief Commercial Officer at Love Finance comments, "As we enter this crucial stage of growth, Selen's hire strengthens our lending capabilities. Her experience and strategic approach align perfectly with where we're headed as a business. We're thrilled to welcome her to the Love Finance team." In addition to Selen's appointment, Love Finance has also hired Tina While-Cooper as the new Head of HR, Policy & Operations who joins on the same date. Together, these hires reinforce the company's commitment to making business finance simple, fast, and beautiful.

OPUS First Media
Nov 17th, 2025
Love Finance appoints former Monzo director to lead credit and risk

Love Finance appoints former Monzo director to lead credit and risk. Love Finance has appointed Selen Cagirgan as its new head of credit and risk, strengthening the leadership team at the birmingham-based SME lender. Cagirgan (pictured) will oversee underwriting, credit and risk functions across the lending division, with a remit to shape credit strategy, enhance risk controls and build scalable governance frameworks suited to the company's rapid growth. She will also contribute to the development of data-driven lending models and new product risk structures. She will report to Alex O'Malley, Love Finance's chief commercial officer. Cagirgan has more than 15 years' experience in credit analytics and risk governance across financial institutions and fintech firms. She previously served as head of credit risk at Monzo Bank, where she helped design and embed the bank's credit risk framework. More recently, at LemFi, she launched and scaled its lending arm within seven months. Her appointment marks a further step in Love Finance's efforts to pair technology-driven growth with more formalised governance as it broadens its offering to small and medium-sized businesses. Cagirgan said: "Love Finance is changing how small businesses access funding, making it faster, fairer, and more accessible. "I'm excited to join a team that's pushing boundaries in business lending, and to use my experience to help more SMEs get the support they need to grow." O'Malley added: "As Mortgage Soup enter this crucial stage of growth, Selen's hire strengthens its lending capabilities. "Her experience and strategic approach align perfectly with where we're headed as a business. We're thrilled to welcome her to the Love Finance team." Alongside Cagirgan's arrival, the lender has also hired Tina While-Cooper as head of HR, policy and operations.

BusinessCloud
Oct 1st, 2025
Bootstrapped Love Finance secures £45m to boost SME lending

Love Finance, the UK's fastest-growing SME lender and broker, has secured £45 million in its first debt financing arrangement.

FinanzNachrichten.de
Oct 1st, 2025
Love Finance secures £45M for SME lending

Love Finance, a UK SME lender, has secured £45 million in debt financing to expand its loan offerings. The funding includes a £35 million Revolving Credit Facility from Paragon Bank and a £10 million Medium-Term Note programme from LGB Capital Markets. This financing will enable Love Finance to lend directly, enhancing decision-making and access to quick loans for SMEs. The company has funded over £300 million to more than 7,000 SMEs since its founding in 2016.

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