Global jewellery retailer Lovisa set to open in Stockport's revived Merseyway. Published date: Thu 11 Jun 2026 Stockport is set to continue its retail revival later tis month, as international jewellery retailer Lovisa prepares to open its latest store at Merseyway. Launching on Sat 27 Jun, the new arrival will take over the former Ernest Jones unit within the shopping centre, bringing 888sqft of trend-led fashion, waterproof collections and gift-ready pieces to the heart of the town centre in time for summer. Known for its contemporary take on accessible jewellery, Lovisa has built a global following through its extensive range of earrings, necklaces, rings and seasonal accessories designed to elevate everyday looks without the designer price tag. The latest opening comes amid continued momentum for Stockport's evolving high street, with more than 11 million people visiting the town centre last year, marking a 15% increase compared with 2024. As investment continues to reshape the borough, Merseyway continues its revival as a central hub for shopping, leisure and community life. Recent months have also seen national footwear retailer Shoezone relocate within the centre, moving into the former Tessuti unit and significantly expanding its footprint. The move forms part of a wider programme of retail investment taking place alongside Stockport Council's ambitious £2bn regeneration plans. Alongside attracting new brands, Merseyway has continued to benefit from improvement works across the scheme, including upgraded access systems, new height restriction barriers and refurbishment projects aimed at enhancing the visitor experience. Cllr Micheala Meikle, Cabinet Member for Economy, Regeneration and Skills at Stockport Council, said: "It's fantastic to see more national retailers choosing to invest in Stockport and recognising the strength of its town centre. Welcoming brands like Lovisa, alongside the continued expansion of existing retailers at Merseyway, reflects the growing confidence in Stockport as a vibrant place to shop, visit and spend time. "Our £2bn regeneration programme is transforming the town centre and creating a destination where national brands, independent businesses and local communities can thrive together. These latest openings are another positive step in building a stronger and more diverse retail offer." Keep up to date with news and developments at Merseyway via the website. * Words: - Wolf McFarlane * Published on: - Thu 11 Jun 2026

Lovisa to open new concept jewellery store at Metrocentre Gateshead. Lovisa is set to open a new concept jewellery store at the Metrocentre in Gateshead's Lower Red Mall, featuring over 15,000 items and marking the brand's first North East launch of this format. (Image: Supplied) More than 15,000 jewellery pieces will soon be lighting up the latest arrival at a North East shopping centre. International fashion jewellery brand Lovisa is set to open a new concept store at Gateshead's Metrocentre on the Lower Red Mall, marking its first launch of the format in the North East. The store opens on Wednesday (April 22) with a modern, spacious design and will offer a wide selection of earrings, necklaces, rings, bracelets, bangles and hair accessories, including 150 new arrivals each week. Gavin Prior, centre director at the Metrocentre, said: "Lovisa is another great addition to Metrocentre, perfectly complementing our best-in-class fashion hub by bringing its extensive range of trend-driven, budget-friendly jewellery and hair accessories. "All of which customers can browse within the spacious, stylish surroundings of Lovisa's new concept store - only the third of its kind to be rolled out in the UK and the very first in the North East." Pieces start from as little as £2.50. Lovisa will also offer a professional piercing service, which is free with the purchase of piercing studs. Piercing prices begin at £16, with a choice of hypoallergenic finishes including surgical stainless steel, sterling silver, titanium, 9ct gold and 14ct gold. The store also features Lovisa's best-selling waterproof collections, popular ahead of the summer holiday season. To celebrate the opening, Lovisa is offering complimentary goodie bags to the first 30 piercing customers. These will include after-care solution, a 'Pierced by Lovisa' pencil case, and for those aged nine and under, a special 'doughnut pillow' to aid sleep after piercing. Lovisa will also host a 'piercing party' during its launch week, offering customers the chance to enjoy music, cupcakes and non-alcoholic bubbles during their appointments. Additional promotions include 4 for £10 on selected earrings and rings, 3 for £12 on selected earrings, rings, necklaces and bracelets, and 3 for £18 on selected waterproof and hypoallergenic earrings. Steven Malcolm, regional manager for Lovisa in the North East, said: "Lovisa is a brand that was born out of a passion for fashionable, accessible jewellery, with our creative team drawing inspiration from couture runways and the latest street trends to design collections that are as affordable as they are wearable. "We have been keen to bring these different styles to Metrocentre for some time now, so we cannot wait to launch."

New Lovisa store opens up on Fore Street in Taunton. Lovisa has opened in Taunton. (Image: Daniel Mumby/Newsquest) A NEW business selling a range of jewellery has opened its doors at a hotspot in Taunton town centre. Lovisa has opened its doors on Fore Street in place of Smiggle, which closed permanently on October 26. Founded in 2010 in Queensland, Australia, Lovisa quickly grew to become one of Australia's best-known jewellery stores and has expanded worldwide to now have more than 600 shops across the world. Officially opening in Taunton on November 29, the new store is a part of the "Orchard family" due to its close proximity to the Orchard Shopping Centre. Speaking on the day of its opening, a spokesperson from the shopping centre said: "A warm Orchard welcome to Lovisa. "Lovisa opens its doors on November 29, and we couldn't be more excited to have them join the Orchard family. "Whether you're after everyday sparkle, statement pieces, or a little treat for yourself, their gorgeous jewellery and accessories are ready to explore." New Lovisa shop opens on Fore Street in Taunton. (Image: Daniel Mumby/Newsquest) In the days and weeks leading up to its closure, the Smiggle shop front had multiple signs placed on it. Smiggle had been a popular stop on Taunton High Street for nearly 10 years now, ever since it opened in 2016. A former Smiggle staff member confirmed the store's closure to the County Gazette back in October this year. Lovisa's product range includes a wide variety of jewellery like necklaces, earrings, bracelets, and rings, as well as hair accessories. They also have collections like waterproof jewellery and gold-plated items.