New Lovisa store opens up on Fore Street in Taunton. Lovisa has opened in Taunton. (Image: Daniel Mumby/Newsquest) A NEW business selling a range of jewellery has opened its doors at a hotspot in Taunton town centre. Lovisa has opened its doors on Fore Street in place of Smiggle, which closed permanently on October 26. Founded in 2010 in Queensland, Australia, Lovisa quickly grew to become one of Australia's best-known jewellery stores and has expanded worldwide to now have more than 600 shops across the world. Officially opening in Taunton on November 29, the new store is a part of the "Orchard family" due to its close proximity to the Orchard Shopping Centre. Speaking on the day of its opening, a spokesperson from the shopping centre said: "A warm Orchard welcome to Lovisa. "Lovisa opens its doors on November 29, and we couldn't be more excited to have them join the Orchard family. "Whether you're after everyday sparkle, statement pieces, or a little treat for yourself, their gorgeous jewellery and accessories are ready to explore." New Lovisa shop opens on Fore Street in Taunton. (Image: Daniel Mumby/Newsquest) In the days and weeks leading up to its closure, the Smiggle shop front had multiple signs placed on it. Smiggle had been a popular stop on Taunton High Street for nearly 10 years now, ever since it opened in 2016. A former Smiggle staff member confirmed the store's closure to the County Gazette back in October this year. Lovisa's product range includes a wide variety of jewellery like necklaces, earrings, bracelets, and rings, as well as hair accessories. They also have collections like waterproof jewellery and gold-plated items.

Lovisa jewellery store now open at Westwood Cross. A new jewellery and accessories brand has officially opened at Westwood Cross shopping centre. Lovisa opened its doors on Friday 14 November. The brand has taken over the former Claire's unit next to The Hub in the Terrace area of the centre. Alongside its ready-to-wear collections, Lovisa also offers an in-store ear-piercing service, delivered by trained professional piercers. Ear piercing is free with the purchase of piercing studs, with prices starting from £16 for surgical steel options. Fran Donovan, Centre Director at Westwood Cross, said: "We're thrilled to welcome Lovisa to Westwood Cross. Guests are already enjoying its stylish and accessible range, which brings something fresh to the centre and strengthens the variety and choice available. "With Christmas fast approaching, Lovisa's arrival couldn't be better timed - it offers shoppers even more options for gifting, festive accessories, and those last-minute party looks." The arrival of Lovisa marks the latest in a series of new additions to Westwood Cross, following recent launches from Pandora, Rituals, and American seafood restaurant Captain D's.