Danbury Fair welcomes new and returning retailers, renovations. American Eagle, Lovesac, Charlotte Russe, Levi's, Lovisa open shop at the mall. The Danbury Fair has responded to the varied interests of its consumers by expanding and enhancing its offerings through new and returning retailers, upscale renovations, and much more, to strengthen its lineup of fashion, lifestyle, and experiential brands. "It's exciting to see Danbury Fair continue to grow and evolve," Jared Puzo, general manager of the mall. "These investments keep the center vibrant, create new reasons for customers to visit, and contribute to its long-term success as a premier regional destination. "We continue to see strong leasing momentum at Danbury Fair, with retailers actively investing in new locations, expansions, and renovations throughout the center. Our focus remains on curating the right mix of brands that meet the needs of our customers and strengthen the overall shopping experience." American Eagle and Aerie, Lovesac, Charlotte Russe, Levi's(R), and Lovisa are all new stores opening at Danbury Fair. American Eagle and Aerie opened newly renovated side-by-side stores and Lovesac revealed its new, expanded showroom. Levi's(R) will soon join the lineup with a new full-service location, and Charlotte Russe and Lovisa are returning favorites. "The addition of new stores and the continued reinvestment by existing retailers speaks to the strength of Danbury Fair and its appeal within the market," Puzo said. "Every new opening brings fresh products, services, and experiences for our guests, while store renovations help brands showcase their latest concepts and enhance the overall customer experience." This month, American Eagle and Aerie, two stores that already had a presence at the mall, debuted newly renovated, side-by-side storefronts located on the upper level. The stores were designed to give shoppers convenient access to both sister brands in one unified retail experience. The updated Aerie space is named ARC - Aerie Real Chill - with details symbolizing an arch of forward progression that features curved details and warm natural wood tones with natural and neutral color palettes. The brand gives a subtle nod to the growth and maturation of the brand. Aerie offers bras, intimates, apparel, sleepwear and swimwear centered around comfort, inclusivity, and authentic representation. The American Eagle location features rough-hewn oak floors, exposed industrial elements, white pine, and curated indigo finishes and tiling. The design purposely showcases the brand's lived-in design, blending decades of heritage with a modern aesthetic. American Eagle offers specialty apparel and accessories designed to encourage self-expression and individuality, with a focus on denim, including a wide range of styles and fits. Stamford-based Lovesac, a furniture company that makes timeless, thoughtful, Designed for Life products, premiered its new, larger showroom on the upper level that doubles the size of its previous location. Shoppers have an expanded space to experience the brand's innovative furniture and modular seating. The company is known for modular Sactionals, Snugg sofas, oversized Sacs, and StealthTech sound system. Designed to adapt to different rooms and lifestyles, Lovesac's products are washable, rearrangeable, and built to evolve over time. Consumers may be pleased to see the return of two familiar crowd-pleasing brand names, Charlotte Russe and Lovisa. Charlotte Russe, located once again on the lower level, is known for trend-focused, accessible fashion, offering a mix of clothing and accessories designed to help shoppers express their individuality. Lovisa, located on the upper level, is a fashion-forward jewelry brand that features on-trend fashion jewelry and accessories inspired by couture runways and current street style at ready-to-wear prices. In addition, Lovisa will offer ear and nose piercing services with the purchase of piercing studs. "We're excited to be back at Danbury Fair, bringing our customer trends they want now, an elevated experience, and a price that makes the decision easy. Danbury Fair gives us the location," said Edward Park, Lovisa Americas President and CEO. "The team we put in it is what makes this store exceptional, and that part is on us. Piercing is in our DNA, and the moment that matters is seeing that customer light up when they look in the mirror." The Levi's(R) store will come soon to the lower level off Center Court. The iconic brand, Levi Strauss & Co., is one of the world's largest apparel companies and a global leader in jeans. Manufacturing the first waist overalls in 1873, the brand epitomizes classic American style. The new store will feature the latest Levi's(R) modern styles and fits and reimagined fitting rooms. "This exciting mix of new retailers, expanded and renovated stores, and the return of several brands reflects the continued momentum at Danbury Fair," Puzo said. "Connecticut, Inc. is focused on creating a dynamic shopping destination that gives its customers more of the brands and experiences they want, and Connecticut, Inc. look forward to welcoming these retailers to its center. "What's most rewarding is seeing both new and existing retailers invest in the center, which reinforces the center's strength as a destination for shopping, dining, and community engagement. Each new opening and renovation enhance the experience for our customers and creates new energy throughout the property."

Why has Lovisa in Wycombe's Eden Centre suddenly closed? 11th August The reason behind the sudden closure of Lovisa at High Wycombe's Eden Shopping Centre has been revealed. The fashion jewellery retailer's unit has been boarded up in recent days, prompting speculation online that the store had closed permanently. However, Eden Centre has confirmed to the Bucks Free Press that Lovisa is temporarily closed for refurbishment and is expected to return once renovation work is completed. Lovisa is shut for a revamp (Image: NQ) No reopening date has yet been announced. Lovisa, located on Newland Street within the shopping centre, specialises in fashion jewellery and accessories, including earrings, necklaces, bracelets, rings and piercing services. The Australian-founded chain opened its first store in 2010 and has operated from the Eden Centre for several years, becoming a familiar presence for shoppers in High Wycombe. Signs displayed on the store frontage state "Coming Soon" and "Recruiting Now", suggesting preparations are underway ahead of its reopening.

Lovisa opens new concept store at Glasgow Fort. July 29, 2026 Global jewellery and accessories retailer Lovisa has opened a new store at Glasgow Fort on Wednesday, bringing its trend-led collections to shoppers just in time for summer. The new store is located between Specsavers and FORTY and marks Lovisa's latest opening in its new retail format. Shoppers can browse Lovisa's full range of jewellery and accessories for adults and children, including earrings, necklaces, bracelets, rings, watches and hair accessories, alongside children's coin purses and other playful pieces. With summer in full swing, the store is well placed for anyone looking to complete a festival outfit, pick up holiday accessories or refresh their everyday look, including the new men's watch collection which launched on Tuesday 28th July. The new store also features a dedicated piercing area, offering a wide range of earrings, including 9ct gold, 24k plated and silver-plated styles. Children's piercings are also available, with fun designs including unicorns, red love hearts and plenty of sparkle. To mark the opening, the first 100 customers through the doors will receive a small gift in collaboration with LUSH. Cheryl Haroan, Regional Manager - Central Scotland & N.IL at Lovisa, said: "We can't wait to open at Glasgow Fort and welcome shoppers into our new concept store. From summer jewellery to new piercings, there's plenty to discover - plus a few opening-day treats too." It comes as menswear retailer Moss has also confirmed it will be joining the centre later this year, bringing shoppers everything from tailored suits to smart-casual pieces and accessories, alongside free in-store styling and fitting services. Phil Goodman, centre director at Glasgow Fort, said: "Lovisa is a brilliant addition to Glasgow Fort, giving shoppers even more choice when looking for the perfect jewellery and accessories to complete their look. "It's an exciting time for the centre, with Lovisa opening this week and Moss set to follow later in the year, giving shoppers plenty to look forward to at Glasgow Fort." Discover more from the Glasgow reporter. Popular in last 48h. News April 5, 2026 News March 23, 2026 Support local News. Latest. 8 hours ago 10 hours ago