Spenn, Norwegian Reward and Strawberry successfully go live on GRAVTY(R) to power the Nordics' next-generation loyalty ecosystem. Loyalty Juggernaut Inc... 2026-06-03 09:30 1578 The launch establishes a new benchmark for loyalty ecosystems in the Nordics, connecting millions of members across leading travel, hospitality, and retail brands. LONDON, June 3, 2026 /PRNewswire/ - Loyalty Juggernaut, creator of GRAVTY(R), the world's leading cloud-native, enterprise growth platform, today announced at the Loyalty Summit EMEA the successful go-live of Spenn, Norwegian Reward, and Strawberry on GRAVTY(R), enabling one of the most ambitious loyalty ecosystem initiatives in the Nordics. The milestone underscores GRAVTY(R)'s position as a leading loyalty platform in Europe's hospitality, travel, and retail sectors. From left to right: Geir Karlsen, CEO, Norwegian; Ole Robert Reitan, CEO, Reitan Retail; Petter Stordalen, Owner, Strawberry Group; Christoffer Sundby, CEO, Spenn Group Spenn was launched with the ambition of creating a shared loyalty points system designed to make earning and using rewards simpler, more flexible, and more relevant across brands, beginning with Norwegian and Strawberry, and expanding to additional ecosystem partners over time. Together, the programs serve millions of members across the Nordic region and reflect a broader industry shift toward interconnected loyalty ecosystems that create value for both consumers and participating brands. Built on GRAVTY(R), the platform enables real-time loyalty transactions, ecosystem-wide engagement, partner-led innovation, personalized experiences, and scalable growth across multiple brands and industries. The implementation provides the technological foundation required to support the continued expansion of the Spenn ecosystem and its growing network of partners. "Spenn was created to challenge traditional loyalty models and give customers greater flexibility, simplicity, and value across the brands they engage with every day," said Christoffer Sundby, CEO of Spenn. "Launching on GRAVTY(R) gives us a highly scalable technology foundation that enables us to accelerate innovation, expand our ecosystem, and create richer experiences for participating brands' customers." "Our vision has always been to make our loyalty programme as relevant and valuable as possible for our Norwegian Reward members. By modernising our technology platform, we are taking an important step towards providing an even better and more flexible offering. This strengthens the connection between travel and everyday rewards, and gives us the flexibility needed to continue developing the experience with new benefits for the years to come," said Cecilie Nybø Carlsen, Vice President Products & Customer Experience, Norwegian. "Strawberry has consistently focused on creating exceptional guest experiences and building deeper relationships with our members," said Håvard Hovdahl, VP Spenn & Partnerships, Strawberry. "With GRAVTY(R) powering our loyalty operations, we are well positioned to expand the possibilities of Spenn and deliver greater value, flexibility, and personalization to our guests across the Nordic region." "The launch of Spenn required a platform capable of supporting complex ecosystem dynamics, high transaction volumes, real-time interoperability, and rapid partner onboarding," said Kristian Kolstad, Chief Product and Technology Officer at Spenn. "GRAVTY(R) provided the architectural flexibility, scalability, and modern capabilities necessary to bring our vision to life and support our future growth ambitions." "We are honored to partner with Spenn, Norwegian Reward, and Strawberry on one of the most innovative loyalty transformations in the industry today," said Shyam Shah, CEO of Loyalty Juggernaut. "The future of loyalty lies in ecosystems, interoperability, intelligent engagement, and customer-centric value creation. The successful launch of these programs on GRAVTY(R) demonstrates the power of modern loyalty technology to enable entirely new business models and customer experiences." About Loyalty Juggernaut Headquartered in Palo Alto, California, with subsidiaries in India, the UAE, China, and Canada, Loyalty Juggernaut serves leading brands across 110 countries. Its flagship platform, GRAVTY(R), is an award-winning, AI-enabled, patented enterprise growth platform that powers over 80 loyalty programs across airlines, hospitality, retail, financial services, telecommunications, multi-brand business conglomerates, and other industries. Rated a Strong Performer in the Forrester Wave(TM) for Loyalty Technology Solutions, Q4 2025, GRAVTY(R) enables organizations to build, manage, scale, and monetize modern loyalty ecosystems while delivering highly personalized customer experiences. About Spenn Group Spenn Group is a technology company building and operating a loyalty platform with flexible points, jointly owned by Norwegian Air Shuttle, Strawberry Hotel Group and Reitan Retail. Spenn Group provides shared, flexible points that flow freely across a range of leading consumer brands, including Norwegian, Strawberry Hotels, Uno-X, 7-Eleven, Narvesen, and REMA 1000, enabling cross-brand earn and redemption while preserving each brand's individual loyalty program. Spenn Group's founding partners collectively represent over $20 billion in Nordic turnover. About Norwegian Reward Norwegian Reward is the loyalty program of Norwegian, a leading Nordic aviation company. The group includes two prominent airlines in the Nordics: Norwegian Air Shuttle (Norwegian) and Widerøe's Flyveselskap (Widerøe). Members of Norwegian Reward earn benefits when flying with either Norwegian or Widerøe, and also from a growing ecosystem of lifestyle and travel partners. The Norwegian Group operates an extensive network of domestic routes across the Nordic countries, in addition to connecting the region with key destinations all over Europe. About Strawberry Strawberry is one of the largest hotel groups in the Nordic countries, operating more than 250 hotels across the Nordics under brands including Clarion, Quality, Comfort, Stopover and Home Hotels, in addition to a portfolio of independent brands. Strawberry's loyalty program rewards members for stays, dining, and experiences across its portfolio, with a vision to build lasting relationships that extend far beyond the hotel stay. Media Contact: #FFP #TravelLoyalty #LoyaltyEcosystems #CustomerLoyalty #Spenn #LoyaltyJuggernaut #GRAVTY 2026-06-01 18:00 2026-06-02 21:10 2026-06-03 14:01 2026-06-03 14:00 2026-06-03 13:30 2026-06-03 11:34

Loyalty Juggernaut appoints Stijn Hendrikse as Chief Marketing Officer. T2D3 author and B2B SaaS marketing veteran Stijn Hendrikse joins LJI to lead global brand strategy and accelerate growth for the GRAVTY(R) platform. Stijn brings the strategic clarity and operational discipline to turn its customer outcomes into the market awareness they deserve" - Shyam Shah, Co-founder and CEO of Loyalty Juggernaut PALO ALTO, CA, UNITED STATES, March 16, 2026 /EINPresswire.com/ - Loyalty Juggernaut (LJI), a global leader in enterprise loyalty-tech innovation, today announced the appointment of Stijn Hendrikse as Chief Marketing Officer (CMO). Hendrikse will lead the development and execution of LJI's global marketing strategy to elevate brand awareness, sharpen positioning across key industries, and accelerate growth. Hendrikse built Acumatica's marketing engine from zero to multi-million ARR in a company now valued at over $1 billion, has served as a fractional CMO for dozens of B2B SaaS companies, and authored T2D3: How some software startups scale, where many fail, the go-to-market framework used by SaaS leaders worldwide. He began his career at Microsoft, leading global product marketing for Office. "When I spoke with LJI customers, several themes consistently emerged: configurability that adapts to their business instead of forcing them into a box; a partnership model where the team genuinely co-innovates with clients; and tangible operational outcomes - launching new loyalty campaigns in minutes rather than days, onboarding partners in hours rather than weeks, and enabling risk-free migration from legacy platforms to GRAVTY(R)," said Stijn Hendrikse, Chief Marketing Officer at Loyalty Juggernaut. "These capabilities enable loyalty programs to continuously evolve and transform alongside the businesses they serve. I'm excited to bring these customer success stories to the broader market." "Our customers consistently tell us that what sets Loyalty Juggernaut apart is the depth of our partnership and our ability to power complex, high-scale loyalty ecosystems," said Shyam Shah, CEO of Loyalty Juggernaut. "Across industries, from airlines and hospitality to retail and telecom. GRAVTY(R) enables brands to orchestrate loyalty programs at a massive scale while delivering measurable customer engagement and commercial outcomes. Stijn brings the strategic clarity and operational discipline to turn our customer outcomes into the market awareness they deserve," said Shyam Shah, Co-founder and CEO of Loyalty Juggernaut. About Loyalty Juggernaut (LJI) Headquartered in Palo Alto, CA, Loyalty Juggernaut is a leading provider of enterprise-grade loyalty technology solutions. With its patented GRAVTY(R) platform, the company is reshaping the loyalty program landscape through advanced AI, serverless architecture, and cloud-native capabilities. A three-time winner of the Golden Loyalty Award for Best Technology Innovation, Loyalty Juggernaut powers loyalty programs and ecosystems for some of the world's most recognized brands across 16 verticals, including FEMSA, Majid Al Futtaim, WestJet, Global Hotel Alliance, Deutsche Telekom, Emirates, and Viva Aerobus. Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Cancun do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above. You just read: March 16, 2026, 19:38 GMT Distribution channels: EIN Presswire's priority is author transparency. Cancun do its best to weed out false and misleading content. The content above is the sole responsibility of the author who makes it available. If you have any complaints, kindly contact the author above.