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Loymark

Technology-driven marketing and media solutions agency

Overview

Loymark provides technology-driven marketing and media solutions for Latin America and the U.S. by combining data intelligence, technology, and creative strategy to deliver integrated services that improve customer experience and deliver measurable results. It offers strategic consulting, content creation, inbound and organic marketing, full-funnel media planning and management, performance marketing, marketing automation and CRM, e-commerce, and loyalty programs, executed with data-driven planning and automation across channels. Its differentiator is a proven regional footprint, deep expertise, and access to top-tier talent, enabling an end-to-end, fast, and precise approach under one umbrella. The goal is to help brands scale innovation and grow quickly through integrated, data-informed marketing and enhanced customer experiences.

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About Loymark

Simplify's Rating
Why Loymark is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsulting

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

1990

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Simplify's take

What believers are saying

  • September 2026 Ariadna Health acquisition added specialized healthcare capabilities and 20-plus specialists.
  • April 2026 Boombit integration broadened creative production for Central American accounts.
  • Loymark now serves over 20 markets, giving cross-border upsell opportunities immediately.

What critics are saying

  • Clutch shows Loymark still lacks reviews, weakening credibility against regional rivals.
  • Independent legal entities across Boombit, Merge, and 9North complicate integration and control.
  • If healthcare expansion stalls, acquisition-led growth loses momentum and valuation support.

What makes Loymark unique

  • Loymark combines media, technology, data, and creative production across Latin America.
  • 2026 LoymarkHealth targets regulated healthcare clients with Ariadna Health expertise.
  • Boombit and Merge expand regional reach from eight centers and over 300 specialists.

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Company News

El Financiero
Apr 27th, 2026
Loymark acquires stake in Boombit to accelerate regional expansion across Latin America

Loymark, a marketing agency led by José Coto, has acquired a stake in Boombit, a communications agency specialising in strategy, creativity and integrated solutions for regional brands. The deal aims to strengthen Loymark's presence across Latin America and Central America. Loymark operates from eight centres with over 230 specialists, serving more than 20 markets across the Americas. The company offers services including strategy, creative content, media, performance marketing and e-commerce. Founded in 2012, Boombit operates from Costa Rica, Nicaragua and the United States, providing services including strategy, content production and digital performance. The integration combines Boombit's creative and production capabilities with Loymark's expertise in media, technology and data to deliver a unified service offering for regional clients.

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