Lucky Energy kicks off breakout year with H-E-B and EG America expansion and new executive leadership. In March, Lucky Energy expands nationwide through EG America, the fifth-largest convenience-store operator in the U.S., with locations across 31 states. The rollout includes banners such as Cumberland Farms, BP, Marathon, Phillips 66, Fastrac, KwikShop, Loaf 'N Jug, and Tom Thumb, with a curated lineup of OG Luck, Red Ryder, Son of a Peach, and Watermelon Candy now available in high-traffic convenience locations Share your coffee stories with Comunicaffe International by writing to [email protected]. NEW YORK, NY, USA - Lucky Energy is kicking off a breakout year, driven by accelerated national growth, expanded availability with H-E-B and EG America, and key executive leadership appointments. This month, Lucky Energy is rolling out to 218 H-E-B stores across Texas, where the brand will be merchandised in the Healthy Living Section. The assortment includes five flavors - OG Luck, Red Ryder, Tropical Thrill, Watermelon Candy, and Bodacious Berry - bringing Lucky Energy's cleaner, balanced approach to energy to one of the country's most influential regional grocers. In March, Lucky Energy expands nationwide through EG America, the fifth-largest convenience-store operator in the U.S., with locations across 31 states. The rollout includes banners such as Cumberland Farms, BP, Marathon, Phillips 66, Fastrac, KwikShop, Loaf 'N Jug, and Tom Thumb, with a curated lineup of OG Luck, Red Ryder, Son of a Peach, and Watermelon Candy now available in high-traffic convenience locations. As demand grows for cleaner, functional energy and the global energy drinks market approaches $100 billion, Lucky Energy is carving out a distinct position in simpler, better-for-you energy without the crash. As part of its broader growth strategy, Lucky Energy has also expanded beyond beverages with the launch of Lucky Energy Gummies, the brand's first innovation outside of the drinks category. The gummies extend Lucky Energy's reach into new everyday energy occasions, offering a portable format designed to complement, rather than replace, the brand's beverage lineup. "Lucky Energy is entering a pivotal chapter of growth," said Richard Laver, Founder and CEO of Lucky Energy. "We've built a strong foundation, proven velocity with key retail partners, and earned consumer trust. With the right leadership in place, we're focused on scaling with discipline while continuing to evolve how energy shows up in people's everyday lives." To support this next phase of growth, Lucky Energy has expanded its executive leadership team with three senior hires across commercial, sales, and distribution: Ray Faust, Chief Commercial Officer, joins Lucky Energy after holding senior leadership roles at OLIPOP, HEINEKEN USA, and Coca-Cola Refreshments, where he helped scale brands through national retail expansion and disciplined go-to-market execution. Dan Zacka, Senior Vice President of Sales, brings national account experience from Red Bull and Congo Brands and will focus on expanding distribution, strengthening retail performance, and driving velocity across key channels. Steve VanWettering, Senior Vice President of Distribution, also joins from Congo Brands and will lead national DSD and wholesale execution to support consistent in-store performance as the brand continues to grow. Founded by serial entrepreneur Richard Laver, Lucky Energy is rooted in the belief that success is created through persistence, not shortcuts - a mindset shaped by Laver's personal journey from surviving the crash of Delta Flight 191 to building Kate Farms, later acquired by Danone. Today, Lucky Energy continues to scale its retail footprint while building a modern energy platform designed to empower people to seize the day with steady, everyday performance.

Access more as a FoodBev subscriber. Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more... Lucky Energy secures $25m in oversubscribed Series B round to fund nationwide expansion. Lucky Energy, a US-based clean-energy drink brand, has closed an oversubscribed $25 million Series B funding round led by Paine Schwartz Partners, with participation from North Fifth Services, LLC, Sequel and Joyance Partners, alongside existing investors. The funding underscores a growing change in the energy drink market, with consumers demanding more clean options. The capital will support Lucky Energy's retail growth, expand marketing initiatives and strengthen team development as the company scales. As part of the round, Lucky Energy added two new members to its board of directors: James Brennan, founder and CEO of Enlightened Brand Ventures, and Bob DeBorde, chairman of Suja Life and Promix Nutrition. They join Dan Ginsberg, former Red Bull North America CEO. "Lucky Energy is redefining what consumers expect from energy drinks," said DeBorde. "By combining great taste with clean, functional ingredients, the brand is positioned to lead the next wave of growth in the category." Founded by Richard Laver, Lucky Energy has built its brand around simplicity and functionality. Each can contains just five ingredients - including maca and beta-alanine - with zero sugar, zero calories and no artificial additives. The brand's focus on clean formulation and transparency has resonated strongly with consumers seeking sustained, feel-good energy without the crash of traditional energy drinks. Laver said: "Lucky Energy was born from two core beliefs: that people deserve a cleaner, simpler energy drink they can feel genuinely good about. With partners like James and Bob, both proven leaders who have built iconic beverage brands, we're building a modern energy powerhouse." The new funding follows the sell-out launch of Lucky Energy's Black Label line, which was available exclusively online.

Lucky Energy has raised $25 million in Series B funding to accelerate its national rollout and compete in the clean energy drink market.