Lume Deodorant

Lume Deodorant

Whole-body deodorants and personal care

Overview

Lume Deodorant is a personal care brand that makes odor-control products for the whole body. Its line includes anti-perspirants, aluminum-free deodorants, body washes, body creams, cleansing bars, and laundry sprays. Products are designed to block odor using skin-safe ingredients and are developed with OB/GYNs, making them suitable for sensitive areas. In addition to Lume, the company expanded with a men’s line called Mando to cover men’s personal care needs. What sets Lume apart is its focus on the entire body and its emphasis on odor prevention beyond just the underarms, backed by a history of specialized formulations and a reputation for being effective for sensitive skin. The broader Mammoth Brands group aims to create products people like more, with Lume contributing to that mission by normalizing body odor and offering dependable, odor-blocking solutions for daily use.

About Lume Deodorant

Simplify's Rating
Why Lume Deodorant is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Healthcare

Consumer Goods

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Salt Lake City, Utah

Founded

2017

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Simplify's Take

What believers are saying

  • Harry's acquisition provides capital and retail distribution beyond DTC channels.
  • Mandelic acid formulation addresses underserved whole-body odor management market segment.
  • Strong brand recognition and customer loyalty from viral marketing campaigns.

What critics are saying

  • Class action lawsuits allege false advertising of 72-hour odor protection claims.
  • Harry's Labs integration may dilute Lume's distinctive DTC brand identity.
  • Competitor Native Deodorants expanding aluminum-free category with superior retail presence.

What makes Lume Deodorant unique

  • Doctor-developed whole-body deodorant using mandelic acid technology for sensitive skin.
  • Achieved #2 and #3 on Amazon's most-wished-for products between 2018–2020.
  • Diversified product portfolio including solid stick, cream, spray, and body wash formats.

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Benefits

Health Insurance

401k match

Equity in Mammoth Brands

Flexible time off and working hours

Wellness and L&D stipends

4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years

20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood

Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop

Free products from all of our brands

Medical, dental, and vision coverage

Equity in Mammoth Brands

Flexible time off and working hours

Wellness and L&D stipends

Growth & Insights and Company News

Headcount

6 month growth

-6%

1 year growth

-6%

2 year growth

-6%
Tanner LLC
Mar 5th, 2026
Tanner announces Dan Griffiths as new Chief Operating Officer.

Tanner announces Dan Griffiths as new Chief Operating Officer. March 5, 2026 Salt Lake City, UT - Tanner, a leading independent accounting and advisory firm, announced today that Dan Griffiths has been appointed Chief Operating Officer. Griffiths brings more than two decades of experience as an advisor, operator, and executive leader, along with a proven track record of guiding organizations through growth, transformation, and strategic inflection points. In his new role, Griffiths will oversee firm operations, support service-line leaders, and help strengthen Tanner's strategic execution as the firm continues to expand its impact across key industries and markets. Griffiths is widely recognized for his expertise in strategic planning, organizational design, leadership development, mergers and acquisitions, and exit planning. He has worked closely with founders, CEOs, executive teams, and boards to align strategy, navigate transitions, and achieve measurable results. His career includes significant leadership roles both within Tanner and in industry. Griffiths previously served as a Partner at Tanner, where he built and led the firm's management consulting practice. In that role, he facilitated more than 75 executive and board-level strategy sessions annually and advised organizations on succession planning, ownership transitions, and long-term strategic direction. Griffiths later left Tanner to become President and CEO of Lume Deodorant, where he led the company through rapid scaling, national and international retail expansion, and a successful nine-figure transaction. Prior to that, he served as CFO of a private equity investment firm, gaining deep experience in financial leadership, mergers and acquisitions, and operational execution. "We are thrilled to welcome Dan back to Tanner," said Managing Partner, Mark Erickson. "He brings an exceptional combination of advisory experience and operational leadership. His ability to translate vision into action will strengthen our firm's ability to deliver meaningful results for clients and support the continued growth of our team." Griffiths holds both a Bachelor of Science and Master of Accountancy from Brigham Young University. He has also played an active role in advancing leadership within the accounting profession, including service on national committees, involvement in leadership academies, and tenure as a member of the American Institute of CPAs board of directors from 2017 to 2020. Outside of his professional work, Griffiths is an avid outdoorsman who enjoys fly fishing, traveling with his family, and exploring the outdoors with his wife and four children. About Tanner. Tanner is a premier independent accounting and advisory firm dedicated to helping organizations succeed through audit, tax, and consulting services. With a commitment to excellence and a focus on building long-term client relationships, Tanner serves businesses across the region with expertise, integrity, and personalized insight. Media Contact Merry Osborne Director of Marketing & CX 801-532-7444 [email protected] Schedule a Call

ELE Times
Jul 26th, 2023
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LumeDEL LLC introduces the NewDEL Fiber-coupled LED sources that are designed to generate high radiant power with spectrally stable output and combining high performance with ease-of-use.

Yahoo Finance
Dec 14th, 2021
HARRY'S, INC. ANNOUNCES AN AGREEMENT TO ACQUIRE LUMĒ, A DOCTOR-DEVELOPED PERSONAL CARE BRAND CREATED TO OFFER CONSUMERS BETTER SOLUTIONS FOR ALL-OVER BODY ODOR

Today, Harry's, Inc. announced that it has entered into a definitive agreement to acquire Lumē Deodorant, LLC, a doctor-developed, direct-to-consumer brand that offers all people highly effective, always safe products to manage odor wherever they experience it on their bodies. Created by Dr. Shannon Klingman, a board certified obstetrician gynecologist, Klingman discovered that external odor all over the body has the same root cause and developed Lumē to myth-bust the origin of all-over body odo

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